As well as being so damn effective, email marketing can also be a very profitable service to add to your portfolio. This guide outlines the benefits of email marketing, how to pitch your services to your clients, and most importantly, get the best results possible for them.
Why email marketing?
Selling email design services to your clients
Getting started
Creating awesome email designs
- The basics to remember when designing emails
- Should I code with tables or CSS?
- Can I use flash or video in my emails?
- Can I use forms in my emails?
- How wide should my email design be?
- How important is ALT text in email design?
- Image blocking in email and what you can do about it
- How TextMate can help speed up template development
Managing your client's subscribers
- Revisiting the concept of permission
- Explaining permission to your clients
- Staying CAN-SPAM compliant
- How to capture subscribers from an existing form on your client's site
- How to create a subscription confirmation email for older lists
- Getting opt-in permission offline
- The Campaign Monitor API and what you can do with it
Getting the best results for your clients
Free email templates
To get you started, we've put together 30 free HTML email templates that look great in all the major email environments.
Campaign Monitor Tees
Flaunt the email marketing nerd within with our range of awesome customer generated t-shirts.
More tips in our blog
Check out the Campaign Monitor blog for our latest tips and techniques on email marketing for designers.
Free email newsletter
Every month or so we send our latest email marketing tips and the best bits from our blog.
Other handy resources
Our favourite email marketing resources packed with loads of useful articles and tips. Do check them out.
The no man is an iland email marketing blog
Mark Brownlow's unbeatable email marketing blog. If you're going to read any single blog on the topic, this is the one.
B2B Email Marketing
Tamara Gielen's great linkroll blog that brings a lot of great resources under one roof.
Clickz Internet Marketing Experts
Clickz has been pumping out some great email marketing articles for years now and is worth keeping up with.
