Campaign Monitor by Marigold vs. Mailchimp:
Features, Pricing, & Reviews

1. User sentiment

While Mailchimp has strong reviews, particularly among smaller and mid-sized businesses, Campaign Monitor consistently receives praise from users who value its intuitive interface and exceptional support.

"LOVE Campaign Monitor... it's very user friendly. The support is exceptional. It helps us reach a large audience in a personal way and a format which drives results above industry benchmarks.”

states Verified User in Leisure, Travel & Tourism

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2. Design & user experience

While Mailchimp provides two email editors, the split between the editors can introduce complexity—especially for new users, according to online reviews on G2, SoftwareAdvice, etc. By contrast, Campaign Monitor streamlines the process with a single intuitive drag-and-drop email builder—ideal for marketers who want polished results without a steep learning curve.

"Campaign Monitor's drag and drop editor is much better than other email platforms such as Mailchimp. The interface generally is very intuitive and easy to use..."

states verified user in Marketing and Advertising (G2)

3. Deliverability & performance

Both Campaign Monitor and Mailchimp report 99% delivery rates and maintain strong sender reputations. Mailchimp provides AI-powered content optimizer, which evaluates design and text quality. Campaign Monitor offers similar support through inbox previews, spam testing, and access to deliverability experts, giving users a more hands-on approach to optimizing deliverability.

After switching to Campaign Monitor, Parkrun saw 78% open rates on their first-timer emails. Their team now builds multilingual communications after just one hour of platform training.

Read the case study here →

4. Automation & journeys

Campaign Monitor offers prebuilt journeys (welcome series, re-engagement, anniversaries), along with visual logic and common triggers (subscriber joins a list, opens, clicks). Mailchimp provides 60+ prebuilt templates and a wide range of triggers (e.g., product viewed, purchase made, tag added). While Mailchimp offers multi-channel support, Campaign Monitor has perfected email for over two decades, focusing on delivering maximum success in this powerhouse channel.

"...Having used MailChimp and Hubspot, Campaign Monitor has the best workflow tool, allowing you to create different workflows based on various customer interactions."

- Josh L., Digital Marketing Manager (G2)

5. Segmentation & personalization

Campaign Monitor offers advanced segmentation with custom fields and behavioral data (location, purchase history, etc), dynamic content and a fully customizable preference center (frequency, topics). It supports up to 50 custom fields and personalization tags (name, birthday, country). Mailchimp provides similar capabilities—supporting behavioral and predictive segmentation and extensive personalization options (e.g., merge tags, behavioral attributes). However, while Mailchimp takes a multi-channel approach, Campaign Monitor delivers a more focused and user-friendly experience for deep, email-based personalization.

6. Integration ecosystem

Campaign Monitor offers integrations with strong native integrations to platforms like Salesforce, Zoho, Zapier, and MailSync. It also offers custom API access, allowing seamless integration with third-party tools. Mailchimp also provides strong integrations spanning e-commerce (Shopify, Squarespace, Magento) and CRM (HubSpot, Salesforce, Pipedrive). While Mailchimp offers a broader integration variety, Campaign Monitor delivers a more structured, marketer-focused experience with deeper connections to core marketing tools.

Girls Who Code leveraged Campaign Monitor's Salesforce integration with custom fields for deeper list precision, helping them achieve a 40% email open rate, 22% click-to-open rate, and a 150% increase in student applications.

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7. AI-powered features

Campaign Monitor offers focused AI tools for marketers—like AI writer to create content and refine copy, link review, send time optimization (sending emails when a subscriber is most likely to engage), and a time zone sending feature that adjusts delivery times to match each subscriber’s local time. Mailchimp provides AI copy assistant, creative assistant for multichannel branding, and predictive analytics (e.g., likelihood to purchase, customer value). While Mailchimp offers more AI tools, Campaign Monitor provides focused features that enhance without overwhelming users.

8. Pricing & scalability

Both Campaign Monitor and Mailchimp offer flexible pricing based on your contact and monthly send needs.

9. Support & resources

Campaign Monitor provides email support across all plans, with priority access starting at the mid-tier plan and phone support available on the premium tier. It also offers access to deliverability specialists and spam testing. Mailchimp offers email and chat support on paid tiers, but priority and phone support on the premium plan.

"Been working with Campaign Monitor for 10+ years… Not only does the platform make sending highly-customized emails easy and fun, their support team is phenomenal… Highly recommend."

JoAnn H., Creative Account Manager (G2)

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