Gallery

Although featured in this gallery before, it seems timely that we should mention 37signals’ work on the eve of their book release. In this newsletter showcasing ‘Rework’, their latest missal on business development, 37signals cuts to the chase, devoting the upper portion of the email to a standout image of the book cover, a paragraph outlining the book, then what is a pleasingly assertive, but non-aggressive, call to action.

We love this print-like design from print shop Raven and Lamb. The images are retro and interesting; the giant “In” really engages the attention and leads the reader right to the content. Despite the image-heavy design, the message still gets across with images off.

Atomic Interactive’s newsletter grabbed our attention with its fresh colors, great header, and clean layout. Those extra large headlines are given lots of room to breathe, plus make the content nice and scan-able. They keep the content short and sweet and free of extra noise. Gotta say, that’s an impressive number of social networking icons to tout, too!

Although this campaign for Plus+ has a lot of images, it is still made really well. Structurally it is solid, and doesn't look too bad with images turned off. The design is quite modern and very appealing with colorful game graphics and icons that leap forward from from the tranquil gray background of tiny shadows and textures.

We’ve featured designs by the folks at Cabedge before and with this campaign for Brite Revolution, they again deliver brilliance. With excellent use of type and a crisp grid layout, one would almost forget this is an email and not a printed piece.  Our only suggestion would be to use plain text in place of the important web version link (at the top).  Clearly, Brite Revolution is heading for a bright future with Cabedge at the creative helm.

When looking at this campaign the first word that comes to mind is drama. With the primary colors of black, gray and white, those eye-catching splashes of red really jump out and you and make a bold impression. We really loved the clean, easy to scan layout and the great mix of text with large prominent images.