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16 Klaviyo Alternatives Ecom Brands Are Thriving With (2025)

Campaign Monitor - May 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then.

While Klaviyo offers decent tools for e-commerce-specific email marketing, online reviews frequently mention struggles with deliverability and support issues.

We’ve tested 16 alternatives that might be a better fit due to their superior deliverability, responsive customer service, and more intuitive interfaces.

Ready? Let’s dive into the best Brevo alternatives on the market today.

(TL;DR) Klaviyo alternatives at a glance

What’s “wrong” with Klaviyo?

Klaviyo is undoubtedly a powerful email marketing platform, especially for ecommerce businesses. Its deep data integration capabilities and robust automation features have made it a go-to solution for many online retailers. However, after analyzing hundreds of reviews from G2, Capterra, Trustpilot, and Reddit, we’ve found several recurring issues that users consistently mention:

• Costly Pricing Model – Costs escalate dramatically as your subscriber list grows, making it significantly more expensive than competitors for growing businesses.
• Complex User Interface – Setting up automation workflows can be overwhelming, especially for small teams without technical expertise.
• Limited Free Plan – The free tier allows only 250 contacts and 500 emails per month, restricting meaningful platform testing.
• Deliverability Challenges – Users report significant drops in open rates and emails landing in spam folders.
• Inconsistent Customer Support – Limited support options with slow response times when technical issues arise.

1) Campaign Monitor by Marigold – The #1 Klaviyo alternative in the market right now

4.7/5 (1000+ reviews)

Campaign Monitor by Marigold delivers powerful features and intuitive design that makes email marketing accessible to everyone.

With its drag-and-drop email builder, prebuilt automated journeys, and straightforward yet effective segmentation capabilities, it’s ideal for businesses that want professional results without the complexity.

Campaign Monitor vs. Klaviyo: Key differences

Key features

• Drag-and-Drop Email Builder: Create visually stunning emails in minutes with an intuitive interface that requires zero coding knowledge.
• Prebuilt Automated Journeys: Leverage prebuilt journeys (welcome series, abandoned cart, anniversaries, and events) to save time, boost engagement, and drive conversions.
• Advanced Segmentation: Target specific audience groups based on detailed behavioral data, purchase history, and engagement metrics for highly personalized campaigns.
• Link Review Tool: Automatically scan emails for broken links before sending – a unique feature that prevents  errors and maintains professional credibility.
• Real-Time Analytics – Monitor campaign performance with live dashboards showing opens, clicks, and conversions as they happen, with the non-human click filter that inspects click traffic and – if determined to be of non-human or machine origin – removes it from reporting and engagement data.

Campaign Monitor has a free plan, but pricing starts at $12 USD/month

What else can you do with Campaign Monitor?

Beyond email marketing, Campaign Monitor offers SMS marketing capabilities for customers in the US, Canada, Australia, and UK. For agencies, Campaign Monitor offers a range of features to simplify client management, including client dashboards, multi-account access, and custom user roles.

These tools, along with performance tracking and the ability to manage all clients from a single interface, help agencies optimize their workflow and campaign performance.

2) Mailchimp – Good for small and mid-sized businesses

4.4/5 (5000+ reviews)

Mailchimp has evolved from a simple email service provider to a comprehensive marketing platform with AI-powered features that rival Klaviyo’s capabilities while maintaining better usability for non-technical users.

Key features

• AI-Powered Content Creation: Generate email copy, subject lines, and design elements with Intuit Assist, saving time and overcoming creative blocks.
• Website & Landing Page Builder: Create complete marketing funnels with built-in website tools, eliminating the need for separate platforms.
• Customer Journey Builder: Design multi-step automations with 60+ triggers based on user behavior, including website interactions and purchase history.
• Predictive Segmentation: Leverage AI to identify likely buyers and segment audiences based on predicted behaviors rather than just past actions.
• Social Media Integration: Manage email, social posts, and ads from a single platform for cohesive multi-channel campaigns.

Mailchimp has a free plan, but pricing starts at $13/month

Considerations before going with Mailchimp

Advanced features are locked behind higher-tier plans, with the Premium plan starting at a steep $350/month. SMS and transactional emails cost extra, and the free plan offers very limited functionality compared to other alternatives.

