Founded way back in 1981, Masterfile is an independent stock photo agency and still photography specialist. The newsletter, as you would expect, makes great use of photos to grab your attention right away.
We also love the footer, which has a great summary of what the newsletter is about, and also encourages people to add their email address to their whitelist, which can help with image blocking.
Another Aussie company makes the gallery! KidStyleFile is an online resource dedicated to bringing you the news on premium, designer and boutique baby clothes.
It’s fun, it’s colorful, and we especially like the big call to action. Another nice touch is the “Members-only” benefits they are showcasing through their newsletter.
Featuring a light soothing design with brilliant splashes of colour is this newsletter for Jentle Hands, a spa located in Stony Plain, AB. We especially liked the simple layout of this design. The neutral colours help to set off the uses of bright oranges, yellows, and reds in the limited number of images used.
Our only suggestion for improvement would be to increase the contrast between the text and the background slightly, it might appear a bit washed out on some monitors.
A fun newsletter from Portland, Oregon based Queen Bee Creations and Chickpea Baby, a store focusing on “unique handmade bags and accessories”. Their newsletter design is clearly taken from their website design, but it’s modified to make it uniquely newsletter oriented without losing their overall branding.
It’s clean and easily readable and who doesn’t like a little hint of whimsy in their email designs? Images are used fairly sparely and the content would lose very little if they were missing. Our only suggestions would be to increase the contrast between their permission reminder and the background color, and to modify their menu to be fully text based rather than using images.
A fun and colourful newsletter for the Sydney based Made590, a store focusing on “products with a ‘design influence’”. The newsletter is clearly derived from the graphical style and feel of the website, but simplified and reshaped for email.
Using a newsletter to update customers on Easter trading hours is a smart way to make the email useful and a great excuse to get in touch with them.
From Kansas comes this newsletter for the transformation design firm Two West, which we enjoy for its smart modification of a simple design.
It is a clean, readable newsletter with some great colour and design touches, although we would recommend increasing the contrast on the permission message and unsubscribe links.
Les Stroud is about as far away from being a web designer as you can get, but his newsletter by Red Productions is a great example of simple, effective design.
We like the clear calls to action - each link is well labelled and it is obvious what the next step should be. It’s short enough to read in moments, and the main graphic, while quite large, is effective in setting the tone.
From Brisbane, Australia comes today’s newsletter, PixelFrame. It’s an interesting design, with two distinct sections for PixelFrame and PixelPeople, tied together in a slightly varied colour scheme but with
It’s a chocolatey looking colour palette, although that may just be my hunger talking. Our key suggestion would be to make the unsubscribe link clearer.
Boundless New York describe themselves as “a cultural melting pot of media, music and clothing”, which sounds great but leaves out their email newsletter.
It’s a busy but structured design that makes good use of small photographs and an alternating alignment to to create an email that is quickly scanned and packed with things to click on and check out. For a passionate audience, this newsletter provides all the goods without wasting any time or space.
A fun logo is matched with a colourful, strong design in this newsletter for Blue Frog Mumbai. The white on black design is rarely used, but matches the topic well and remains readable.
The neat, simple table of contents at the top makes it easy to see if the email is relevant to the reader this time, and the whole thing hangs together nicely.
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