Ematic Analytics

Overview

• Analyse Long-term Trends with Email Marketing
• Predictive Analytics to look into the future performance
• Single view of email performance along with Google Analytics metrics
• Store historical email performance data from other Ematic supported ESPs

Description

Ematic Analytics has been built to enable email marketing teams to have the ability to look at data and make informed decisions about their email marketing strategy. As part of this, Ematic Analytics allows you to look at metrics such as open rate, click rate, unique total opens, unique total clicks over any period of time (available within Campaign Monitor).

With the ability to look at these metrics over-time, marketing teams will be able to spot increasing or decreasing trends for specific metrics and take action to improve the performance. An easy to use interface, powers email marketing teams to use Ematic Analytics to get a glimpse of the future performance as well.

With predictive algorithms, we also provide data on what the performance will look like in the next few months. Apart from campaign performance metrics, Ematic Analytics also provides subscriber reports in order to show the number of new subscribers coming into the Campaign Monitor account and identify any loopholes in the new subscriber integration they have from their data sources.

Comparing the campaign performance in terms of open rate, click rate along with revenue data is crucial to measure the impact that email marketing has on revenue over-time. With a simple Single-SignOn connection to Google Analytics, you will be able to get the revenue information as well alongside campaign metrics.

Installation / Documentation

To setup Ematic Analytics along with connecting GA, see this guide: https://www.ematicsolutions.com/knowledge-base/setting-up-ematic-analytics/

Get started by creating an account here: https://platform.ematicsolutions.com/#/create-account