What's New in Campaign Monitor

One of the most valuable parts of your email campaign is your subject line. A great subject line will entice your audience to open your email, giving you a better chance of increasing engagement and ROI from your campaign.

When creating your subject line, a blue light bulb icon will appear with our new subject line recommendations, which will help you craft the perfect subject to maximize open rates:

• Limit subject line length to 60 characters – Long subject lines may get cut off when viewed on some mobile devices and email clients. We recommend using a maximum of 9 words and 60 characters.
• Avoid all caps – Your email performance may be negatively impacted if your subject line reads as though you’re yelling. Using caps can be effective if you capitalize just a single word to highlight its importance.
• Use emojis carefully – Emojis are fun and can add personality. However, according to our research, you should use no more than 1 emoji at a time to avoid looking like spam. Use an emoji to supplement words rather than replace them.
• Limit punctuation – Our research shows that it’s best to use a maximum of 3 punctuation marks (in this case exclamation or question marks) per subject line. Too many can make your email look like spam.

With these recommendations, you can feel confident that your subject line is the right length, contains the right punctuation, and has just the right amount of emojis 🤩

We’ve made some exciting improvements to the account homepage for administrators using agency accounts, to help you more effectively manage your clients and teams.

• Quick actions to help you set up and manage your account (create a client, create a campaign, view campaigns, lists and subscribers, edit settings and more)
• Last send date for each client to help you monitor recent activity 
• A modern, intuitive layout for consistency with the rest of your account

We know that you need your email marketing activity to run smoothly to demonstrate ROI for your clients and keep them happy with your services, so these changes will give you confidence that campaigns are sending as planned and help you quickly jump between client accounts to view and make changes to emails.

The email client usage report gives you a breakdown of the different clients and devices that recipients are using to view your emails. 

We’ve added a new category, Apple Mail (Privacy Protected), which identifies the subscribers that are most likely to have been impacted by MPP (i.e. people using iOS15, iPadOS 15 and Mac OS Monterey). This new category is available for emails sent after February 2022.

This will help you understand the extent to which MPP may have impacted your open rates for a particular campaign or journey email, and understand whether your open rates have likely been artificially inflated as a result of MPP.

Two-click confirmed unsubscribe requires subscribers to double confirm that they wish to unsubscribe. This eliminates the risk of accidental unsubscribes, caused by:

• A subscriber accidentally clicking on an unsubscribe link in an email
• Anti-spam software unsubscribing on behalf of a subscriber (anti-spam software often clicks on each link in an email to test it)

If you use an agency account, two-click confirmed unsubscribe is now the default setting for all new clients that you set up in your account. 

We recommend activating this for your existing clients too.

Editing your campaigns just got even quicker!

We’ve listened to your feedback and have introduced some improvements to the campaign experience to help you manage your email designs, and preview and test your campaigns:

• All your preview and test features are only one-click away at the top of the page
• Your template name will appear below your email design preview, so you can ensure you’re using the correct template every time
• New quick design options will appear over your email design preview to help you swap out your template, edit your design, and manage the plain text version of your email

With these new quick actions, you can create your campaigns in less time and move onto other items on your to-do list.

We’ve introduced new metrics in the journey builder to help you track the performance of your automations over time:

• Subscribers waiting: Shows how many subscribers are waiting at ‘delay’ steps in your journey, to help you track your subscribers as they progress through a journey. The total number of subscribers waiting across all delay steps will be shown in the left panel of the journey builder, and a breakdown of subscribers waiting at each individual step will be shown in the journey builder
• Unique subscribers: Outlines the number of subscribers who have been sent at least 1 email in a journey, to help you monitor the volume of subscribers in a journey
• ‘Created’ date: The date your journey was first drafted
• ‘Last email sent’ date: The last time an email was triggered from your journey

These metrics will give you confidence that your emails are sending to the right audience, at the right time.

We’ve introduced new text styling options in the email builder, to give you more flexibility over your designs. The new options are:

• Justify 
• Underline
• Clear formatting
• Strikethrough
• Superscript
• Subscript

Drag and drop a text block into your email design to try it out!

We’ve introduced a modern and intuitive layout for your journey email reports, to help you more effectively track the performance of individual emails in a journey.

We’ve also introduced a new date filter option so that you can monitor results over time.

With our new and improved campaign reports, it’s now simpler to view campaign results, understand key email metrics and translate them into actionable insights for future campaigns.

You may notice some changes to your email metrics as a result of Apple Mail Privacy Protection, so we’ve increased the visibility of metrics that aren’t impacted, such as click rate and delivery rate.

Apple recently launched Mail Privacy Protection, which impacts how open rates are measured for Apple device users. This means open rates and click-to-open rates (CTOR) may become less reliable.

Don’t worry – we’ve got you covered.

We’ve made some improvements in Campaign Monitor to help you navigate these changes.

To give you the most reliable measure of email engagement, we have replaced CTOR with click rate. This means that whenever a clicked metric is displayed, it will be the click rate, not CTOR.

Our new help menu gives you the assistance you need, when you need it, without interrupting the task you’re working on. Plus you can share your feedback in seconds. We’ll funnel it straight to real humans in our product team to help shape the future of Campaign Monitor.

