Receive actionable insights on improving your strategy and driving more revenue with our full suite of email marketing analytics.
Get realtime results across the board with our interactive dashboards covering everything: email campaigns, automated journeys, transactional emails, and beyond. It’s the type of campaign data that empowers you to build and improve a profitable email marketing strategy.
Watch the demoOpens, clicks, shares, bounces—there's a long list of stats you need to stay on top of for untouchable email performance. And Campaign Monitor by Marigold drives you through the process with a complete set of reports, giving you the data you need to revise your strategy and exceed your goals.
Campaign Monitor by Marigold gives you all the analytics you need to run your email marketing efforts like a pro.
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A/B test different elements of your email, like images, content, and subject lines, for total campaign optimization. Plus, get pre-send views into the deliverability of your campaign with spam testing and previews across multiple devices and email service providers.
Easily connect your campaigns to your 3rd-party analytics tools and get a holistic view of how people are engaging with your brand in relation to your email. And view the direct impact of email on your website activity, conversions and ROI—right alongside all your other marketing channels.
There’s an increase in security and privacy measures affecting the email marketing space, and with our non-human click filter, we can help ensure that the most accurate data arrives on your reports so you can cut out the noise and make future business decisions on real insights.
Explore the benefits and capabilities of Campaign Monitor's email metrics reporting tools.
Email analytics improve your marketing performance by showing you what your audience does after you send a campaign. Instead of relying on guesswork, you can get a better idea of what your emails are achieving by reviewing data associated with each email. Studying this data gives you deeper insight into what's working and what needs adjusting to be more successful. Detailed data leads to more informed decisions about what kind of content you're sending, who you're sending it to, how you're expressing the intended message, and when you're reaching out.
Apply the insights you gain directly to your email strategy. If one email type drives more clicks than another, start sending more of those email types. If engagement drops, make changes, monitor the data, and see if things improve. Over time, email analytics help you create campaigns that are more relevant and targeted.
Real-time email reporting helps you see how a campaign is performing as the results come in. Seeing data in real time makes it easy to respond quickly, especially when you're sending time-sensitive promos, event and product updates, or announcements. With real-time reporting, you can monitor early engagement and understand which products or messages are getting the most attention. You can also spot delivery issues or catch problems before they escalate into something more serious.
When you see good results, you can use the corresponding information to improve future emails. When you see poor results, use that information to make strategic changes to future emails to improve performance.
Yes, Campaign Monitor supports A/B testing so you can quickly and easily compare different versions of an email and see which one performed better. You can use A/B testing to test various aspects of a campaign, such as subject lines, banner images, sender names, or content. Compare only one factor at a time, so you get concrete data on which element is causing the change in reaction from your readers.
Yes, Campaign Monitor can connect with third-party analytics tools. Integrations such as these can help you track what happens beyond your email, like when someone clicks through to your website. Connecting email data with other reporting tools gives your team a broader view of the customer journey, making it easier to link email performance to business goals and understand the ROI.
Campaign Monitor tracks email metrics such as open rates, click-through rates, bounce rates, unsubscribes, link activity, and engagement trends. Tracking and analyzing these metrics helps you see where subscribers are actively engaging with your emails and where they're dropping off, enabling you to make smarter changes for better results.
Yes, Campaign Monitor can help track website activity, conversions, and ROI when set up correctly and paired with the right integrations. Understanding “after-email” actions helps you optimize your marketing funnel beyond email so you can create a more holistic marketing strategy. Analyzing email data helps you create more compelling emails that prompt readers to click. Reviewing website activity and conversions helps you figure out how to get them to go from “interested” to “purchasing”.
You can compare your email performance with other marketing channels by looking at shared metrics. Analyzing conversions, revenue, traffic, cost per acquisition, and ROI can give you a good idea of how your various marketing channels are performing and where to place more attention. By comparing channel performance, your team can see where email supports other marketing efforts and where it drives direct results.
