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See how leading brands use marketing automation.

  • VIP offers
  • Welcome series
  • Reminders
  • Birthday offers
  • Re-engagement series

Hello Beautiful! Beauty retailer, Sephora, automatically sends a series of special offers on skincare and makeup products to their best customers once they’ve reached VIP status.

Watch the Sephora demo
Customer becomes a VIP
Choose a triggerWhen a customer reaches VIP status, trigger a customer journey. +
Customer spends over $200
Set the rulesBased on how much the customer spends, send a more targeted offer. +
Create the contentDesign unique emails that are more personalized based on behavior. +
Yes
No

It's showtime! Online ticket retailer, Broadway.com, automatically welcomes new customers with exclusive offers - like 20% off their first ticket purchase.

Watch the Broadway.com demo
Customer signs up on website
Choose a triggerWhen a customer signs up on the website, trigger a series of offers. +
Wait 3 days
Set the rulesWait for a few days before sending a second offer. +

Time for a tune up. Nissan auto dealerships automatically send new car buyers service reminders six months after their purchase - all without the painful data entry.

Watch the Nissan demo
Customer makes car purchase
Choose a triggerWhen a customer makes their first car purchase, trigger a customer journey. +
Wait 6 months
Set the rulesAfter 6 months, send a reminder email to book a service appointment. +
Did customer book a service?
Yes
No

Happy Birthday! Jewelry retailer, Monica Vinader, generates an offer to their customers with jewelry suggestions based on past purchases, and a special “treat yourself” message.

Watch the Monica Vinader demo
Customer’s birthdate
Choose a triggerUse your customer’s birthdate to trigger a journey on their special day. +
Born before January 1960?
Set the rulesBased on age, send a more relevant product offer. +
Create the contentDesign an email featuring products that are age-appropriate. +
Yes
No

Making a difference. St. Jude Children’s Hospital sends their past patrons a re-engagement email reminding them to give again.

Watch the St.judes demo
Donated in the past 6 months
Choose a triggerIf someone has donated in the past, trigger a journey to re-engage. +
Did they donate again?
Set the rulesSend a different email based on if a new donation was made. +
Create the contentCreate a more direct message based on participation. +
Yes
No


We know that every business is unique, so we’ve got a team of experts ready to get you started.

Talk to an expert

All you need to become a marketing automation pro.

Become a better marketer by engaging with your customers at the right time and with the right message. These guides can help you understand everything marketing automation can offer.

The Marketing Automation Essentials Get the guide
Getting Started with Customer Journeys Get the guide
Kailey Lewis, Marketing Coordinator

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