Campaign Monitor, the leading provider of intelligent email marketing and automation software for growing companies, today announced the launch of Campaign Monitor Insights. The new analytics suite provides a complete view into the aggregate performance of a business’s email marketing investment, with simple, beautifully designed, interactive dashboards and reports. Now, the more than 200,000 companies using Campaign Monitor can quickly understand their email marketing performance data, report on results and act on the insights from a central, easy-to-use hub -- all without the help of a data analyst.Read the article
Huffington Post partnered with Campaign Monitor to develop a targeted email newsletter campaign around Donald Trump's first 100 days in office, garnering open rates averaging between 30% and 60%.Read the article
Campaign Monitor, the leading provider of intelligent email marketing and automation software for growing brands, today announced it has acquired Tagga, the premier customer data platform for marketers. By combining Tagga’s customer data platform with Campaign Monitor’s leading email marketing and automation software, Campaign Monitor will deliver a next-generation B2C CRM for growing companies.Read the article
"I’m a firm believer in the potential of happy, fulfilled employees to affect positive change towards business goals, but getting there can often feel like a challenging task," Alex Bard, CEO, Campaign Monitor.Read the article
With around 250 employees now spread across its Sydney, San Francisco, and London offices, roughly 40 percent of the company’s customers are based in North America, 40 percent in Europe, and the rest around Asia-Pacific.
Among these customers are the likes of Rolling Stone and BuzzFeed, however Bard is particularly passionate about the small to medium businesses (SMBs) that make up the bulk of the 200,000 clients using Campaign Monitor.
“I was incredibly excited about our greater purpose, and our greater purpose is to help businesses grow…for me, these businesses all over the world are the global economic growth engine, so if we can be on the growth side, and have a meaningful impact, I feel we’re creating positivity in the world,” he said.
In this opinion piece, Campaign Monitor chief marketing officer Andrea Wildt explores her predictions for Australia’s MarTech sphere in 2017.Read the article
Anchor Chloe James interviews Campaign Monitor's CEO, Alex Bard, about becoming an entrepreneur and running a global company from San Francisco.Read the article
Since raising $US250 million from New York-based venture capital firm Insight Venture Partners, Campaign Monitor has increased product investment, its global offices and moved into Sydney's central business district with an enviable view over Hyde Park.
Mr Bard said the company was profitable from day one and in the past three years had nearly tripled its employee count, including a new office in London and another with more than 100 people in San Francisco.
"The thing we've held constant throughout all that is being profitable, so that we control our own fate, so we never have to go back to the markets to raise more money to fuel delivering more value to our customers," Mr Bard said.
Email marketing today is a very different beast from ten or even five years ago. In the past, marketers had a ‘pot luck’ approach that would involve simply sending general email to their entire list and hoping for the best. Today’s subscribers are different, and they expect content to be tailored to them, and to not receive the same thing twice.
In order to live up to this expectation, we’ve seen a real growth in sophisticated marketing technology that’s easy to use, which can deliver this sought after experience. Email-based education courses are increasing in popularity as a way to educate prospects and new customers about products.
Campaign Monitor unveiled a new product feature this week that adds a collaborative feature to the email marketing platform that enables multiple people to work on the same template while also maintaining brand consistency.
Campaign Monitor’s new feature, Template Management For Teams, adds the ability for email marketers and designers to lock specific sections of an email template before saving it in their library to safeguard the template from erroneous edits and maintain brand consistency.
