Published February 05, 2010 – Designed by Harkey Design
This elegant email from Harkey Design uses a great mix of clean lines and white space to create a really stunning minimalist design. We love the beautiful mix of Georgia for headings and Lucida Grande for body copy.
Another nice looking section is the light grey box towards the bottom, again using clean lines as well as some contrast to draw attention but still match the minimalist approach used in the rest of the design.
Posted in: One column, Newsletter
Published February 04, 2010 – Designed by Te Ara
This campaign from Te Ara is simply a nicely done email design, with good structure and well formatted text. We really like how it features different types of content, with each section presented in a suitable layout.
The main content blocks are separated by subtle horizontal lines. And mosaic-esque borders and darker background colors set the header and footer apart from the rest of the email.
Images are used quite sparingly, in a way that doesn’t depend on them for most of the content or layout to display properly.
Posted in: One column, Newsletter
Published February 02, 2010 – Designed by CIB Communications
Who doesn't love an image of a cigar-smoking chameleon? I mean really? This design does have more doing for it than that though! It has nice, simple, clean layout with easily scanable well separated sections. We thought the high contrast coloring, with the black body and the gray gradient background behind it (which nicely falls back to a color when the image can't load) was great. And the splashes of orange throughout, in the links and section headings add a nice touch as well.
We would have liked to see some more spacing around the images, though, and always watch out for using URLs as link text, don't want to trigger phishing warnings!
Posted in: One column, Newsletter
Published January 29, 2010 – Designed by Scrapblog
From Scrapblog comes this delightful email newsletter. We loved the header, with it's fanciful and feminine images that immediately bring to mind scrapbooking, framed by dashed cut-out lines that border different regions in their design.
Add to that the splashes of bold imagery, the sensitive use of color and overall, great looks (even when images are disabled) and you have an all around engaging design.
Posted in: One column, Types, Newsletter
Published January 25, 2010 – Designed by Visual Dialogue
The very cool line drawing logo is the top note, the super macro photo background is the depth and the grid layout for the content provides the structure. All these elements come together in this engaging email design, like flavors in a sip of layered and bold red wine.
This is a really great example of how to use a background image: as purely decorative, because not all email clients will display it. If the designer wanted to retain the wine corks' rich, earthy tones in the instance that images were disabled in a recipients' email client, they could have coded in a fallback background color, picked from the cork photo. Nonetheless, the email still looks great on a plain white background.
Posted in: One column, Newsletter
Published January 15, 2010 – Designed by Squeezymail
Here's a lovely email that caught our eye immediately, mostly due to the intriguingly cropped images that run down the right side of the page. The gentle color scheme is easy on the eyes and the page is nicely laid out and not afraid of white space, making the whole thing easily scannable.
The "small print" stuff such as the webversion, forward to a friend, physical address, unsubscribe, etc., are easily accessible and findable but still stay out of the way.
Posted in: One column, Newsletter
Published January 13, 2010 – Designed by Seattle Office of Arts & Cultural Affairs
The design team have found a great way to comfortably squeeze a lot of information into the confined pixels of this newsletter.
The design presents a comprehensive campaign overview at the top, complete with table of contents, external links and subscribe/unsubscribe/forward to a friend features.
The table of contents can easily be scanned, with each item linking to the relevant news story below. Each news area is boxed out, making information delivery neat but in-depth, plus inset images and various external links throughout the copy add to the comprehensive information delivery.
Posted in: One column, Newsletter
Published January 12, 2010 – Designed by Eric Miller Design
Combine a simple, straight-up-and-down, one column design with plenty of white space and you have one effective newsletter.
Everything about the design is kept brief for a successful delivery - A simple header and introduction at the top, followed by a news showpiece with a string of portfolio items trailing behind, then wrapped up with social networking links and company information at the bottom.
Posted in: One column, Newsletter
Published January 08, 2010 – Designed by cgCraft LLC
The KTA newsletter caught our eye for its simplicity and well formatted content. Its designers, CGCraft LLC, integrate the “Beautiful, Sustainable, Attainable” philosophy from KTA’s website to gracefully showcase the studio’s awards and its environmentally conscious work. Crisp, clear and easily read, this is one email we’d be happy to see in our inbox..
Posted in: One column, Announcement
Published January 05, 2010 – Designed by Taber Creative Group
We hope everyone had a great Christmas, as we're sure the subscribers to California Walnuts did after preparing these tasty treats! Yum! This newsletter is enough to make your mouth water.
The simple, one column layout has a unique color scheme and is easy to scan and read. Rounded corners, subtle drop shadows and images of baked treats all contribute to create a great design that is pleasing to the eye.
Posted in: One column, Newsletter