Campaign Monitor
Constant Contact
1. User sentiment
| Feature | Campaign Monitor | Constant Contact |
|---|---|---|
| Average Rating | 4.7/5 (700+ reviews) | 4.1/5 (6000+ reviews) |
| Ease of Use Sentiment | Consistently praised as intuitive | Frequently noted as becoming increasingly complex in online reviews |
| Customer Support Satisfaction | Highly rated for responsive, personalized, and knowledgeable support | Well-regarded for accessible and helpful support |
| User Loyalty | Many users report 10+ years of usage | Strong small business following |
| Migration Patterns | Testimonials from users switching from other platforms | Some users migrate to simpler platforms |
| Best for → | Businesses prioritizing user experience and support | Small teams seeking simplicity and multichannel tools |
While Constant Contact has strong reviews, particularly among smaller teams, Campaign Monitor consistently receives praise from users who value its intuitive interface and exceptional support.
”After using other marketing automation platforms like Hubspot, SurveyMonkey and Constant Contact,Campaign Monitor is the best.”
— Shaley M., a Strategic Growth Manager in Marketing and Advertising
2. Design & user experience
| Feature | Campaign Monitor | Constant Contact |
|---|---|---|
| Email Editor | Intuitive drag-and-drop email builder with advanced branding tool | Easy-to-use drag-and-drop editor |
| Mobile Responsiveness | All templates fully optimized for mobile | Responsive templates |
| Design Flexibility | Balance of simplicity and powerful customization tools | Often noted in online reviews for having limited design freedom and customization |
| Brand Consistency | Auto-branded custom templates | AI brand kit for auto-branding |
| Best for → | Designers and marketers seeking creative control with efficiency | Small teams needing a wide selection of prebuilt layouts |
Both Campaign Monitor and Constant Contact provide drag-and-drop email builders, mobile-responsive templates, and branding tools. Constant Contact also offers a landing page builder. However, Constant Contact, while user-friendly, may require more tweaks to achieve polished results, according to online reviews.
"Role Models used Campaign Monitor's email builder to maintain a consistent brand presence across communications, helping them achieve a 24% increase in bookings."
3. Automation & journeys
| Feature | Campaign Monitor | Constant Contact |
|---|---|---|
| Trigger Options | Time-based, behavior-based, and event-based triggers (opens, clicks) | Includes email actions, link clicks, form signups, and ecommerce triggers |
| Journey Complexity | Focused on email-centric journeys | Primarily linear flows with limited branching capabilities as mentioned in online reviews |
| Prebuilt Journeys | Prebuilt automated journeys, such as welcome series, abandoned cart, anniversaries, and events | Includes welcome emails, cart reminders, resends, and promos |
| Conditional Knowledge | If/then branching | If/then branching |
| Best for → | Businesses needing sophisticated automation | Small teams wanting customizable journeys |
Campaign Monitor offers prebuilt journeys (welcome series, abandoned cart, anniversaries), logics (delay, condition, custom field), and common triggers (subscriber joins a list, date-based, segment entry). While Constant Contact also supports automation through prebuilt flows, Campaign Monitor makes automation easier to implement without compromising on functionality.
"Campaign Monitor offers some of the best looking email templates. Drip Campaign / Automation / Journey feature is easiest to use of its counterparts as well."
— Valerie H., Digital Sales and Marketing Manager, Consumer Goods
4. Deliverability & performance
| Feature | Campaign Monitor | Constant Contact |
|---|---|---|
| Delivery Rate | 99% delivery rate | 97% delivery rate |
| Inbox Placement | Strong reputation with email providers | Strong reputation with email providers |
| Deliverability Tools | Inbox previews, spam testing, and deliverability experts | AI-powered spam detection for content |
| Performance Analytics | Real-time tracking with detailed metrics | Basic to detailed reporting based on plan |
| Sending Reliability | Consistently high and stable performance | Consistently high performance |
| Best for → | Marketing professionals prioritizing deliverability | Small to midsized businesses seeking reliable deliverability |
Both platforms offer strong deliverability and consistent performance. Campaign Monitor includes real-time tracking (e.g., sends, opens, bounces), inbox previews, and access to deliverability experts. Constant Contact offers reliable infrastructure and spam detection. Campaign Monitor also offers this along with proactive tools to optimize inbox placement in a streamlined, user-friendly way.
"We use Campaign Monitor because it is quite easy to use. It is also very reasonably priced. We haven't had any problems with deliverability or in creating the emails."
5. Segmentation & personalization
| Feature | Campaign Monitor | Constant Contact |
|---|---|---|
| Segmentation Capabilities | Custom fields and advanced segmentation | Segment builder with criteria (tags, contact lists, membership, and activity) |
| Dynamic Content | Dynamic content blocks based on data | Dynamic content |
| Personalization Tags | Supports default tags (name, email) and up to 50 custom fields (birthday, country) | Personalize using contact details and custom fields |
| Subscriber Preferences | Fully customizable preference center (fields, frequency, topics, branding) | Profile form for list management and preferences |
| Targeting Precision | Strong targeting by engagement, behavior, demographics, and preferences | Targeting using tags, contact details, and activity |
| Best for → | Marketer-friendly personalization | List-based audience targeting |
Campaign Monitor offers intuitive personalization with custom fields, dynamic content (showing different content based on a subscriber’s interests), and a customizable preference center (frequency, topics)—tools designed to drive stronger customer engagement through more relevant messaging. Constant Contact also supports dynamic content, custom fields, and list/tag-based segmentation (e.g., targeting contacts by tags or recent email behavior), but Campaign Monitor delivers these capabilities through a more structured, marketer-friendly email marketing tool built for deeper personalization control.
