Email templates designed to promote great events

The tone of your next event will depend on a wide variety of things, but it all starts with a great email invite template.

Create an invite your audience can’t refuse

If you’re running an event, the first step is to send an invitation that your audience will love to accept. Here are a few best practices.

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Email Marketing - SXSW Email Invites Email Marketing - Rapha Email Invites Email Marketing - Lincoln Email Invites
Email Marketing - SXSW Email Invites
Write a concise, compelling subject line

South by Southwest increases open rates with a simple, yet personalized subject line that intrigues their readers to open and learn more about the annual film, music, and interactive festival.

Email Marketing - Rapha Email Invites
Send a personalized message

Be sure to address each invitee in a personalized way, so they feel like they’re the only one invited to your event, as cycling company Rapha does by individually addressing each recipient.

Email Marketing - Lincoln Email Invites
Always be on brand

Your event invitation email is a reflection of your business and the event you’re hosting, so ensure the imagery of your email mirrors your brand as Lincoln Motor Company does with its elegant invite.

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Maximize the impact of your email invite

Once you've provided all the details of your event in a personalized and professional way, take it to the next level to boost registration. Here's how.

Be strategic about who you invite to your next event

Use segments to target the right audience. For example, SoHo House hosts regional events and only invites people within driving distance, as they did for their recent event in Miami.

Email Marketing - Soho House Email Invites

Have a clear Call to Action

The ultimate goal of an email invite is for your audience to sign up or RSVP, so make sure this call to action is clear. Virgin Experience Days does this with a giant button driving people to sign up.

Email Marketing - Virgin Email Invites

Kristen Scheven, Integrated Marketing Manager