Through audience segmentation, an easy-to-use email builder, and powerful insights, Girls Who Code is able to get relevant messages to the right audiences and continue to change the way the world thinks of a “programmer.”
Getting started in tech can be tough for anyone. But women — particularly women from historically underrepresented groups — face their own unique set of challenges that make getting started in tech all the more difficult.
Girls Who Code exists to flip that narrative. “You can’t be what you can’t see” is one of their mottos. By highlighting women who are already paving the way in tech, and equipping young women with tools to do the same, they’re aiming to close the gender gap in tech.
Through their Clubs and 2-week Summer Immersion Programs, plus workforce initiatives for college and post-college-aged alumni, Girls Who Code equips young women with the tools needed to thrive in the tech industry.
Email is at the heart of the Girls Who Code operation, and here’s how Campaign Monitor enables them to get the most out of email.
Girls Who Code sends out a lot of different emails to a lot of different people, making an ESP with powerful segmentation features crucial.
Sending different messages to students, parents, teachers, alumni, and educators — not to mention segmenting by geographical region as well — may sound tricky, but in Campaign Monitor, Girls Who Code has found a tool that’s up for the task.
“We know when we’re sending an email, we’re sending it to the most accurate list of people,” says Hayley Mojica, Sr. Associate, Program Communications at Girls Who Code.
They also make incredible use of our Salesforce integration, creating custom fields that take segmentation even further.
With so many audience segments and so many automations, you’d think measuring performance would be a tough task. But with Campaign Monitor’s Insights tool, the Girls Who Code team is easily able to track performance.
Through Insights, they’re able to see which campaigns are performing well, where engagement is dropping off, and even see if particular segments are engaging more or less than others.
“It reduced so much time spent analyzing data,” says Mojica. “I was able to do an analysis of our major lists and see which segments were performing best.”
Time is of the essence when building and sending such a high number of campaigns. This was particularly true when the COVID-19 pandemic hit last year. As their programs shifted online, Girls Who Code relied on email to quickly and efficiently communicate updates.
Campaign Monitor’s pre-built templates and drag-and-drop editor made it easy to create emails fast while keeping them on-brand.
“Having templates already made is really helpful, not only for reducing the amount of time to create a campaign, but streamlining the campaigns to ensure they hit the marks on our style,” says Mojica.
Build an email like this
Girls Who Code relies on Campaign Monitor for nearly every facet of communication. From engaging their alumni in a newsletter to recruiting and enrolling students, diverse communication is key — and it all happens in Campaign Monitor.
When asked what she’d do without Campaign Monitor, Hayley didn’t even want to consider the possibility. “Honestly, I don’t even want to think about it,” she said. “We use Campaign Monitor for everything.”
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