The top 10 email marketing software must-haves
There's much more to an email marketing software then clicking "send." Below are the top qualities in your email marketing software investment.Send your first email
Modern email marketing software solutions provide a library of email templates to choose from to help you build an awesome email without a line of code.
It’s the era of the Do-It-Yourself marketer, so ensure your email marketing software has an intuitive, drag-and-drop email builder with WYSIWIG editor capabilities.
Assume your email will be viewed on a mobile device, so it’s critical your email marketing software automatically mobile-optimizes your email campaigns for you.
There are strict laws and regulations around SPAM emails, so choose an email marketing software that will test your email campaigns before you send.
Be sure your email list size or send frequency doesn’t exceed the limits of your email marketing software - both today and as your list continues to grow.
You probably have a budget in mind for your email marketing software. But also consider if you want to pay monthly, annually, or per each campaign you send.
Knowing how your audience engages with your email is the only way to improve them. Ensure you can measure key metrics like clicks, opens, and bounce rates.
Collecting feedback is important to optimize every customer experience. Make sure you have the ability to embed mobile-ready surveys in your email campaigns.
Connect your email marketing software to your other business applications - like your CRM, eCommerce, or CMS solution - to send hyper-targeted campaigns.
Working with a new tool doesn’t always run smoothly, so be sure you can contact support when you need it and over the channels in which you want to communicate.