Email remains one of the most powerful tools in your digital marketing strategy. Emails allow you to reach your customers at a more personal level than other marketing tactics and have the highest ROI of all digital marketing channels.
It also doesn’t hurt that the number of emails sent each day has increased every year. In fact, roughly 294 billion emails are predicted to be sent and received each day in 2019.
When you break it all down to the individual user, this figure shows just how important it is to make sure you have your email strategy in line.
How many emails does the average person receive per day?
There are a few factors at play in determining how many emails the average person receives each day. The number of worldwide daily emails continues to increase, but so does the total number of email accounts. In fact, the number of email users is expected to reach 3.9 billion by the end of 2019—that’s half of the world’s population—and grow by about 3% each year until 2022.
Keeping all this in mind, experts generally agree that 121 business emails are sent and received each day. However, Radicati predicts that, by the end of 2019, that number will be closer to 126.
How to measure the impact of how many emails the average person receives per day
When the number of emails sent and received in a day increases, your job as a content marketer becomes harder. Your users have more people and brands vying for their attention, so you need to make sure that your emails stand out.
What you can do to increase open rates
If your open rate falls below the industry average, there are a few ways to improve. First, make sure you’re sending to the right people. Email list segmentation will help you break your contacts into groups so you can send targeted messages.
Personalizing your subject lines can also help improve open rates. One way to do so can simply do this by adding your contacts’ names in the subject line.
Personalization can improve open rates by up to 26%.
Does it really matter?
Email continues to be one of the most popular digital channels that marketers use to communicate with customers. Your contacts are generally more engaged with emails and are more likely to make purchases based on your communications. In fact, studies have found that more than four percent of site visitors from email will buy something, compared to less than 2.5% from search engines and 0.6% from social media.
It’s also important to realize what you need to do to get the attention of your customers when their inboxes are already saturated with messages. Take a few minutes to think about how you can improve your email marketing strategy to make sure you’re getting through the clutter and sending emails that your contacts will want to read.