The Australian Red Cross used Campaign Monitor's preference center and smart segmentation to achieve a 68% increase in open rates, a 201% increase in click-through rates, and a 75% increase in conversions from a single personalized email campaign.
6. Integration ecosystem
| Feature | Campaign Monitor | Constant Contact |
|---|---|---|
| Email Integrations | 250+ integrations | 300+ integrations |
| CRM Integrations | Integrations with various CRM platforms (Salesforce, Zoho, Zapier) | Various CRM options (Salesforce, DonorPerfect, Zoho) |
| E-commerce Integrations | Shopify, WooCommerce, MailSync | Shopify, WooCommerce, Magneto |
| API Flexibility | Robust API for custom integrations | Comprehensive API access with developer resources |
| Integration Quality | Deep integration with key platforms | A broad range of integration options |
| Best for → | Businesses using major marketing tools | Companies needing specialized integrations |
Campaign Monitor offers strong native integrations to platforms like Salesforce, Shopify, WooCommerce, and HubSpot. It also provides custom API access to support third party tools. Constant Contact also provides strong integrations spanning e-commerce (Square, Magento) and CRM (Salesforce, DonorPerfect). While Constant Contact offers a broader integration variety, Campaign Monitor delivers a more structured, marketer-focused experience with deeper integrations to core marketing tools.
Girls Who Code leveraged Campaign Monitor's Salesforce integration with custom fields for deeper list precision, helping them achieve a 40% email open rate, 22% click-to-open rate, and a 150% increase in student applications.
7. AI-powered features
| Feature | Campaign Monitor | Constant Contact |
|---|---|---|
| AI Content Creation | Content creation with AI writer | AI content generator |
| Design Intelligence | Personalized copy suggestions (adapt your content for specific audiences), auto-branding | AI brand kit for auto-branding |
| Optimization Tools | A/B testing with insights & goals (increase open-rates, click-through rates, or visits to a URL) | AI spam detection for content |
| Send Time Optimization | Send time recommendation & time zone sending feature | Manual send-time review via campaign reports (no automated optimization) |
| Best for → | Marketers preferring focused AI assistance | Comprehensive AI campaign creation |
Campaign Monitor offers focused AI tools for marketers—like AI writer to create content and refine copy, send time optimization (sending emails when a subscriber is most likely to engage), and a time zone sending feature that adjusts delivery times to match each subscriber’s local time. Constant Contact emphasizes AI-driven content creation and branding with tools like BrandKit (automatically pulling your logo, fonts, and colors) and a campaign builder that assembles full emails from prompts. While Constant Contact offers more AI tools, Campaign Monitor provides focused AI features that have been thoughtfully designed to enhance the user experience without being overwhelming.
8. Pricing plans & scalability
| Feature | Campaign Monitor | Constant Contact |
|---|---|---|
| Free Plan | 30-day free plan (500 contacts) | 30-day free trial (100 email sends) |
| Entry-Level Plan | Lite: Starts at $12 USD/month | Lite: Starts at $12/month |
| Mid-Tier Plan | Essentials: Starts at $29 USD/month | Essentials: Starts at $35/month |
| Premium Plan | Premier: Starts at $15 | Premium: Starts at $80/month |
| Best for → | Businesses wanting predictable pricing | Organizations with limited email volume |
Both Campaign Monitor and Constant Contact offer contact-based pricing models. Campaign Monitor provides dynamic content, segmentation tools, and transaction emails—even in its mid-tier plans. Constant Contact's mid-tier plan offers 3 automation templates and 10 custom segments.
9. Support & resources
| Feature | Campaign Monitor | Constant Contact |
|---|---|---|
| Support Channels | 24/5 global support via multiple channels | Phone and live chat support on all plans |
| Support Response Time | Fast response times consistently praised; priority support on both mid-tier & high-tier plans | Responsive support; priority support access on premium plan |
| Knowledge Resources | Extensive help center, training videos, and email academy | Knowledge base, tutorials, and community support |
| Onboarding Assistance | Professional email marketing services team available | 1:1 onboarding |
| Deliverability Expertise | Deliverability specialists and spam testing | Deliverability specialists available |
| Best for → | Businesses valuing responsive support | Self-sufficient teams with basic needs |
Campaign Monitor offers 24/5 global support, with priority access starting from the mid-tier plan and deliverability specialists available to assist with inbox placement. Constant Contact provides phone and chat support across all plans, but reserves priority access for premium users. Both platforms offer extensive knowledge bases and training resources, though Campaign Monitor includes access to its Email Academy even on the free plan.
"Been working with Campaign Monitor for 10+ years… Not only does the platform make sending highly-customized emails easy and fun, their support team is phenomenal… Highly recommend."
