Resources Hub » Blog » Introducing: The Blackbaud + Campaign Monitor Integration for Nonprofits

Our direct integration with Blackbaud’s donor management platform, Raiser’s Edge NXT, makes email marketing for nonprofits a whole lot easier.

Nonprofits and social good organizations will be excited to hear about our new direct integration with ​​Raiser’s Edge NXT, a fundraising and donor management platform from Blackbaud.

This integration creates an automated email marketing solution designed for the needs and goals of nonprofits and social good organizations.

“By combining the power of Raiser’s Edge NXT with a leading email marketing automation platform like Campaign Monitor, our joint customers will enjoy a new, highly sophisticated experience to help them take the effectiveness of their email marketing and fundraising to a whole new level,” said David Loring, senior director, partners, Blackbaud.

For customers of Raiser’s Edge NXT and Campaign Monitor, here’s what you can expect.

All your supporter activity, all in one place. Seeing all of your supporter’s activity, including marketing activity, all in one place is wildly important, and this integration helps you do just that. Campaign Monitor will send subscriber email engagement activity right to Raiser’s Edge NXT without you having to do anything.

Map of data shared between RE NXT and Campaign Monitor.

More control over your marketing campaigns. The data shared between platforms will provide users with the granular information they need to accurately segment their audiences and include relevant and compelling content in their email marketing campaigns.

Better unsubscribe management. If a subscriber unsubscribes from your marketing campaign, that information will be updated automatically in Raiser’s Edge NXT, so there’s no need to manually update supporters who have unsubscribed.

Add new subscribers to RE NXT. New subscribers to Campaign Monitor can be synced to RE NXT as new constituents. You can control which subscribers you transfer by setting up individual lists in Campaign Monitor. 

You’ll also get basic deduplication to make sure those subscribers don’t already exist.

Wrap up

This direct integration between Campaign Monitor and Raiser’s Edge NXT from Blackbaud can be a game-changer for nonprofit organizations and their marketing teams.

For more information about Campaign Monitor for Raiser’s Edge NXT, visit the Blackbaud Marketplace.

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This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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