Articles and Tips

Rebranding Campaign Monitor as your own product

Campaign Monitor is designed to be totally ‘white labeled’. That is, you can offer our product to your clients rebranded as if it was your own. Your clients will see your logo, the color scheme you have chosen, and not a single mention of Campaign Monitor anywhere.

What do I need to rebrand Campaign Monitor?

There are two parts to the rebranding process. The first is your own marketing website, where you will explain how your service works, include screenshots of your rebranding, pricing information and whatever other content you use to sell people on the idea.

For some excellent examples of marketing websites for Campaign Monitor rebrands, see our case studies. We’ve also provided some screenshots that you might like to use. Many people prefer to take their own screenshots, and even create videos and case studies of their own.

When potential users come to your marketing site you can have them signup either through your own form (that just sends you an email, for example) or use the Campaign Monitor API to directly create them as a client in your account. When they login to their account, they will be redirected into your Campaign Monitor account, rebranded using your own logo and name.

Which parts of Campaign Monitor can I customize?

Quite a lot of them! Here’s some of the key parts of Campaign Monitor you can modify to suit your own brand:

Have your own logo in the header
Use your own company logo, or a logo you’ve developed specifically for your email marketing tool.

Choose a color scheme
Select from a range of color schemes that will be carried through your whole account.

Customize the login and logout pages
We provide login code you can host on any page, and you can have your logo displayed too. When people logout, send them to any page you like!

Use a custom domain
You can use your own domain name (or subdomain) so that clients only see your URL in their browser window

Signup forms on your clients sites
Your clients can have their customers sign up directly from their website with integrated forms, so they never need leave the site at all.

No mention of Campaign Monitor in your emails at all
We won’t give you away by adding Campaign Monitor messages to your emails, it’s totally white label.

Different levels of access for different clients
You can have some clients that can only view their reports, and others who can login and manage their own campaigns. Every client has individual settings you can change at any time.

Charge each client separately
As well as different levels of access, you can set a different price for each client to pay (and even different currencies). Let some clients pay the base rate, while others pay a mark up.