Read more: Mailchimp Alternatives That Don’t Limit Automation Features

3) Brevo – Multi-channel marketing

4.5/5 (2000+ reviews)

Formerly Sendinblue, Brevo offers a compelling alternative to Klaviyo with its affordable pricing structure and comprehensive feature set that includes email, SMS, chat, and CRM capabilities in one platform.

Key features

• Generous Free Plan: Send up to 300 emails per day with unlimited contacts – significantly more generous than Klaviyo’s limited free tier.
• Unified Conversations Platform: Centralize communications from email, SMS, Facebook, Instagram, and live chat in a single inbox for seamless customer interaction.
• Built-in CRM: Manage your sales pipeline alongside your marketing efforts with visual deal tracking and automated follow-ups.
• Predictive Sending: AI determines the optimal time to send emails to each contact based on their past engagement patterns.
• Mobile Wallet Marketing: Create digital loyalty cards, coupons, and tickets for Apple Wallet and Google Pay – a unique feature not available in Klaviyo.

Brevo has a free plan, but pricing starts at $9/month

Considerations before going with Brevo

SMS and WhatsApp messaging are billed separately based on volume and destination, which can increase costs for heavy SMS users. Some advanced features like A/B testing require the Business plan.

Read next: We Compared 15+ Brevo Alternatives Offering Improved Features & Plans

4) ActiveCampaign – Decent automation capabilities

4.5/5 (13,000+ reviews)

ActiveCampaign stands out for its powerful automation capabilities and CRM integration, making it ideal for businesses that need sophisticated customer journey mapping across multiple channels.

Key features

• AI-Powered Automation Builder: Generate complete automated workflows from a simple prompt, significantly reducing setup time compared to Klaviyo.
• Split & Conditional Logic: Create complex branching scenarios based on subscriber behavior, purchase history, or custom fields.
• 900+ Pre-Built Automation Recipes: Deploy proven workflows for abandoned carts, welcome series, and lead nurturing without starting from scratch.
• WhatsApp Marketing Integration: Run conversational campaigns inside WhatsApp with no-code automation flows – a capability Klaviyo doesn’t offer.
• Win Probability & Lead Scoring: Score contacts based on behaviors and predict conversion likelihood to prioritize your marketing efforts.

Pricing starts at $15/month

Considerations before going with ActiveCampaign

The interface can be overwhelming for beginners due to the depth of features. Full feature access requires at least the Pro plan, and the CRM enhancement requires a separate add-on.

Read more: ActiveCampaign Alternatives That Are More User-Friendly

5) Constant Contact – Event marketing and social media integration

4.1/5 (6000+ reviews)

Constant Contact offers a straightforward alternative to Klaviyo with its focus on ease of use and unique event marketing capabilities that integrate seamlessly with email campaigns.

Key features

• Event Management Tools: Host events, sell tickets, and process payments directly through the platform – a standout feature not available in Klaviyo.
• Social Media Marketing: Schedule and manage posts for Facebook, Instagram, and LinkedIn alongside email campaigns for coordinated messaging.
• AI Copy Generator: Automatically draft campaign messaging based on your goals and brand voice to speed up content creation.
• Beginner-Friendly Interface: Significantly easier to navigate than Klaviyo, with intuitive workflows designed for non-technical users.
• Automated Resend to Non-Openers: Boost engagement by automatically resending campaigns to subscribers who didn’t open the first time.

Pricing starts at $12/month

Considerations before going with Constant Contact

Automation capabilities are limited on the Lite and Standard plans. The platform has fewer ecommerce-specific features than Klaviyo or other alternatives focused on online or retail.

Read more: 17 Constant Contact Alternatives That Offer Advanced Automation

6) Omnisend – Ecommerce-centric marketing

4.6/5 (900+ reviews)

Omnisend is purpose-built for ecommerce businesses, offering specialized features that rival Klaviyo’s ecommerce capabilities but with a more accessible interface and pricing structure.

Key features

• Pre-Built Ecommerce Workflows: Deploy ready-to-use sequences for welcome series, cart abandonment, browse abandonment, and post-purchase follow-ups.
• Product Picker: Easily insert dynamic product blocks with images, descriptions, and buy buttons pulled directly from your store.
• Web Push Notifications: Send browser notifications for cart abandonment, flash sales, and back-in-stock alerts to re-engage site visitors.
• Product Reviews Integration: Collect and display customer reviews through automated email/SMS requests after purchase.
• SMS Credits Included: Pro plan includes SMS credits equal to your plan fee, providing better value than Klaviyo’s separate SMS pricing.

