A Lesson in Engaging Audiences: How 1440 Media averages a 55%+ open rate.
Together with Campaign Monitor, 1440 Media brings the most recent news stories to inboxes around the globe.
News, sports, entertainment, culture—1440 Media covers all the recent and hot topics trending around the world. Not to mention, they do it daily, and in a totally digestible and impartial way. Their neutral tone and email newsletter format keeps it easy for readers to follow along with the topics they’re most interested in—and brings on a refreshing approach to informational reporting.
To carry on its mission of delivering the latest updates to readers, 1440 Media relies on Campaign Monitor to get the job done right. From deliverability teams to a dedicated Customer Success Manager, 1440 Media comes together with the Campaign Monitor team to bring these highly anticipated news stories to inboxes daily.
As any email marketer knows, a consistent 55%+ average open rate doesn’t just occur by luck—it’s the work that goes on behind the scenes that bring an impressive stat like that to the surface.
So, what’s the secret behind such mind-blowing engagement? Co-founder Drew Steigerwald says, “You need to get connected with your audience and figure out why people aren’t opening or engaging—because you can do all the work on the backend, but if you’re not delivering what people want, you’ll never improve your offering.”Build an email like this
As for account management, both Huelskamp and Steigerwald agree that far too many email marketers fear letting go of those ghost (or totally unengaged) subscribers. Taking the opposite approach to this fear, the 1440 Media team set up an email marketing program giving new subscribers 14 days (10 messages) to open an email before they become automatically removed from the list.
Additionally, the 1440 Media team has a drip campaign set up for those who have temporarily lost interest, helping the team recover subscribers.Build an email like this
Deliverability not only plays a crucial role in consistently high open rates, but also in generating revenues and profits for the company.
Co-founder Tim Huelskamp says, “We sell ads based on how many people open the email. So, a 4-5% increase in open rates [after switching to Campaign Monitor] leads to a 4-5% increase in revenues and profits. If you can do a really good job with deliverability and open rates, that adds wild ROI to the business.”Build an email like this
Quick and personalized access to the Campaign Monitor support team and a Customer Success Manager (CSM) are major selling points for 1440 Media. Because a direct line of communication with trained email marketing professionals helps ensure a more easygoing process for the 1440 Media team.
“Despite how critical it is to the business, we don’t have a strong technical background in email sending. So, the ability to have access to experts is absolutely crucial. Campaign Monitor support can help us diagnose any problems and, very explicitly, tell us how to fix those problems.” —Drew Steigerwald, Co-founder of 1440 MediaBuild an email like this
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