Finally, a book on HTML email

Learn how to apply your web design skills to the mysterious world of HTML email with our brand new book. Add a new service that your clients will love, or send for yourself. You'll definitely save time, and maybe save your hairline.

Also available at amazon.com

What you'll learn:

  • How to work with your clients to understand what they really need from their emails.
  • How to add email marketing as a service for your clients.
  • How designing for the inbox is different than designing for the browser.
  • Why email is still important, and why we need to design for it.
  • How to tell the difference between having legal permission and being relevant.
  • Which CSS selectors and properties work for each of the email clients you are targeting.

6 years of experience packed into one quick read!

In 2004 when Campaign Monitor was born, there was a real lack of designer friendly tools, and almost no information about how to design for email. Since then, we've spent endless hours researching the best way for designers to plan, design, and build email marketing programs that get real results.

Now we've gone step further and written the book that we wish had been around back then. Taking all that valuable research we've added to it all new examples, questionnaires and guidance and produced a book which takes you from "I need to send an email" right through to reporting on the results.

You’ll also find practical tips on selling this service to your clients and creating an almost passive income stream for your design business. And who isn’t interested in doing that? Why not grab a copy for yourself or that new designer who is struggling with Outlook 2007? It's available right now from SitePoint (that's best for us!) or amazon.com.