"In 2017, we expect to see more brands treating email as its own unique channel, especially with advanced features like integrated surveys and gifs. For example, BuzzFeed's email "challenges" send readers new fitness activities to remind them to change up their workouts every week. In light of issues such as Fake News, readers are also becoming more aware (and sometimes skeptical) of the sources they read, content from trusted sources will become even more important, and email ensures a direct connection from source to reader," said Campaign Monitor CMO Andrea Wildt.Read the article
"Speaking about behavioral data, Andrea Wildt, Chief Marketing Officer at Campaign Monitor, gives her understanding of how 2017 will be for email marketing: “Marketers will need new tools to make sense of customer data: Marketers need to integrate behavioral data into their marketing strategies in the coming year. Even as more consumers welcome smart devices into their homes and lives, marketers are now privy to consumer usage data like sites visited, apps downloaded, or games played. Behavioral data is uniquely valuable to marketers, because it provides information above and beyond what static data can provide. It enables marketers to segment their audiences by preferences, allowing them to use tactics like personalization and relevant content to deliver the right message at precisely the right time – on multiple devices. By integrating these tactics into their marketing strategies, marketers are positioned to increase engagement and drive KPIs throughout the funnel.”Read the article
"Australia is hoping startup success can create an economic boost. According to a report by the investment firm Price Waterhouse Cooper, Australia's place in the G20 may no longer be certain by 2050 unless the country is able to spark growth in knowledge workers and the high-tech economy."Read the article
"Alex Bard, CEO of Campaign Monitor, explains why asking for feedback from your team is important and how you can practically use it to change a business. If your employees get asked to give their opinions you’d better be ready to take that information and act on it..."Read the article
"Campaign Monitor empowers small-to-medium-sized retailers with email marketing, automation tools, and strategies that can expand their reach and boost conversions. Rich customer journeys can quickly be created and automated to make the most of each correspondence. From beautiful designs to tracking email clicks in real-time, Campaign Monitor can make a company’s email campaigns far more effective without having to expand the marketing department. And with an eye always looking at the future, Campaign Monitor is constantly upgrading functionality to help businesses capitalize on email marketing trends..."Read the article
"Dean Jones, CEO of GlamCorner, said last year it began getting more serious about its email marketing activities to active and inactive clients. To do this, the company migrated its email system over to Campaign Monitor. “We wanted to add a degree of depth to our email strategy, which included things like automated workflows, personalised content, and unique crafting of particular segments,” Jones said. “So you are not just blasting people with emails all the time, you are sending them notifications when relevant."Read the article
"What are the key tech challenges marketers are face heading into 2017? As part of my predictions for 2017, I interviewed Kraig Swensrud, CMO of Campaign Monitor, former CMO of Salesforce.com, and founder of two tech firms – Kieden and GetFeedback. Below are Swensrud’s 5 tech challenges and predictions for 2017...."Read the article
"When it comes to marketing, email marketing represents the biggest marketing channels for any brand. In one instance, Virgin Experience Days leveraged Campaign Monitor's marketing automation to power their email and marketing program including a sign-up journey with an automated welcome series, and a post-purchase customer journey. As a channel, the client's email grew 120 percent year-over-year in the last two years..."Read the article
Campaign Monitor, the leading provider of professional-grade email marketing and automation software for fast-growing businesses, today unveiled Campaign Monitor for Microsoft Dynamics. Now every Microsoft Dynamics CRM customer has seamless integration with Campaign Monitor’s leading email marketing and marketing automation solution.
Professional marketers want sophisticated tools to create personalized email campaigns and automated customer journeys, without technical complexity. With Campaign Monitor for Microsoft Dynamics, every marketer can harness customer data to tailor communications, sending more targeted email marketing campaigns that drive customer engagement and revenue.
One such company looking to invest in the U.K. – despite the Brexit result -- is Campaign Monitor, an email marketing and automation software provider founded in Australia. Last week, the company announced plans to open a new office in London in order to better serve its European customers; the company has customers at around 25,000 companies in the U.K.
"For us, (the decision to invest in the U.K.) made a lot of sense because of the density of our customers in that area, because we want to be close to our customers to help them succeed," Alex Bard, CEO of Campaign Monitor, told CNBC in a phone call.
Around 40 percent of Campaign Monitor's customers are based in Europe, and of that, "A meaningful percentage -- I would say a majority -- are in the U.K.," Bard said.
“I haven’t been excited about a newsletter like this in two years,” said Dan Oshinsky, BuzzFeed’s director of email, of the revamped gift guide newsletter.
Email might seem old-fashioned for BuzzFeed, but the age-old channel has been good to the publisher. While it does not disclose the total number of email subscribers it has, BuzzFeed added more than 1 million new ones to that total last year, according to a blog post published by its email technology provider, Campaign Monitor. Email routinely ranks among BuzzFeed’s top five or six sources of referral traffic, routinely ahead of Twitter and Pinterest.
Campaign Monitor, provider of email marketing and automation software for businesses, has announced plans of the opening of its European headquarters in London as well as plans to open a data centre in Europe.
The California-based organisation has also revealed it will create 100 new positions in the UK over the next two years, which will be in support of its fast-growing customer base of 25,000 already based within the UK.
In order to accommodate the continuous growing European workforce, Campaign Monitor has decided to open the new headquarters in London.
The Australian startup responsible for marketing emails and newsletters from companies such as Adidas, Pizza Hut and Virgin wants to create 100 new jobs in Europe.
Campaign Monitor announced Thursday that it is setting up a European headquarters in London, initially to support its more than 25,000 British customers.
“Our investment in growing Campaign Monitor’s team in the UK underscores our commitment to customers in Europe ,” said Campaign Monitor chief executive Alex Bard. “Our growing team will support the accelerated momentum we’ve seen in the region.”
Campaign Monitor, the leading provider of professional-grade email marketing and automation software for growing businesses, today unveiled its plans to accelerate global growth with a new European headquarters in London and plans to open a data centre in Europe to support the company's growing base of customers across the region. Campaign Monitor will also create 100 new positions in the UK over the next two years to support its fast-growing customer base of two million customers at over 200,000 companies around the world, more than 25,000 of which are based in the UK.Read the article
Almost a decade on, Australia-founded email marketing software company Campaign Monitor is revving up for a new phase of global growth with a London office opening and brand new marketing automation features launched in August.
