The Marketing Automation Essentials
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See how leading brands use marketing automation.
- VIP offers
- Welcome series
- Reminders
- Birthday offers
- Re-engagement series
Hello Beautiful! Beauty retailer, Sephora, automatically sends a series of special offers on skincare and makeup products to their best customers once they’ve reached VIP status.
Customer becomes a VIP
Choose a triggerWhen a customer reaches VIP status, trigger a customer journey.
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Customer spends over $200
Set the rulesBased on how much the customer spends, send a more targeted offer.
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Create the contentDesign unique emails that are more personalized based on behavior.
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It's showtime! Online ticket retailer, Broadway.com, automatically welcomes new customers with exclusive offers - like 20% off their first ticket purchase.
Customer signs up on website
Choose a triggerWhen a customer signs up on the website, trigger a series of offers.
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Create the contentDesign a welcome email and offer a promotion on the first purchase.
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Wait 3 days
Set the rulesWait for a few days before sending a second offer.
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Time for a tune up. Nissan auto dealerships automatically send new car buyers service reminders six months after their purchase - all without the painful data entry.
Customer makes car purchase
Choose a triggerWhen a customer makes their first car purchase, trigger a customer journey.
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Wait 6 months
Set the rulesAfter 6 months, send a reminder email to book a service appointment.
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Create the contentSend a relevant on-brand offer to encourage customers to schedule.
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Did customer book a service?
Happy Birthday! Jewelry retailer, Monica Vinader, generates an offer to their customers with jewelry suggestions based on past purchases, and a special “treat yourself” message.
Customer’s birthdate
Choose a triggerUse your customer’s birthdate to trigger a journey on their special day.
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Born before January 1960?
Set the rulesBased on age, send a more relevant product offer.
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Create the contentDesign an email featuring products that are age-appropriate.
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Making a difference. St. Jude Children’s Hospital sends their past patrons a re-engagement email reminding them to give again.
Donated in the past 6 months
Choose a triggerIf someone has donated in the past, trigger a journey to re-engage.
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Did they donate again?
Set the rulesSend a different email based on if a new donation was made.
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Create the contentCreate a more direct message based on participation.
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