Deliver higher impact to your business with automations—send resonant messages at key moments of your audience’s journey, automatically.

  • Automate routine emails so you spend less time on manual work and more time growing your business.
  • Send personalized, timely emails that guide each customer’s journey, from first interaction to loyal advocate.
  • Let automation work behind the scenes, maintaining consistent contact with your subscribers, even when you’re off the clock.
Email Marketing Automation

Personalize effortlessly with automated customer journeys.

Our prebuilt automated journeys are designed for key moments in your customer’s journey, triggered by actions they take. We’ve saved you extra work by building the most popular options (like welcome journey, anniversary offer, thank you, and more) for you—all you need to do is review, refine, and turn them on. Or, build your own from scratch.

Customize each journey around your audience and goals with flexible timing, conditional paths, and personalized content. You can also build custom journeys triggered by specific actions, milestones, or behaviors to create more relevant experiences at scale.

Automated Customer Journeys

Keep important communications timely with transactional emails.

Use transactional emails to send at important moments automatically—like order confirmations, shipping notices, and password resets—and deliver a consistent, branded experience across every touchpoint.

Excited to share your latest content with your subscribers? Keep them up-to-date with fresh content automatically by connecting your RSS feed and converting your latest blog posts into captivating emails that send at any daily, weekly, or monthly cadence you would like.

Transactional Emails

Engage at scale at key moments with drip campaigns.

Drip Campaigns make campaign automation easier by helping you plan and deliver a cohesive series of emails across key periods. Schedule each message in advance to keep engagement timely and consistent from the beginning of the campaign through the end.

Never miss an opportunity to engage. With Drip Campaigns, you can automate moments like:

  • Seasonal promotions or sales periods
  • Product launches or feature announcements
  • Pre-event promotion and post-event follow-up
Automated Drip Campaigns

Everything you need to become an email automation pro.

Become a better marketer and engage with your customers at the right time and with the right message. Use these guides to help you understand everything email marketing automation can offer.

The Marketing Automation Essentials Get the guide
Getting Started with Customer Journeys Get the guide

Email marketing automation FAQs

Learn more about email marketing automation and how to build a personalized email experience for your subscribers.

What is email marketing automation?

Email marketing automation is the process of sending targeted emails automatically based on timing, the customer's actions, or preferences. Instead of manually sending every message, you create email journeys that are triggered by specific actions, like signing up for a list or making a purchase. Prebuilt automated journeys help brands deliver the right message at the right moment and makes your email marketing more consistent and easier to manage as your audience grows.

How does automated email marketing improve customer engagement?

Automated email marketing improves engagement by making each message more relevant to the subscriber. Personalized emails tailored to the customer's interests feel more useful and less generic. For example, you can send a welcome series to new subscribers, follow up after someone's made a purchase, recommend related products, or re-engage people who haven't opened your emails in some time. Timely touchpoints help keep your brand top of mind and encourage subscribers to take the next step.

How effective is automated email marketing?

Automated email can be highly effective because it helps you reach people when they're most likely to act. The return can be significant. Marketing automation in general can generate up to $5.44 per dollar spent, and email consistently shows a higher average return on investment (ROI) than other channels. Using automated emails can bring in up to 320% more revenue than non-automated ones. With the right strategy, automated email marketing can increase open rates, clicks, conversions, and customer retention while saving your team time.

How quickly can I get started with Campaign Monitor's automation tools?

You can get started almost immediately with Campaign Monitor's automation tools. The easiest way to start is to choose one clear goal and build a simple journey around it. Many brands begin with a welcome sequence, abandoned cart reminder, and post-purchase follow-up. Browse through the Marketing Resources Hub to help you begin or learn more about the ins and outs of email automation in the Knowledge Base.

Is email marketing automation effective for small and midsize companies?

Yes, email automation can be especially useful for small and midsize companies because it helps teams stay connected with customers without adding more manual work. Even with limited time or resources, it's easy to create email journeys once and have them work for you for a long time to come.

Automation also helps smaller teams deliver a more polished customer experience. Instead of relying on one-off emails, you can build consistent communication that supports your sales cycle, strengthens your relationships with customers, and keeps your audience engaged as your business grows.

How can data and automation tools improve my email marketing strategy?

Data and automation tools improve your email marketing strategy by helping you understand what your audience wants and how they interact with your emails. You can see which messages get opened, which links earn clicks, which campaigns lead to conversions, and where your strategy might be falling short.

Insights from data and automation tools make it easier to segment your subscribers effectively and personalize content specifically for them. Detailed data is an excellent foundation for smart testing approaches, allowing you to make informed decisions on what to test and which segments to test it on. Over time, the data gathered in these tools helps you send emails that feel more relevant and timely. With the right data and optimization tools, your strategy becomes more aligned with what your subscribers actually need and easier to optimize.

“Campaign Monitor by Marigold helped transform us from a small idea to a real company thanks to their user-friendly tools — I honestly could not recommend them enough.” Ellen Hyslop, Co-Founder of The GIST