Pricing starts at $16/month

Considerations before going with Omnisend

Some features like product reviews are Shopify-specific. The 30% quarterly discount requires upfront payment, which may not suit businesses that prefer monthly billing.

Read more: Omnisend Alternatives That Work With All Ecommerce Platforms

7) SendGrid – Developer-friendly email API 

4/5 (300+ reviews)

SendGrid, owned by Twilio, provides a robust alternative to Klaviyo for businesses with technical resources who prioritize deliverability and API access over visual campaign builders.

Key features

• Industry-Leading Deliverability: 99.99% uptime SLA and 1.9s median delivery speed, ensuring your emails reach inboxes reliably.
• Comprehensive Email API: Powerful REST API with SDKs for Python, Java, Node, and more for programmatic email sending.
• Dynamic Templates: Create reusable email templates with Handlebars syntax for advanced personalization capabilities.
• Event Webhooks: Receive real-time notifications for email events like opens, clicks, and bounces for integration with other systems.
• Massive Scalability: Handles billions of emails monthly, making it suitable for high-volume senders who may outgrow Klaviyo.

SendGrid has a free plan, but pricing starts at $19.95/month

Considerations before going with SendGrid

The platform is not beginner-friendly for non-technical marketers. Many key features like automation and dedicated IPs are only available on higher-tier plans.

Read more: SendGrid Alternatives That Don’t Require Technical Expertise

8) GetResponse – Great webinar and course capabilities

4.3/5 (700+ reviews)

GetResponse offers a comprehensive marketing solution that goes beyond Klaviyo’s capabilities by including webinar hosting and online course creation tools alongside traditional email marketing features.

Key features

• Webinar & Course Hosting: Create and sell online courses with quizzes, certificates, and membership areas – features not available in Klaviyo.
• AI Email Generator: Use OpenAI-powered prompts to draft complete emails, subject lines, and previews in seconds.
• Sales Funnel Builder: Create complete marketing funnels with landing pages, forms, emails, and payment processing.
• Perfect Timing Tools: Send messages at each subscriber’s optimal time with predictive sending and Time Travel features.
• Unlimited Web Push Notifications: Re-engage site visitors with browser notifications for time-sensitive offers and updates.

Pricing starts at $19/month

Considerations before going with GetResponse

The learning curve for advanced features like funnels and courses can be steep. SMS marketing is only available on the Enterprise plan, which may be limiting for businesses wanting unified messaging.

Read more: 17 GetResponse Alternatives With Better SMS Integration

9) ConvertKit (now Kit) – Creator-focused platform with recommendation network

4.4/5 (200+ reviews)

Kit (formerly ConvertKit) provides a streamlined alternative to Klaviyo specifically designed for content creators, authors, and course builders who want to monetize their audience without complex ecommerce features.

Key features

• Creator Network: Grow your audience by appearing in other creators’ sign-up flows through organic and paid recommendations.
• Single List with Tags: Avoid duplicate subscriber billing with a unified list structure that uses tags for segmentation instead of separate lists.
• Commerce Tools: Sell digital products, subscriptions, and accept tips without needing a separate storefront or payment processor.
• Visual Automation Builder: Create subscriber journeys with an intuitive visual editor that’s more straightforward than Klaviyo’s complex workflows.
• Free Plan Up to 10,000 Subscribers: Significantly more generous than Klaviyo’s free tier, allowing meaningful platform testing.

ConvertKit has a free plan, but pricing starts at $29/month

Considerations before going with ConvertKit

The platform’s deep feature set, including Commerce and Sponsor Network, can overwhelm beginners, creating a learning curve for power users.

Additionally, ConvertKit offers fewer advanced analytics compared to enterprise platforms, with reporting being more focused on creators rather than offering detailed, data-heavy insights.

Read more: Kit Alternatives That Better Support Ecommerce Businesses

10) AWeber – AI-assisted email marketing 

4.2/5 (600+ reviews)

AWeber offers a straightforward alternative to Klaviyo with its focus on AI-assisted content creation and a unique fixed-price unlimited plan that removes the penalty of list growth.

