Email marketing is gaining momentum with every year that passes — and with good reason. It’s got the best return-on-investment (ROI) statistics of any digital marketing strategy.
Image: Campaign Monitor
In fact, you can expect to get a $38 return for every $1 spent on email marketing.
With numbers like that, it’s no wonder more and more marketers are turning to this lucrative strategy to increase marketing results for their brands.
But email marketing—and digital marketing overall—are huge industries. For beginners and experts alike, there’s a lot of information out there on how to fine-tune your email marketing campaigns for best results.
One of the best ways to tap into the wellspring of email and digital marketing news and information is through listening to podcasts, a task you can complete while driving to work, eating your lunch, or taking a walk after dinner.
Email marketing podcasts offer listeners a real-time roundup of cutting-edge statistics, techniques, and other tools to improve your next campaign’s results in an easy-to-digest on-demand platform.
Here are some of our favorite podcasts to get you started.
Our Favorite 8 Email Marketing Podcasts
We’ve curated some timely and exciting podcasts that will definitely add value to your next email marketing or digital marketing campaign. Let’s begin with one that touches on the most basic of all marketing tools — the blog.
Image: The Blogging Millionaire
Blogs and email marketing? Yes! The Blogging Millionaire is an awesome resource to show new and seasoned marketers alike how to combine blogging and email marketing for a winning combination.
With over 1 million monthly views recommending it, this podcast can bring clarity and wisdom to your next email campaign. Packed full of actionable tips, the Blogging Millionaire will have you navigating email marketing with finesse and seeing results.
Here’s a taste of what they offer for the email marketing crowd:
- Episode #1: Getting 60% Email Open Rates and 20% Click-Through Rates
- Episode #2: A Simple Way to Get Tons of Email Subscribers
Importantly, the podcast offers digital marketers keen insights on the ways that providing targeted, high-quality content positively impacts marketing results — and how you can make that content work in your favor.
While not specifically geared to email, high-quality content is the core of any strong email marketing campaign.
Listening to the Blogging Millionaire’s content-building episodes is a good idea for all marketers looking to gain insight into how to provide outstanding content subscribers want and need.
The McMethod Email Marketing Podcast is billed as “the #1 email marketing podcast in the world.”
This series discusses the latest in email marketing strategies and tactics that aren’t broached on “ordinary” podcasts that deal with business and marketing.
Here are some of their most popular podcasts:
- Episode #53: Russell Brunson on How to Generate Boat-Loads of Cash with a Multi-Million Dollar Email List (And Manage it Like a BOSS)
- Episode #35: John Carlton on 6 Key Elements of Powerful, Profitable Email Marketing
Conveniently, McMethod offers show transcripts, show notes, and other tools to help you get the most out of each episode. In addition, they provide occasional free webinar training.
Image: Everything Email podcast
The Everything Em@il podcast curates the best and most interesting information in the email marketing world. From exploring common myths to dealing with unexpected challenges, this podcast will give you the fresh perspective and focused insights you need to take on your next email campaign with confidence.
One of the most focused email marketing podcasts, the episodes of Everything Em@il are laser-focused on bringing relevant content and added value to your marketing endeavors.
Here’s a taste of what they offer:
- Episode #15: Leveraging Email to Continue the Conversation
- Episode #10: The Subscriber Lifecycle and Email Virality
Their topics are timely and relevant and give email marketers a variety of useful tips to span the entire marketing spectrum.
You won’t regret taking the time to listen to this series, and it’s likely you’ll find nearly everything you need that’s email-related in their archives. And if you don’t find what you want, shoot them an email and suggest a topic for their next podcast.
Image: Online Marketing Made Easy
Need relatable advice about email marketing and all the other digital marketing strategies that impact it? Look no further than Online Marketing Made Easy, with host Amy Porterfield.
Not only does she cover email marketing, but she also seamlessly incorporates other marketing strategies for a one-stop marketing resource that will give you the confidence to feel in control of all of your digital marketing strategies.
Here is a sample of what she offers for the email and digital marketing crowd:
- Episode #226: What to Focus on When You are Just Starting Out
- Episode #219: How to Use Instagram Stories to Grow Your Email. List with Tyler McCall
Amy gives you transcripts in case you’d rather read than listen, and she also offers a value-added tools list to get new — and expert — marketers performing at their best.
Image: Marketing Profs
This podcast is run by the marketing gurus over at MarketingProfs, and it shows. The Marketing Smarts podcast offers digital and email marketers an incredible treasure-trove of ideas, techniques, tips, and methods to outperform their competition.
Not your typical podcast setup, Marketing Smarts is curated through the MarketingProfs website where you can find topics on anything from B2B to social media marketing.
Here are a few great episodes to start with:
- Episode #1: Insanely Effective Email Tactics: Nancy Harhut
- Episode #2: Email Marketing for Rebels: DJ Waldow and Jason Falls
If you like those, there are more episodes available on their site, each with a brief overview and bios on all the presenters. Their archives are searchable, so you’ll always be able to find what you need.
Fans of marketing guru Gary Vaynerchuk will appreciate his wit and wisdom on all things marketing. From email marketing to social media and other digital channels, Gary covers all the basics for a well-rounded marketing-centric listening experience.
One of the most lighthearted—and sometimes irreverent—podcasts out there, Gary still provides timely, critical insights for modern marketers.
Here are some samples to check out:
- Episode #70: Growing a Following, Getting Your Hustle Back, Building a Business
- Episode #76: Winning Instagram with the $1.80 Challenge
His podcasts are distributed through iTunes for free, and with 300 episodes and climbing, they’re worth the daily listen.
Image: Target Internet
Target Internet is committed to helping digital marketers succeed in a rapidly changing world. Their podcast, Digital Marketing, is a great start toward this end.
You can sort episodes by topic to find the information you need quickly, and each episode comes with notes and handy linked resources.
Here are a couple examples of the topics they cover:
- Episode #201: The Art of Email Optimization
- Episode #185: How to Start Building Effective AdWords Campaigns
You can listen online or download an episode—or three—to play on the go.
Image: Marketing Over Coffee
Who wouldn’t love a good marketing discussion over a rich, dark roast? If coffee’s not your thing, don’t worry—there’s plenty of marketing information to fill you up.
Filled with input from current influencers like Herb Cohen and Seth Godin, this podcast will definitely give you the right information to perk you up.
Let’s take a peek at what they’re brewing up over there right now:
- Episode #1: Email Deliverability with Brad Gurley of WhatCounts!
- Episode #2: Water and the Cloud, Email Reigns
With searchable archives and transcripts available, this podcast series is a significant find for the curious email marketer. There’s also a newsletter available, for those that want to stay in the know.
As you can see from the wide variety of podcasts, there’s something for everyone in this lineup.
Even if email marketing is your mainstay, it’s important to understand how other marketing channels can support your efforts to drive even better results for your digital campaign, and that’s what listening to these podcasts can do for you.
Variety is the spice of life and, with this winning group of podcasters, you’ll find the answers to all your various marketing questions from email to digital to social and beyond.
Give them a listen. You’ll be glad you did.