Unveil your company news with an email announcement
Share new products and company news in the most effective channel available today: email marketing.Get started for free
Your email announcement’s sole purpose is to share important news in a clear, concise way that will inspire your audience to learn more.
Be sure the announcement is the star of the show by not distracting it with other information. Jaybird effectively introduced its new headphones by making it the only message in the email.
To describe your new product is one thing, but to see it is even more powerful. On Running showed off its new line of running shoes with a colorful email and impactful pictures.
What do you want your reader to do with this information? Make that clear - whether it’s to sign up, watch a video, or listen to a song - as Foo Fighters did when they dropped their last album.
Now that you’ve created a clear, visual, high-converting email - it’s time to think about the details that will make it even more impactful.
The subject line is the most important fifty characters of your entire announcement. Encourage your readers to open the email with an intriguing, exciting subject line as Norah Jones did when she dropped her latest album.
Rather than blanketing your entire email list with the announcement, first consider which segments will find it most relevant. For example, De Beers shared its latest diamond ring to its VIP customers first.