Key features

• AI Writing Assistant: Generate complete emails and newsletters in your brand voice, eliminating writer’s block and speeding up campaign creation.
• Web Push Notifications: Re-engage site visitors with one-click subscription to browser notifications alongside email campaigns.
• Digital Product Sales: Sell courses, ebooks, and subscriptions directly through AWeber without third-party integrations or storefronts.
• Unlimited Plan Option: Fixed $899/month pricing for unlimited subscribers removes the scaling costs that make Klaviyo expensive for large lists.
• Link Previews: Automatically expand URLs into rich preview blocks, enhancing email engagement without manual formatting.

Pricing starts at $15/month

Considerations before going with AWeber

While AWeber offers a straightforward experience, some users find it lacks the advanced automation capabilities of newer platforms. The analytics, while adequate, don’t provide the depth of insight available in more sophisticated marketing platforms.

Read more: 15 AWeber Alternatives That are Cost-Effective

11) Moosend – Decent automation features

4.7/5 (700+ reviews)

Moosend provides an affordable alternative to Klaviyo with a focus on automation and AI-enhanced features at a fraction of the cost, making it ideal for budget-conscious businesses.

Key features

• Visual Workflow Builder: Create complex automation sequences triggered by opens, clicks, purchases, or custom events without the steep learning curve of Klaviyo.
• AI-Generated Content: Automatically generate email copy, subject lines, and product descriptions to accelerate campaign creation.
• RFM-Based Customer Lifecycle Map: Visualize and target customers based on recency, frequency, and monetary value of their purchases.
• SMTP Server Access: Send transactional emails through Moosend’s infrastructure, maintaining brand consistency across all communications.
• Flexible Pricing: Scales by contact count with significant discounts (up to 40%) for annual billing, providing better value than Klaviyo.

Pricing starts at $9/month

Considerations before going with Moosend

While Moosend offers excellent value, some users report occasional platform glitches and a less polished user experience compared to more established providers.

The template library, while functional, isn’t as extensive as some competitors. Advanced users might find some specialized features missing compared to higher-priced alternatives.

Read more: 15 Best Moosend Alternatives That Offer a Robust Feature Set at Great Prices

12) Drip – Behavior-based segmentation for ecommerce

4.4/5 (400+ reviews)

Drip offers a focused alternative to Klaviyo for ecommerce businesses that prioritize deep behavioral segmentation and real-time personalization capabilities.

Key features

• Dynamic Behavioral Segments: Create segments that update in real-time based on purchase history, site behavior, and engagement patterns.
• Visual Workflow Builder: Design multi-step customer journeys with email, onsite messaging, and social retargeting in a single interface.
• Onsite Messaging: Deploy popups, slide-ins, and sticky bars that work in harmony with email campaigns to capture and convert visitors.
• Revenue Attribution Dashboard: Track exactly how much revenue each email and workflow generates for clear ROI measurement.
• Pre-Built Playbooks: Implement proven strategies for welcome series, abandoned cart recovery, and post-purchase engagement without starting from scratch.

Pricing starts at $39/month

Considerations before going with Drip

The platform offers only a single pricing tier that scales with list size, which may not be ideal for businesses seeking a lower-cost entry point. There’s no built-in SMS capability, requiring third-party integration.

Read more: 11+ Drip Alternatives with Scalable Pricing Models

13) MailerLite – User-friendly platform 

4.6/5 (1000+ reviews)

MailerLite provides a refreshingly simple alternative to Klaviyo with its clean interface and comprehensive feature set that includes website building capabilities alongside email marketing.

Key features

• Intuitive Drag-and-Drop Editor: Create emails with 70+ content blocks including countdowns, surveys, and product galleries in a cleaner interface than Klaviyo.
• Website Builder: Create complete websites with blogs, SEO controls, and custom domains – eliminating the need for separate platforms.
• Digital Product Sales: Sell ebooks, courses, and subscriptions directly through MailerLite with Stripe integration for payments.
• Multi-Trigger Automations: Combine up to three entry points per workflow for more sophisticated customer journeys.
• Generous Free Plan: Send up to 12,000 emails monthly to 1,000 subscribers without paying a cent – much more generous than Klaviyo’s free tier.

MailerLite has a free plan, but pricing starts at $10/month

Considerations before going with MailerLite

Advanced features like AI assistant, smart sending, and multi-trigger automations require upgrading to the Advanced plan. The platform also lacks a native SMS channel, relying on third-party integration.

