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How to Write Better Preheader Text in Your Next Email Marketing Campaign

Using email preheader best practices can critically change the impact of your email campaigns. Grow…

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How to use UTM codes to track the success of your email marketing

There is nothing more important than tracking your email marketing. Learn how to use UTM…

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8 Resources For Awesome Icons for Your Email Marketing Campaigns

Coming up with new imagery for every email marketing campaign can be tough.

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4 Composition Tips for Killer Email Copy

We’re sharing the best tips for crafting email copy that wins over your subscribers.

Blog Post

How to Advocate For the Value of Email Marketing

Answers to four common questions you’ll get about email marketing value, plus stats to prove…

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How to Send an Effective Marketing Follow-Up Email

Emails can provide your company with some of its highest marketing ROIs.Still, if your business…

Blog Post

Email Content Best Practices

It’s time to get back to the basics of email design with simple content principles.

Blog Post

4 Steps For Nonprofits to Attract Donors With Email

Email strategy tends to be overlooked by busy fundraisers. Here’s what you’re missing

Blog Post

7 Ways to Drive Organic Traffic to an Email-Optimized Site

There are some simple yet effective ways to drive organic traffic to your website.

Blog Post

The Email Minute 16: Which Subject Line Formulas Can Get You Clicks?

In this Email Minute, Shane lists subject line formulas you can use for your emails.

Blog Post

Email-Friendly Web Fonts from a Designer’s Perspective

Fonts play a massive role in whether or not people can read your email copy….

More resources to explore

Marketing to Gen Z: How to Reach a New Generation of Consumers

This report examines new data around Gen Z’s motivations, behaviors, and preferences.

Download the report

B2C Email Automation Recipe Book

Everything you need to build and send 8 must-have automation journeys for any B2C business.

Download it now

Custom Signup Form Builder

Design your own email signup form with our free signup form builder and start collecting addresses today.

Build a signup form

Email Marketing Benchmarks for 2022: By Industry and Day

Learn how your emails are performing relative to others in your industry, and what you can do to improve those metrics.

Read the report

Get Your Email Score

Wonder how your metrics stack up to your competitors? We analyzed millions of emails so you can find out. Get your personalized email score.

Get your score

List Growth Tactics Course

Learn how to grow your email list in a healthy, sustainable way with our free list-growth tactics course.

Enroll for free

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