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When we shared our favorite stock photography websites with you earlier this year we got a great response, with many of you sharing your stories of how the sites helped make your email campaigns more beautiful.

This made us realise that although beautifully-designed email campaigns are something many marketers want, not everybody has the resources to easily make it happen.

So we went searching for some other resources we could share with you to help make your email campaigns more beautiful.

We’re huge fans of icons over here at Campaign Monitor and you’ll see them featured in our newsletter and a lot of our communications, so for this post we pulled together some of the best icon sets from around the web that you can use to make your next email marketing campaign more beautiful.

1. Starticons

This icon set by Stylicons features 20 icons with a cool cartoon illustration style wrapped in a rounded square border. Subject matter varies from tech through to charts and locks and you can download them for free in PNG format, which makes it easy to drag and drop them into your email campaigns.

2. Flat and Animated Icons

This icon set by Redworks features 16 flat icons in a nice circle border. Subject matter includes business, locations and social media, and they come in PNG format for easy addition to your email marketing campaigns.

What really makes this icon set stand out is the animated GIF versions also included, and with GIF’s reasonably well supported by email clients they would be a great way to add some animation to your next email.

3. Flat Icons

This icon set courtesy of Roundicons contains 60 beautifully designed round icons with a great animation style. They all come in PNG format in an awesome variety of sizes, even going as high as 2133 x 2133 for great performance even on Retina displays.

If you do have some graphic design ability, they also come with fully layered PSD files so you can change colors and sizes until your heart’s content.

4. Vectory Icons

This icon set from IcoJam features a massive 1037 icons with a very particular outline style. Given that there are so many icons, the subject matter varies from technology through to people and currency.

The great thing about this set is the variations available for each icon, with the mail icon alone having over 15 different versions. While this might sound a bit excessive, it means you can find the exact icon you need to convey your message.

5. Token Icons

This icon set from Brsev features 128 different icons in a simple monotone style. The subject matter is heavily focused on technology with iPods, laptops and cameras all featuring.

6. Mono Icons

This minimalist icon set from Tutorial9 features 108 icons with a very minimalist style. Subject matter varies from technology to documents and speech bubbles, and a number of the icons come with variations to help you find the right icon to convey your message.

If you have access to Photoshop, it’s really easy to change the color of these icons using Layer Styles and some super easy instructions can be found here.

In conclusion

As I mentioned earlier, we’re big fans of icons here at Campaign Monitor and believe that the right icon can be a great way to both communicate your message and make your email campaigns look great.

So keep these icons sets handy next time you are creating an email marketing campaign and drop them in to give it that something extra.


Want more icon sets and design resources? Our newest guide, How to get Better Marketing Results with Beautiful Design, features 15+ resources that marketers like you can use straight away to make your email campaigns, websites & landing pages more beautiful and more effective. Check out the guide today.

How to Get Better Marketing Results with Beautiful Design

Learn the 3 principles of beautiful design and see the tools leading brands use to create beautiful marketing content that gets results.

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This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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