Read next: We Compared 11 MailerLite Alternatives – Here’s the Winner

14) EmailOctopus – Streamlined email marketing with AWS integration

4.1/5 (30+ reviews)

EmailOctopus offers a cost-effective alternative to Klaviyo by leveraging Amazon SES infrastructure while maintaining an easy-to-use interface that doesn’t sacrifice essential functionality.

Key features

• AWS-Powered Sending: Benefit from Amazon’s robust email infrastructure with significantly lower costs than Klaviyo’s proprietary sending system.
• Straightforward Campaign Builder: Create professional emails with a clean, distraction-free editor designed for efficiency rather than overwhelming options.
• Time-Based Automations: Set up automated email sequences triggered by time intervals and subscriber actions without complex configuration.
• Affordable List Management: Store and segment large subscriber lists at a fraction of Klaviyo’s cost, with plans based on subscriber count rather than features.
• Developer-Friendly API: Integrate with your existing tech stack through a well-documented API that supports custom applications and workflows.

EmailOctopus has a free plan, but pricing starts at $9/month

Considerations before going with EmailOctopus

The platform offers fewer advanced segmentation options compared to advanced email marketing tools like Campaign Monitor. The automation capabilities are more basic, focusing on time-based sequences rather than complex behavioral triggers.

15) Sender – Affordable email marketing with decent automation features

4.4/5 (70+ reviews)

Sender provides a budget-friendly alternative to Klaviyo with surprisingly powerful automation capabilities and a generous free plan that makes it accessible to businesses of all sizes.

Key features

• Generous Free Plan: Send up to 15,000 emails monthly to 2,500 subscribers without paying anything – one of the most generous free tiers available.
• Behavior-Based Automation: Create sophisticated workflows triggered by subscriber actions like email opens, link clicks, and purchase behavior.
• Ecommerce Integration: Connect seamlessly with major platforms like Shopify, WooCommerce, and Magento for product recommendations and abandoned cart recovery.
• Pop-up & Form Builder: Grow your list with customizable signup forms and exit-intent popups that integrate directly with your automation sequences.
• Smart Sending: Optimize delivery times based on individual subscriber engagement patterns to improve open and click rates.

Sender has a free plan, but pricing starts at $10/month

Considerations before going with Sender

The reporting and analytics capabilities are less comprehensive than Klaviyo alternatives like Campaign Monitor. While the platform offers great ecommerce integrations, it may not provide the same depth of customer data analysis.

16) HubSpot – Good for HubSpot CRM Users

4.4/5 (12K+ reviews)

HubSpot Email Marketing provides seamless integration with HubSpot’s popular CRM, offering a unified marketing approach that Klaviyo can’t match.

Key features

• CRM Integration – Access customer data directly within the email builder for highly personalized campaigns.
• Free Starter Plan – Send up to 2,000 emails per month with the free HubSpot CRM.
• Smart Content – Display different content to different contacts based on any CRM property.
• Comprehensive Analytics – Track email performance alongside website, social, and sales data for holistic reporting.
• Marketing Automation – Build complex workflows that incorporate email, CRM, and website actions.

HubSpot has a free plan, but pricing starts at $15/month

Considerations before going with HubSpot

HubSpot’s pricing increases significantly as you add features, potentially becoming much more expensive than other alternatives. The platform’s complexity can be overwhelming for teams seeking a focused email marketing solution.

The Verdict: Which Klaviyo alternative should you choose? (Our top 3 picks)

After extensive testing and analysis of all these alternatives, here are our top recommendations:

1. Campaign Monitor: The best overall alternative to Klaviyo, offering an ideal balance of powerful features and usability. Its intuitive interface, stunning templates, and robust automation capabilities make it perfect for businesses that want professional results without the complexity or high costs of Klaviyo.
2. Omnisend: The best choice for ecommerce businesses looking for a platform specifically designed for online retail. Its ready-made workflows, product-focused features, and included SMS credits provide excellent value for online stores.
3. Brevo: The most budget-friendly option with a comprehensive feature set. Its generous free tier, unified inbox, and built-in CRM make it perfect for small businesses and startups looking to grow without breaking the bank.

Your choice ultimately depends on your specific needs, technical expertise, and budget. Consider starting with a free trial of our top picks to find the platform that best suits your business requirements.