Segmenting for success
Girls Who Code sends out a lot of different emails to a lot of different people, making an ESP with powerful segmentation features crucial.
Sending different messages to students, parents, teachers, alumni, and educators — not to mention segmenting by geographical region as well — may sound tricky, but in Campaign Monitor, Girls Who Code has found a tool that’s up for the task.
“We know when we’re sending an email, we’re sending it to the most accurate list of people,” says Hayley Mojica, Sr. Associate, Program Communications at Girls Who Code.
They also make incredible use of our Salesforce integration, creating custom fields that take segmentation even further.