But, as any good leader will tell you, it’s the human side of the company that matters most, so we took the opportunity to ask Campaign Monitor’s head of employment experience about the importance of real company values in a growth environment.
Karen Clark has been with the company for more than eight of the company’s 10 years in operation. After starting out in a broad business operations role when the company was quite small, her remit has since evolved into the people space.
One way Campaign Monitor keeps people on the same page is highlighting its five key cultural messages. In CEO Alex Bard's words: Make mum proud; If our customers kick ass, we will too; Care about why; Create the change you want; Do less but do it best.
What also works for Bard is that Campaign Monitor, like a number of other Aussie ventures, has in his view taken the right approach for the current market, where growth at all costs is no longer as easily rewarded.
Campaign Monitor, unlike a lot of big name U.S. startups, was profitable since it was founded in 2004. "The climate market here wasn't as fertile, which forced people to build companies in a very different way," he explained. "And it just turns out we're in a market cycle right now where that's serving us really well.
When it comes to marketing technology, many small business (SMB) marketers are emphasizing flexibility as they try pick the right basket of tools to help them thrive in a rapidly evolving business environment.
Increasingly, this focus on flexibility means that many SMB marketers are building their own “stack” of technology tools and services selected from a range of different vendors. By doing so SMB marketers can select the best tool for each marketing activity while also identifying the most cost-effective options.
According to new survey findings from Campaign Monitor and Market Cube, flexibility was the top criteria for marketers when selecting a marketing technology stack, mentioned by 63% of respondents.
Email marketing software provider Campaign Monitor has introduced a new suite of automation features designed for fast-growing companies.
Visual Journey Designer has been developed to enable any marketer to create drag-and-drop customer journeys that automatically send personalised, timely and relevant marketing offers that drive sales and business growth.
Campaign Monitor has launched a new suite of marketing automation features designed for fast-growing companies.
60% of marketers at today’s biggest brands in the Fortune 1,000 use marketing automation, but smaller and growing brands are slower to adopt, according to research by Raab Associates.
Campaign Monitor's therefore launched its Visual Journey Designer, which will allow users to create drag-and-drop customer journeys that automatically send out personalised, timely and relevant marketing offers.
It's integrated into the existing tech suite and can be used by marketers "at any sized business without requiring complex technical skills".
Email marketing company Campaign Monitor released a new marketing automation feature Wednesday that makes segmentation as easy as drag-and-drop.
Campaign Monitor’s Visual Journey Designer provides email marketers with a triggered campaign email builder in a do-it-yourself user-interface.
The new Visual Journey Designer requires no HTML or coding skills and helps email marketers send more personalized and relevant emails triggered real-time customer data.
“It’s based around the fact that instead of humans executing every campaign, a system can trigger campaigns automatically based on specific rules and criteria,” says Kraig Swensrud, CMO of Campaign Monitor.
Kraig Swensrud, CMO at Campaign Monitor gives some tips to marketers to efficiently build their own martech stack from the bottom up
Campaign Monitor recently surveyed 500 marketers at mid-sized business to find out what martech tools they’re using, how they’re using them, and what they like or don’t like about them. These are professionals who want to create marketing campaigns of the same caliber as the big guys, but they don’t have the multi-million dollar budgets or armies of people. We found that these marketers are overwhelmingly embracing self-service tools, not all-in-one marketing clouds. They prefer solutions that are easy to use, affordable and work seamlessly out of the box. They want the flexibility to build powerful stacks of technology, unique to their business needs, that integrate with one click.
Campaign Monitor is announcing its own contribution to marketing automation "for the rest of us," Visual Journey Designer. One of the original group of email marketing companies (founded in 2005), Campaign Monitor "remains focused," Swensrud said, "on providing email marketing solutions to SMBs." The new offering expands the brand's do-it-yourself approach to the creation of personalized customer journeys, based on real-time data, and deployed across any device. Visual Journey Designer is available free today for Campaign Monitor customers.Read the article
Campaign Monitor, the leading provider of professional-grade email marketing and automation software for growing businesses, today introduced a new suite of marketing automation features designed for fast-growing companies. With Campaign Monitor’s new Visual Journey Designer, now every marketer is empowered to create drag-and-drop customer journeys that automatically send personalized, timely and relevant marketing offers that drive sales and business growth.
“Campaign Monitor’s marketing automation has been driving massive engagement and revenue for our business,” said Liam Howard-Jones, Marketing Manager, Virgin Experience Days. “The new Visual Journey Designer makes it simple and easy to set up personalized customer journeys that help us build a lasting relationship with every single customer.”