Click the ? icon in the bottom right of the page to access the following options:

• Get support: use our digital assistant to quickly find answers to your questions
• Give feedback: tell us how we can make your Campaign Monitor experience even better
• Help center: browse help articles or contact the support team
• Tutorial videos: watch our instructional videos which teach you how to complete tasks in Campaign Monitor
• What’s new: jump straight to this page to see the latest product improvements, features and announcements

If you private label Campaign Monitor, your clients will see a reduced version of the menu that directs to the unbranded help center.

The new campaign experience is a smarter, more streamlined way to create and send campaigns. It’s now available for existing customers to opt in – just click on the Check out the new campaign experience button when you create a campaign.

Create your campaigns from a single checklist page

• Edit all your campaign information from the one page, in the order that’s most convenient for you. That means less time wasted clicking back and forth between pages, and less page load time
• Quick design options to make it simpler to reuse a previous design, find the perfect template, or upload your own HTML
• A single place for all your preview and test options to give you peace of mind when you hit send

Smart recommendations to take your email program to the next level

• We’ll help you maximize engagement by:
• Recommending the perfect A/B test to run based on your campaign objectives
• Helping you optimise your subject lines by providing a summary of your previous subject lines and open rates 
• Suggesting lists to use based on previous campaign activity

We’ve upgraded the custom fields page to make it simpler to add and edit custom fields. Plus it’s now easy to access all your list information and settings from the left menu.

A welcome journey is the perfect way to onboard new customers and engage subscribers – your subscribers not only expect them, but find them highly engaging. But we know setting them up can be overwhelming when you’re strapped for time.

We’ve introduced a welcome journey recipe which will guide you through the journey process to help you quickly send welcome emails to your subscribers and maximise subscriber engagement without the manual effort.

We’ve done all the prep for you – all you’ll need to do is review the journey and turn it on!

Check out the improved automation page! We’ve kept all the features you know and love, but have made it simpler to view and edit your automated journeys and RSS workflows.

We’ve improved the overview page to make it easier to view, create and manage campaigns, lists and automations. The new page gives you a bird’s-eye view of all your email activity, which is especially helpful when you have multiple team members working on different campaigns.

The new improvements include:

• A modern layout: there’s now less scrolling required to see all your important info. Plus new thumbnails so you can easily identify and differentiate your campaigns
• Shortcuts: hover over a sent or draft campaign to quickly preview or copy. Hover over a scheduled campaign to cancel send. Now you don’t need to spend time flicking between pages to make these edits
• New ‘create’ button: create a new campaign, list or automation straight from this page to save you time
• Recent lists: we’ve added a summary of recent lists on this page to make it easy to jump straight into editing your subscribers 

Here’s what one of our customers had to say about the new page:

The changes are fabulous and it’s so much easier to access recently uploaded lists. The thumbnails make it visually easier to identify and find campaigns.

Select multiple lists at once and delete them in bulk, rather than having to remove them one-by-one. Just hover over a list and tick the checkbox for the lists you want to delete.

This is a big timer saver that will help minimise list quantity. We recommend maintaining a small number of lists with useful segments rather than a large number of lists, as this is the best way to track subscriber engagement over time and compare results between different subscriber groups.

You can now customize the footers in your email designs to be more functional and align with your brand. This is one of our top requested features, so we’re excited for you to try it out!

We’ve introduced a broad range of flexible elements for your footers, so that you can:

• Edit layout (right, center or left aligned)
• Add a logo (in text or image format)
• Hyperlink text
• Add additional lines of text
• Customize the font, size and color of text 
• Customize footer background color
• Add a border and customize the border color
• Customize the color of social share buttons
• Add top and bottom spacing

 
We know finding high-quality, low-cost stock imagery is difficult and time-consuming.

So we’ve given you quick access to free Unsplash images in the email builder, to help you send engaging emails that drive clicks and bring your brand to life.

No need to spend time trawling through stock image sites or uploading images manually – just search by topic for an image that suits your design, and drop it straight into your email. There’s over 2 million beautiful images to choose from!

We’re making it easier to navigate, filter, upload, and search for your lists, subscribers, and suppression contacts.

Here are some of the key changes:

• Fresh, modern layout for the lists and subscribers overview page: Navigate between lists, subscribers, and suppressions from the one page
• Faster, streamlined flow for creating a new list: We’ve shortened and simplified the process for creating a new list and importing subscribers
• Improved list details page: A single page that has all the important information about your lists, including subscribe and unsubscribe settings and a drop-down menu for helpful list features such as adding an unsubscribe survey
• Subscriber details page: An updated page that makes it easier to view or edit specific subscriber information. You can search through an individual subscriber’s recent activity to see which emails they’ve received and opened, and which links they’ve clicked.

 
Make your email and social marketing work better together. Drag and drop links to your social media channels anywhere in your email design, as many times as you want.

Simply select the social links you want, and then customize the size, shape, alignment, layout and color to suit your design. You can pick any color you’d like, so that it aligns with your brand.

If you have social links in your footers already, you can click on them to access these new customization options, or drag them anywhere in your campaign!