Resources Hub » Blog » Announcing a New Addition to the Campaign Monitor Family: CM Commerce

At Campaign Monitor, our goal has always been to help growing brands solve complex problems in delightful and simple ways—to do more with less and make it easy for marketers to engage with their customers.

Today, we’re thrilled to announce that we’ve acquired an ecommerce marketing automation tool and have brought them into the Campaign Monitor family to deliver an all new product: CM Commerce.

Combining CM Commerce’s industry-leading solution with Campaign Monitor’s team and community will make it easier than ever for growing businesses to connect with customers, and build a trustworthy ecommerce brand.

Establishing a successful ecommerce business is tough.

Retail, especially ecommerce, is one of the fastest-growing markets in the world—expected to reach over $4.9 trillion by 2021.

The problem is, it’s an incredibly crowded and competitive space. Many business owners struggle to find the time and resources to develop a plan that will differentiate their customer experience from the rest.

Even though entrepreneurs are ambitious and may know what they want to do from a marketing perspective, most tools are either too basic or require more time and resources than their team can afford.

CM Commerce takes the pain out of automation.

Our mission for CM Commerce is to make it quick and easy to automate key moments throughout a customer’s lifecycle, so that ecommerce businesses of any size can increase conversions, recover lost revenue and grow a brand that customers recognize and love.

Customer Aron Schoenfled, CEO at Cafe Joe states it perfectly:

The extensive capabilities of CM Commerce really make it an all-in-one solution. We were able to cut out all of the extra apps we needed for Shopify and our overall conversion rates increased from 3.1% to over 5%. Using Commerce’s powerful segmentation, our email open rates have also increased by 36%, compared to our Mailchimp account.

Seamlessly connect with leading ecommerce stores.

Ecommerce platforms are at the center of every growing retail business, and the heart of their marketing programs. These platforms contain all of the most important information about customers and are the underpinnings of how, when, and why brands should be engaging with each individual consumer.

CM Commerce provides deep integrations with Shopify, BigCommerce, and WooCommerce and makes it easy to segment customers by purchase, demographic, preference, and engagement data, and never send an irrelevant email again.

CM Commerce segmentation graphic

Take the stress out of marketing with pre-built recipes.

Getting started is half the battle when it comes to email marketing.

CM Commerce has a full library of pre-built recipes that make it super simple set up customized emails that welcome new customers, nudge people who abandoned their carts, upsell other products with personalized receipts, and target customers based on their preferences and behavior.

The templates are all set up and ready to go, so brands can set it, forget it, and trust that customers are receiving the right offers at exactly the right time.

CM Commerce graphic showing segments getting personalized automatons

Build brand trust with real customer reviews.

In addition to automated emails, CM Commerce provides a unique set of options to turn happy customers into the best form of advertising. A few simple steps make it easy for brands to immediately capture customer feedback, solicit reviews for recent purchases, and feature that social proof on their website to accelerate additional purchases.

CM Commerce customer reviews and social proof added into email

Wrap up

We’re incredibly excited about this new addition to the Campaign Monitor family. We hope you take some time to learn more about what CM Commerce brings to the table, and sign up for a free trial if you’re looking to take your ecommerce business to the next level.

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This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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