In 2014, Kraig Swensrud became CMO at Campaign Monitor, which provides email marketing solutions to top-tier customers like Disney, Coca-Cola, and Apple. Previously, Swensrud was the founder of the online survey tool GetFeedback, where he worked for three years before it was acquired by Campaign Monitor. Previous to founding GetFeedback, Swensrud was the CMO and head of product marketing at Salesforce. The first company that Swensrud founded, Kieden, an online advertising company, was acquired by Salesforce in 2006. Swensrud graduated from the University of California, Berkeley with a degree in engineering.Read the article
This article is by Nate Skinner, chief customer officer at Campaign Monitor.
"Adding value as a support organization also involves investing in customers’ success with your product or service. This means answering questions and troubleshooting, but it also means counseling customers on the strategies that will help them grow. With its redesigned stores, Apple has intentionally created space to facilitate training opportunities for small businesses and developers, encouraging customer success and innovation as much as support. Consider how you can make your customers’ lives easier, and their businesses better, not just how you can answer their immediate questions."
Campaign Monitor, the leading provider of simple and elegant email marketing software for business, today unveiled a new App Store and certified partner program. With more than 200 certified apps and integrations to leading marketing technology providers, now every marketer can create a modern marketing technology stack. The new partner program includes tools and resources for partners and developers to build apps that work seamlessly with Campaign Monitor, providing customers with trusted solutions to grow their business.Read the article
“We learned early on that 65% of people who subscribe to a BuzzFeed newsletter read it on a mobile device,” says Oshinsky. “There was no any choice -- we had to make our emails mobile-friendly.”
BuzzFeed has been working with Campaign Monitor, an email marketing technology provider, for the past three years -- and Oshinsky praises the company’s easy-to-use interface and responsive email templates. Since Oshinsky joined BuzzFeed, the company’s email team has grown to four employees in New York, two in London, and several more email team members in Mexico, Brazil and Australia. Emails are sent in English, Spanish and Portuguese for now, but courses have also been translated to French and German."
"The first thing Oshinsky did when he joined BuzzFeed in 2012 was to cancel the previous email program and begin again from scratch. Oshinsky says that at the time, nobody managed email communication and no messages were optimized for mobile device. “We learned early on that 65% of people who subscribe to a BuzzFeed newsletter read it on a mobile device,” says Oshinsky. “There was no any choice -- we had to make our emails mobile-friendly.”
BuzzFeed has been working with Campaign Monitor, an email marketing technology provider, for the past three years -- and Oshinsky praises the company’s easy-to-use interface and responsive email templates."
Email marketing technology company Campaign Monitor announced a vertical email solution on Wednesday for publishers that brings together a host of email marketing solutions and expertise. It's called Campaign Monitor for Publishers. Kraig Swensrud, CMO at Campaign Monitor, told Email Marketing Daily it helps publishers develop and engage email audiences to drive traffic and advertising revenue.
“Its different than, say the retail industry, because it’s not about an offer or a promotion code,” he says. “For publishers its all about content and often that content is long-form and constantly changing.” Campaign Monitor powers the email marketing campaigns of more than 20,000 publishers, including traditional book publishers such as Simon & Schuster and Penguin, and major Internet outlets such as BuzzFeed, Reddit and Vice Media.
Campaign Monitor, the leading provider of simple and elegant email marketing software for business, today introduced Campaign Monitor for Publishers. Developed by analyzing the success of 10,000 customers in the publishing industry, Campaign Monitor for Publishers makes it easy for any publisher to deliver highly relevant content, grow their email marketing lists, and drive audience engagement.Read the article
"I learned, really from my Dad, that you have to fight for what you believe is right. You have to take risks, and you have to work hard." Those are the words that have stayed with Alex Bard, CEO of email marketing firm Campaign Monitor. Bard has been part of starting four tech companies, and he sold his last two — Assistly and Gooey — to Salesforce and AOL, respectively. Despite a successful exit from Gooey, when he went to raise money for Assistly during the aftermath of the 2007-2008 crisis — a time of light venture capital coffers — he and his co-founder weren't greeted with open arms. What kept him going? He was committed to his idea. "If you're deeply passionate about the things you're doing, all the no's in the world aren't going to stop you. If your'e not truly passionate and committed, you're going to fail," he says."Read the article
"For Alex Bard, CEO of Campaign Monitor, an email marketing business for companies, investing in his employees is the right thing to do. Here Bard shares how Campaign Monitor pushes for personal development, which is key to the company's foundation."Read the article
"Business Insider asked a handful of executives to share their experiences and how they have handled them. Here’s what Taras Naumenko, head of customer success at Campaign Monitor, said:
Every interaction with a customer is an opportunity, and a negative one - even more so. I personally have had many conversations with customers and partners where we employed what's known as the '5-whys strategy' - where you peel the layers off the problem repeatedly until you discover the core issue. While there may be no obvious solution to the customer's problem if you attack it head-on, after you unpack it you may come up with new creative ways to solve individual components or 'parts' of the issue, ultimately turning the customer around."
