60 Spring-Themed Email Subject Line Ideas
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60 Spring-Themed Email Subject Line Ideas

CAMPAIGN MONITOR - MAR 14, 2019

Article first published March 2016, updated March 2019.

It’s never too early to start preparing your email campaigns for the upcoming season. This incorporates more than just the season: It also includes Spring holidays and spring-themed email subject lines.

After all, springtime includes St. Patrick’s Day, Easter, Cinco De Mayo, Mother’s Day, and Memorial Day—huge spending days for consumers and revenue-driving times for B2C businesses.

Here’s a list of over 60 subject lines from B2C companies that can help you craft your own creative Spring-themed email campaigns.

For those of you in the southern hemisphere, you can draw inspiration from these subject lines for holidays that fall this time of year.

Ready to spring clean your email subject lines? Let’s get started.

Spring-themed email subject lines

Saint Patrick’s Day email subject lines

Easter email subject lines

Cinco de Mayo email subject lines

Mother’s Day email subject lines

Memorial Day email subject line ideas

How do you write a good email subject line?

Now that you’ve read some of the best Spring subject lines from other brands, it’s time to start crafting unique and personal subject lines for your email campaigns. Here are some best practices to help get you started.

Use a tested subject line formula

Writing subject lines is a lot more than just an exercise in creative writing. Data consistently shows that open rates increase when you follow one of the following formulas.

  1. Use questions – Help your subscribers think about how the question you are asking relates specifically to them. When you ask a thought-provoking question, your open rates may increase.
  2. “How To” – Tell your reader exactly how your content will help them in the subject line. This will leave them wanting more information.
  3. Scarcity – When there is only a short amount of time to get a deal, subscribers will click.
  4. Announcement – When something is new, your brand-lovers will go nuts with excitement.
  5. Numbers – Using a number can lead to a 57% increase in open rates. When in doubt, use a number to increase your open rates.
  6. Curiosity – Piquing curiosity is a great way to draw subscribers in. If you know what makes your customers tick, use it to your advantage in your subject lines.
  7. Surprise – The unexpected surprise pleases subscribers and leads them to open your content.
  8. Personalization – Everyone loves to see their own name, especially from their favorite brand. Have their name? Use it! You can even go beyond just first name and personalize on other things like a recent purchase, or a preference.
  9. Emoji – Remember to try adding a few emoji if it’s appropriate for your business as emoji have been shown to increase open rates and with fun choices like clovers, bunnies, and flowers, you can make your subject lines pop.

Pro tip: how long should an email subject line be?

Seasonal or no, your email subject lines should be short enough to read and fit on all devices, but they should also be long enough to encourage interest from subscribers.

Our best advice? Optimize subject line length to be between 41 – 70 characters long.

Use the holiday to your advantage when sending out promotions

It may seem obvious, but when you write copy for your Spring email marketing campaigns, make sure you convey that your promotion is in celebration of that particular holiday.

If you are running a promotion for Easter, then include the word “Easter,” or words that obviously are associated with Easter like “hop,” “egg,” “cracked,” “bunny,” “basket,” “hunt for eggs,” etc.

Not only will these holiday words thrill your subscribers, but they will also induce the scarcity principle because they automatically understand the promotion will end when the holiday does.

Wrap up

Remember it’s going to be an early Spring, so use the subject lines in this post as inspiration to create your email marketing campaigns.

 

**This post was originally published March 2016**

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