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How do people use emojis and symbols in marketing? Marketing has become much more expressive thanks to emoticons. We’ve seen plenty of emojis and symbols in marketing that make us 🙂, but are emojis right for your marketing efforts?

Use the infographic below to learn about emojis and symbols in marketing, as well as how you can use them in your own brand:

emojis and symbols in marketing

Should I use emojis in my email marketing?

If emojis are brand-appropriate, they can be great for promotional emails and seasonal messaging.

  • 2% of company emails sent to private clients contain emojis in the subject line. (Medium)
  • Specific emojis during specific periods of the year can significantly increase a mailing’s effectiveness. (Medium)
  • In some cases, subject lines containing emojis have a higher reader rate than text-only subject lines. (Mobile Marketer)
  • 56% of brands using emoji in their email subject lines had a higher unique open rate. (Campaign Monitor)
  • Emojis in subject lines can trigger higher response rates than traditional email, when used in the appropriate context. (Business Wire)
  • Using emojis in subject lines can help your subject line fit on mobile devices. (Campaign Monitor)

Should I use emojis in my social media marketing?

Consider integrating your social media and email marketing efforts.

Which emojis should I use in my marketing?

With thousands of emoji options, choose the right one for your message and marketing channel.

  • The 💩 “Smiling Poop” emoji got the highest read rate when used in email subject lines. (Mobile Marketer)
  • According to one study, the ❤️ “Red Heart” emoji generated a positive result across all test regions, garnering a 6% increase in opens. (MarTech)
  • The 😄 “Grinning Face With Smiling Eyes” emoji is the most used emoji on Facebook. (Lifewire)
  • The ❤️ “Red Heart” emoji is the most used emoji on Instagram. (Lifewire)
  • The 😂 “Face With Tears of Joy” emoji is the most used emoji on Twitter. (Lifewire)

Localization matters, even with emojis and symbols

Research your audience, since different locales use language and imagery differently.

  • Emojis have different meanings depending on the country (HSI): 🤗 The “Hugging Face” emoji is a funny shrug in Ireland and Canada, while it’s a hug in other countries. Likewise, 😐 the “Neutral Face” emoji is unamused in most countries, but it is neutral or content in Australia.

Below are some of the top consumers of email by nation (SendGrid), as well as the most tweeted emoji by that same country (Larry Kim):

U.S.: 😩 “Weary Face” emoji

U.K.: 😩 “Weary Face” emoji

Brazil: 🎶 “Musical Notes” emoji

France: 💘 “Heart with arrow” emoji

Canada: 😩 “Weary Face” emoji

India: 🙏 “Folded Hands” emoji

Germany: 👍 “Thumbs Up” emoji

Australia: 👍 “Thumbs Up” emoji

Mexico: 🙏 “Folded Hands” emoji

Things to consider for emojis in email

When using emojis in email marketing, keep in mind that if a emoji isn’t supported in the email client, the recipient may see a ☐ character instead.

Wrap up

Using emojis can be perfect when aligning marketing channels. They’re a colorful, approachable way to communicate.

However, it’s important to consider how your emojis will be seen and understood. Pick emojis that will work best for your platforms and audience. Then, have fun with it and enjoy the extra clicks. 😊

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