"Product-market fit and profitable growth are the biggest factors I consider when investing in a company or working at one. They’re a large part of the reason I joined Campaign Monitor, an email marketing provider that the founders successfully monetized, with no outside investment, for more than 10 years. The past eight years have underscored the cyclical nature of the economy — and the need for businesses built on fundamentals rather than growth-for-growth’s-sake."Read the article
"Both parties are just a lot more sophisticated in how they think about engaging with voters," said Alex Bard, CEO of email marketing provider Campaign Monitor in San Francisco. "Campaigns are starting to operate much more like sophisticated SMBs (small- and medium-sized businesses)." Bard said that political campaigns using his company's technology now send out nine to 10 targeted emails a day, up from one or two in February. Between 30 percent and 40 percent of those messages are opened, compared with the industry average of 20 percent, he said.Read the article
Kraig Swensrud, CMO at Campaign Monitor, says that email newsletters are one of the five top traffic drivers to Buzzfeed.com, which has been working with Campaign Monitor for three years.
“What’s really interesting about BuzzFeed is that they’ve taken it to a whole new extreme,” says Swensrud. “It’s amazing to see how they’ve grown -- they’re a big pioneer in leveraging emails in the publishing industry.”
The quality of employees is directly related to quality of product, and as a product-led company, COO Craig Shull said a continual focus on product helps keep Campaign Monitor in the leadership quadrant of email marketing companies.
“Our customers consistently say that our support team is one of the core reasons that they utilize our system,” said Shull, who adds that the company consistently rates as having one of the highest net promoter scores in the email marketing industry.
"In the marketing technology landscape, we see a lot of companies trying to be everything to everyone. With that kind of technology, marketing becomes heavily dependent upon IT and developers, and that makes getting to the marketing part hard. As a result, we're seeing a DIY movement--technology that marketers can use to create beautiful, on-brand messages, all on their own. Marketing technology categories are now being led by companies that drive simplicity."Read the article
Year after year, email consistently scores outsized ROI compared to other digital channels. Campaign Monitor’s stated 150,000+ paying customers in the hyper-competitive SMB email-service provider market is a testament to that. The company has been growing month over month in the 10 years that it’s been around. This year, it’s relaunching with some major feature improvements — on the heels of a $250 million round from Insight Venture Partners.Read the article
Campaign Monitor, the leader in simple and elegant email marketing software for business, today announced the All-New Campaign Monitor, ushering in a new era of do-it-yourself email marketing. The All-New Campaign Monitor delivers the most powerful drag-and-drop email design experience, empowering the creation of beautiful, branded, highly personalized campaigns. Now every marketer can easily deliver pixel-perfect messages to every inbox and device.Read the article
“There is a megatrend that is happening in marketing technology, which is the move to do it yourself. Because these tools are always getting simpler and easier to use and move cost effective, and because the vendors themselves are doing some of the hard work of plugging the technologies together, they work together out of the box. That is making it easier and easier for marketers to take advantage of these technologies, and that is going to continue for years to come.”Read the article
Campaign Monitor is one of several Australian technology companies tipped to float in the near future. Set up in 2004 by Ben Richardson and David Greiner, the company was self-funded until it raised US$250m from Insight Partners last year.Read the article
Campaign Monitor on Tuesday announced the native integration of GetFeedback's survey software into its email marketing platform. Email marketers can now collect customer feedback with branded, mobile-ready surveys that plug into any email with an easy-to-use drag-and-drop feature. The company also provides sample surveys and templates for its customers to use.Read the article
GetFeedback, the world's fastest growing online survey software application, today announced tripled business growth and a new unified email marketing and online survey product experience just one year after being acquired by leading email marketing company, Campaign Monitor.Read the article
Campaign Monitor has doubled in size this year and expanded to a huge new office in Sydney. The startup now has well over 100 employees, a number that will increase to at least 200 by the end of this financial year. “It’s been the most exciting year in the company’s history,” Swensrud says.Read the article
Email marketing software company Campaign Monitor today announced its first industry-specific solution: Campaign Monitor for Retail. Campaign Monitor for Retail is "a set of best practices, tips and tricks, and product integrations into eCommerce systems," says Kraig Swensrud, CMO at Campaign Monitor. "It’s a playbook for retail companies to help them become more effective at email marketing."Read the article
Campaign Monitor, the leading provider of simple and elegant email marketing software for business, today introduced Campaign Monitor for Retail. Email marketing is the single most effective channel for retailers to drive new traffic to an online store and re-market to existing customers. Developed by analyzing the successes of 20,000 retail customers, Campaign Monitor for Retail makes it easy for any retailer to announce new products and promotions, automate personalized messages for every customer, and drive increased revenue for their business.Read the article
