Improve your campaigns with best practice benchmarks and personalized suggestions.

Campaign Score is a campaign-level performance indicator that tells you what’s working (and what’s not)—along with simple, personalized recommendations on how to improve.

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Campaign Monitor has been around for two decades, so we feel confident saying we’re industry experts.

With Campaign Score, we’ve introduced a simple metric that’s based on our years of expertise, today’s best practices, and our own insights into what makes the best email campaigns. Let us focus on campaign quality so you can focus on what’s most important: delivering results.

Take the guesswork out of email marketing with the most important metrics at a glance.

See clear reports to make smarter decisions and get better results, comparing your campaign against industry standards with real-time data distilled into a weighted score.

Personalized recommendations to guide your next steps.

Along with your weighted score, Campaign Score offers relevant, expert-produced guidance to help you refine your strategy and continuously improve with every send.

Get the most impact out of Campaign Monitor to maximize your ROI.

We are more than just an email marketing platform—we’re your marketing partner. Campaign Score guides your email marketing to its potential using all of the tools available to you.

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FAQs

How do I get Campaign Score?

All paying direct accounts now have access to Campaign Score. Simply log in and navigate to the Overview page, where you will see your latest Campaign Score prominently displayed. You can also view your Campaign Score on the Campaign Report pages, along with relevant recommendations on how to improve your future performance.

I have an agency account. Will I have access to Campaign Score?

Unfortunately, we do not have this feature available in the agency platform at this time. Stay tuned!

Why is my score lower than I expected?

A lower score means one or more key metrics—opens, clicks, bounces, or unsubscribes—has fallen outside email-marketing best-practice ranges. Typical culprits include:

Use the in-app recommendations to zero in on the metric that needs the most attention before your next send.

How often is my score updated?

The initial score appears 24 hours after a campaign is sent, once there’s enough engagement data for a meaningful calculation. After that, it refreshes automatically as additional opens and clicks roll in, so you always see the latest view of performance.

Can I improve my score?

Absolutely. Because the score reflects industry best practices, boosting any underlying metric will lift your score. For quick wins, try:

The personalized recommendation beneath your score highlights the single most impactful change for your campaign—we recommend trying this action first.

Can I turn off or hide Campaign Score?

Campaign Score is displayed by default on every campaign summary and can’t be disabled at this time. Our hope is for users to benefit from having quick, actionable insights into performance.

Why do unsubscribe or bounce rates lower my score?

Unsubscribes and bounces indicate disengagement and list-quality issues, both of which can harm long-term deliverability. By factoring these metrics into the score, we highlight the importance of relevant content and healthy subscriber lists.

Does a low score mean my campaign failed?

Not at all. Campaign Score is a diagnostic tool, not a pass/fail grade. A lower number simply shows where your engagement dipped below best-practice ranges, giving you clear guidance on what to improve next time.

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