When the world begins filling up with hundreds—thousands—of differing opinions about what your email content should consist of, it’s time to get back to the basics. You can never go wrong with the basics.
In a recent video series we worked on for new customer onboarding, we stripped the laundry list of email-content-must-haves down to just a few basic elements. These elements break down the need for email over-production, and focuses just on the necessities.
Watch the video below and get a refreshing look at email content best practices.
Email Content Best Practices
Here’s a quick summary of the points covered in the video:
- Balance images and text. Don’t go too hard into either camp. All images make it difficult for accessibility, and all text can make an email disinteresting or disengaging.
- One or two CTA buttons. Sure, you could have your email littered with calls to action. But your recipients may be prone to decision paralysis, and it may be unclear which path they are supposed to take.
- Optimize for mobile devices. This is a must-have for any email sent out today. More than half your subscribers will open on mobile, so your email needs to be legible to them.
- Personalize your emails. Personalization takes your emails to new levels, increasing engagement ike nothing else.