The holiday rush is imminent. Along with your hot cocoa, you'll need a plan to capture eager holiday shoppers. In 2014, more than 27 percent of ecommerce sales on Black Friday came from email marketing, and more than one-third (35 percent) of holiday shoppers say they used retailers' emails to keep track of deals.Read the article
Despite the emergence of new categories, we're seeing a push towards nimble point solutions that make marketing simpler and more effective. These technologies aren't the complex platform du jour, they're proven digital workhorses. For example, email marketing is proven to work for every audience, and delivers the highest ROI in digital marketing.Read the article
Alex Bard, CEO of Campaign Monitor, has helped start four tech companies. USA Today's Laura Mandaro and Array Ventures' Shruti Gandhi ask him about raising money, overcoming naysayers, and starting anew.Read the article
We include the customer voice in the product planning cycle. Our support team is equipped with tools that quickly capture a feature, then associate it to a customer record. When we review our product backlog and opportunities; the support organization is a peer voice. Our customers are peers in product strategy.Read the article
Social proof really works, writes Aaron Beashel. Here he shares some tips on how to take advantage of it in your email marketing.Read the article
"There are ten thousand things we could do on any day to grow the company faster," Bard says. "But the only thing I think about every single day is how do we keep each other happy, pumped and excited, because everything else flows from that."Read the article
"Emphasising transparency in everything builds trust. Whether it’s building trust with your employees, customers or partners, do whatever you can to make sure that transparency runs deeply into every part of a business’ DNA."Read the article
Relentless, ongoing conversation is incredibly important for sustaining relationships, building trust and maintaining alignment. Just when you think you've communicated enough, there's always a benefit in communicating more.Read the article
Email marketers have for years trudged unceasingly toward the goal of true personalization as the key toward better ROI. According to email marketing platform Campaign Monitor, emails with personalized subject lines are 26 percent more likely to be opened, and marketers have seen a 760 percent increase in email revenue from sending segmented, personalized campaigns.Read the article
The ecosystems in Sydney and Melbourne have grown up dramatically in the past few years. The key ingredient is lighthouse companies like Atlassian, Envato, Halfbrick Studios and Campaign Monitor, which then beget a greater number of successful startups in the next generation.Read the article
Employees say the presence of snacks and availability of free meals fosters a more collaborative atmosphere and sense of fun. "Everyone comes in and sits at the tables and eats lunch together," says Maura McCormick, an employee at email marketing company Campaign Monitor, in San Francisco. Campaign Monitor provides free breakfast and lunch every day, along with a full kitchen of snacks, such as hummus and vegetables, string cheese and fresh-pressed "green" juice. They also host a team happy hour every Friday with a fully stocked in-office bar.Read the article
"We give SMBs enterprise-level functions like A/B testing, automation, and campaign reporting. It's an email marketing system that they can scale up as they go," Swensrud says.Campaign Monitor for Salesforce is available to Salesforce customers at no additional cost on the Salesforce AppExchange.Read the article
Campaign Monitor listed as a top 10 best place to work in Australia for companies less than 100 employees.Read the article
"Really, email marketing for businesses continues to be, as recent as this year, the highest performing marketing channel for companies," says Kraig Swensrud, the chief marketing officer of email marketing firm Campaign Monitor. A McKinsey report published last year found email helped surveyed companies attract nearly 40 times as many customers as Facebook and Twitter combined.Read the article
Marketers have come to embody many roles: DIY artist, brand ambassador, data scientist and communicator extraordinaire, among others. In this new and ever-evolving role, marketers are responsible for over delivering on customer expectations and proving that those efforts drove immediate revenue. It's a new era, and one in which email marketing is more powerful than ever before.Read the article
Forget cooking ahead or trying to think of inventive lunch ideas — the 80 staff at Campaign Monitor in Sydney order their lunch through an app (they developed themselves) and their team of in-house chefs whip up something fresh using local, sustainable, free range produce. "The chefs keep nutrition at front of mind when preparing meals, to ensure that employees are well cared for," says Steven Carroll, head of employee success.Read the article
The best email teams also don't work in a vacuum. Instead, they collaborate regularly with other key marketing teams overseeing the social, advertising or direct pieces of a campaign. The lessons learned from one often translate easily to another. "I think that today's marketers largely don't look at one digital channel as a silo," said Kraig Swensrud, chief marketing officer for Campaign Monitor. "They look at what's happening and what's working across these different channels."Read the article
Today, email marketing platform Campaign Monitor is announcing a new transactional email capability that puts those generated emails within its marketer-focused drag-and-drop platform, providing what it describes as the first service of its kind.Read the article
