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How a Well-Crafted Email Strategy is Just Like a Cocktail

See how crafting an email strategy is like mixing up a bar favourite.


Do This, Not That to Create Effective Customer Journeys

Creating effective customer journeys doesn’t have to be difficult if you follow these simple guidelines.


How Digital Media Publishers Are Boosting Web Traffic with Email Marketing

How digital marketers and publishers grow their readership, attract subscribers, and drive revenue.


11 Elements of an Epic Email Newsletter

To stand out in a crowded inbox, make sure your newsletter has these ten epic…


12 Tips Nonprofits Can Use to Get Online Donations

Online donations are becoming increasingly popular with the ease of the internet. Help your nonprofits…


24 Email Marketing Stats You Need to Know

Email marketing metrics play a vital role in determining the success of your marketing campaign….


Anatomy of a Winning Email Design

Email design plays an important role in the way your readers enjoy your email. Read…


The Ultimate Guide to Marketing to Gen Z

Gen Z is a complicated demographic to market to. Learn what you need to run…


10 Essential Elements of a Welcome Email

Creating engaging welcome email content is crucial to hook new subscribers and convert them into…


Email Marketing Strategy Challenges of the Modern Marketer

Email marketing challenges come in several forms. We surveyed hundreds of marketers and found these…


10 Signs You’re a Data-Driven Marketer

Being a data-driven marketer means staying on top of digital trends while knowing how to…

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