"Campaign Monitor today announced what it claims is the first transactional email service designed and built for marketers. The new service is built directly into Campaign Monitor's existing platform. The service aims to allow marketers to make every email a branded experience, with features such as a drag-and-drop email builder, out-of-the-box mobile readiness, optimization and testing tools, advanced personalization and segmentation, and rich reporting."Read the article
"Increasingly marketers look at these emails as customer communications," Campaign Monitor CMO Kraig Swensrud told CMSWire. "But they have not been in control of these transactional emails." They should be, he said. They need control over every brand touchpoint of the customer experience. They want to cross-promote products as their business changes. "They want to treat them like marketer emails instead of IT and developers emails," Swensrud said.Read the article
Campaign Monitor, the leading provider of simple and elegant email marketing software for business, today announced the first transactional email service designed and built for marketers. Campaign Monitor’s decade of success in email marketing has propelled the company to become a category leader with millions of customers at more than 120,000 companies worldwide. The new transactional email service is built directly into Campaign Monitor’s existing platform, empowering marketers with the most comprehensive set of do-it-yourself email marketing capabilities.Read the article
"Personally I see a lot of companies trying to be everything to everyone. With that kind of technology, marketing needs IT and developers, and that becomes hard. So now among my peers and colleagues I’m seeing a back-to-basics trend. We want to get our stuff out the door. We want it to be beautiful, on-brand, and we want to be able to do it ourselves. Campaign Monitor is focused on being able to empower marketers to execute."Read the article
"Don’t go at it alone." It’s the one piece of advice serial entrepreneur and Campaign Monitor CEO Alex Bard has for aspiring startup founders. Speaking at a startup event in the company’s Sydney office this week, the witty and insightful exec drew on his experiences of launching help desk software company Assistly in 2009, a startup which was sold to Marc Benioff’s Salesforce in 2011 for $50 million, where it was renamed Desk.com.Read the article
"Email marketing has a much higher ROI than Twitter and Facebook," said Kraig. "It’s also relatively inexpensive. Another advantage is that emails are likely part of a company’s CRM platform."Read the article
Traditionally, email marketers have used preference centers to determine where a subscriber is located along with other important demographic data such as age and gender. Unfortunately, many subscribers will only ever update their preferences once, meaning that this data can quickly become stale. This is why it makes much more sense to segment and personalize your emails based on your subscribers’ last seen location rather than where they said they lived when they signed up. Many ESPs (email service providers) allow you to do this now because they track the IP location of where your subscriber last opened.Read the article
Ensuring this success by designing a communication architecture and clear escalation path for information is the difference between stagnation and growth, particularly with a global workforce.Read the article
Email is the thoroughbred in many marketing portfolios. Newsletters are resurging, the death of email has been inaccurately reported," Campaign Monitor CEO Alex Bard told Fortune in early June. His company counts Coca-Cola, Disney and Fitbit among its roughly 120,000 customers. Campaign Monitor figures spending on email campaigns will grow 20% annually, reaching $6.5 billion by 2018.Read the article
If you are currently collecting email addresses and not sending on a regular basis, I suggest you make it very clear that you’re not actively emailing yet, but you will begin in the near future and your emails are going to be awesome! My previous Marketing Land column outlines how to create an email strategy from scratch.Read the article
"Entrepreneurship is alive and well outside Silicon Valley," said Ryan Sweeney, a partner at Accel. "We pride ourselves on our hustle." Over the last four years, Accel has invested about $200 million in six Australian and New Zealand companies: Atlassian, Xero, Campaign Monitor, Invoice2go, 99designs and OzForex.Read the article
Kraig Swensrud, CMO of Campaign Monitor, says there’s a place for a spectrum of offerings: "Over the past 10 years, a lot of the vendors that have started as ESPs have morphed into marketing automation cloud suites. In my previous role as CMO at Salesforce, it cost me $1M and took a year to implement a ‘marketing platform.’ It’s awesome for the world’s richest and most sophisticated companies. But there are only 500 companies in the Fortune 500. There are millions of other businesses that don’t have $1M and a year to get something done."Read the article
The hardest part of any acquisition is the day after the deal closes. It's a time when the PowerPoints are archived, paperwork is filed and the real challenges and opportunities begin. At the core, every acquisition is about people. No matter the specifics of the situation, it's the leadership's responsibility to communicate clearly, set expectations and keep everyone aligned and engaged.Read the article
Despite the growth of social media sites such as Twitter, Facebook, Instagram and Snapchat, email marketing is still effective. According to a report released by management consultant firm McKinsey last year, email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined. "A recent report by Forrester found that US adults were twice as likely to sign up for emails to stay in touch with a brand than to interact with that brand on Facebook," Campaign Monitor CEO Alex Bard says.Read the article
Alex Bard has been quick to establish his place at Australian email marketing startup Campaign Monitor. Founded about ten years ago by Ben Richardson and Dave Greiner, Campaign Monitor last year took a whopping $US250 million investment from a round led by Insight Venture Partners.Read the article
Entrepreneurs often ask how to successfully run a growth company. The response is simple: Do what you love, surround yourself with people you love and make an impact. While this may sound simple enough, putting it to work requires discipline and investment.Read the article
Over the past 12 or so months, not only has Campaign Monitor had the largest amount of capital injected into an Australian tech startup in history, but the company recently bought the platform GetFeedback giving them further reach and an instant team to leverage as it continued in its international expansion pursuits. Campaign Monitor also moved into a new city based headquarters this year.Read the article
Campaign Monitor is a great ESP that promotes good quality email management. If you are prone to rinsing your database, sending out poor campaigns and have a high scrub rate, Campaign Monitor don’t want you using their platform and will quickly let you know. At your disposal is information on open rate, click through, scrub, bounce, individual link clicks, email open time, geographic location and more.Read the article
Campaign Monitor, the email marketing software company that scooped Australia's largest-ever venture capital investment tech start-up last year, is planning a local hiring spree for staff to work at a new Sydney CBD office.Read the article
For a company which aims to make it simpler for businesses to send well-designed emails on every device, surroundings promoting creativity and collaboration were part of the design brief. Obstacles to collaboration had to be removed. Within the office they settled on, a big chunk of expensive CBD floor space was removed to make room for internal stairs. Company CMO Kraig Swensrud said the decision was made because getting in an elevator would be a barrier to collaboration.Read the article
NSW email marketing software firm Campaign Monitor has made the leap to Sydney, announcing a new Australian HQ along with plans to double headcount and contribute 3,000 paid community service hours for employees.Read the article
Campaign Monitor’s commitment to elegance and simplicity (but at the same time providing just the right kind of advanced features) serves a huge, growing base of customers that might make it perfect snap-on email tool, a sort of middle ground between ExactTarget and MailChimp.Read the article
The folks at Campaign Monitor have even put their email template builder out there for anyone to use! They’ve also kept the industry’s best guide for CSS support in email client applications. A great email editor, segmentation, an API, and custom templating engine are also part of the Campaign Monitor platform. Be sure to add them to your list of ESPs to review!Read the article
The company’s thesis is that email marketing remains ‘the digital workhorse’, but while businesses want to personalise customer interactions, this requires too much time and energy. Addressing this, Campaign Monitor users can now create workflows to send personalized emails triggered by: Someone joining a list, A specific date, An anniversary of a date, Site or blog updates.Read the article
Email marketing software provider Campaign Monitor has today announced a new email automation tool to help businesses personalise their interactions with customers. The automation tool, which will allow users to send personalized emails triggered by events such as a new subscriber joining a list, a specific date or anniversary, or blog updates, has been fully integrated into the Campaign Monitor suite at no additional charge.Read the article
Campaign Monitor, a provider of simple and elegant email marketing software for business, today announced email automation for the rest of us. The new email automation takes the simplicity of self-service experience and marries it with the power of an enterprise marketing suite to enable businesses to send beautiful and relevant messages to customers and influencers at exactly the right time.Read the article
Campaign Monitor gives you control over your emails and landing pages. It features an easy to use drag-and-drop email interface and templates to get you started.Read the article
"This is a company that's been profitable since day one," said Alex Bard, a former Salesforce.com executive vice president who joined Campaign Monitor as chief executive officer in September. "We wanted to have enough dry gunpowder to do the things we wanted to do to execute on our mission and the market opportunity in front of us." Campaign Monitor is putting that money to work, announcing last week the opening of its North American headquarters in San Francisco, along with plans to double in size, adding 100 employees in 2015.Read the article
Another example of a different way of doing things comes from another Aussie company, Campaign Monitor. The company was founded by a couple of Aussie mates, Ben Richardson and Dave Greiner and, since its inception, has been self funded. That’s ten years of being profitable. Every. Single. Month. 130,000 paying customers helps when it comes to that. High-profile customers include BuzzFeed, Coca-Cola KO -0.4%, Disney, Rip Curl, and the San Diego Chargers.Read the article
Campaign Monitor, a provider of simple and elegant email marketing software for business, today announced the opening of its North America headquarters, the appointment of key Silicon Valley executives and a commitment to grow its team by 100 new employees in the next 12 months. Campaign Monitor’s North America team will be based in a new office at Howard Street and Second Street in San Francisco’s SOMA district.Read the article