28 minute read time

16 Omnisend Alternatives for Serious eCommerce Brands (2025)

Campaign Monitor - May 27, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then.

Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support.

We’ve thoroughly tested the top email marketing platforms that offer more flexible workflows, better integration capabilities, and clearer pricing structures to help you find a better fit for your business.

Ready? Let’s dive into the best Omnisend alternatives on the market right now.

(TL;DR) Omnisend alternatives at a glance

What’s “wrong” with Omnisend?

Omnisend is undoubtedly a powerful ecommerce email marketing platform with impressive multi-channel capabilities. Its focus on online stores with features like product reviews, abandoned cart recovery, and web push notifications makes it a solid choice for many retailers.

However, after analyzing hundreds of reviews from G2, Capterra, Trustpilot, SoftwareAdvice, and Gartner, several recurring issues kept surfacing:

• Integration Limitations: Users frequently report challenges connecting Omnisend with other platforms, particularly non-Shopify ecommerce systems, causing workflow disruptions.
• Complex Interface: The learning curve can be steep, with many users finding the platform overwhelming despite its powerful capabilities.
• Restrictive Automation: While Omnisend offers automation, users note that workflows can feel limited compared to more flexible alternatives.
• Inconsistent Support Experience: Customer service quality varies widely according to user reports, with some experiencing delayed responses for urgent issues.
• Escalating Costs: As contact lists grow, pricing can increase significantly, creating budget challenges for scaling businesses.

1) Campaign Monitor by Marigold – The #1 Omnisend alternative in the market right now

4.7/5 (1000+ reviews)

Campaign Monitor is a sophisticated yet intuitive email marketing platform that stands out for its exceptional design capabilities and deliverability rates. With a streamlined experience that doesn’t sacrifice power for simplicity, it’s ideal for marketers who want professional results without unnecessary complexity.

Campaign Monitor by Marigold vs. Omnisend: Key differences

Key features

• Drag-and-Drop Email Builder: Design professional emails quickly with an intuitive, no-code builder accessible to any user regardless of technical expertise.
• Automated Customer Journeys: Create behavior-triggered workflows to deliver timely, personalized messages based on subscriber actions and engagement patterns.
• Dynamic Content Blocks: Show different content based on subscriber data within the same email—no need to clone campaigns for different segments.
• A/B Testing Engine: Test subject lines, content blocks, or CTAs to optimize results based on real user behavior, with the ability to set goals such as increasing open rates, click-through rates, and visits to a URL.
• Real-Time Analytics – Monitor campaign performance with live dashboards showing opens, clicks, and conversions as they happen, with the non-human click filter that inspects click traffic and – if determined to be of non-human or machine origin – removes it from reporting and engagement data.

Campaign Monitor has a free plan, but pricing starts at $12 USD/month

What else can you do with Campaign Monitor?

Beyond email marketing, Campaign Monitor offers powerful audience segmentation, advanced analytics with revenue attribution, AI writer, and transactional email capabilities. Its agency-friendly features make it perfect for businesses managing multiple clients, with a unified dashboard that streamlines workflow.

2) Mailchimp – Good for small and mid-sized businesses

4.4/5 (5000+ reviews)

Mailchimp has evolved from a simple email service provider into a comprehensive marketing hub with powerful AI capabilities. The platform offers a versatile set of tools for businesses looking beyond just email marketing, with features spanning websites, landing pages, social media, and digital ads.

Key features

• AI-Powered Content Creation: Generate email copy, subject lines, and creative assets using Intuit Assist to overcome writer’s block and accelerate campaign creation.
• Marketing Automation Builder: Create customer journeys with triggers based on user behavior, with pre-built templates for common scenarios like welcome series.
• Website and Landing Page Builder: Build SEO-optimized, mobile-responsive websites with unlimited pages and bandwidth, complete with analytics and SSL certificates.
• Audience Management & CRM: Track campaign engagement, website activity, purchases, and app usage in comprehensive contact profiles with behavioral segmentation.
• Subject Line Helper: Optimize email subject lines with recommendations for word count, character length, punctuation, and emoji use based on engagement data.

Mailchimp has a free plan, but pricing starts at $13/month

Considerations before going with Mailchimp

Mailchimp’s broad feature set comes with significant limitations in its lower-tier plans. The Essentials plan restricts users to just 4 automation points, severely limiting workflow complexity. Additionally, the platform’s interface can feel cluttered and overwhelming to new users, with features scattered across different sections.

Read more: 17 Best Mailchimp Alternatives (Tried & Compared)

3) ActiveCampaign – Decent marketing automation capabilities 

4.5/5 (13,000+ reviews)

ActiveCampaign stands out with its exceptionally deep automation capabilities and integrated CRM functionality. For businesses that need sophisticated customer journeys and sales pipeline management, ActiveCampaign provides a comprehensive solution that bridges marketing and sales operations.

Key features

• AI-Powered Automation Builder: Generate entire workflows from simple prompts, with 900+ pre-built templates for abandoned carts, welcome flows, and lead scoring.
• Integrated Sales CRM: Track deals, lead stages, tasks, and engagement history in one unified platform that aligns marketing and sales efforts.
• Predictive Sending: Automatically determine the optimal time to send emails to each individual contact based on their past engagement patterns.
• Multi-Channel Orchestration: Coordinate campaigns across email, SMS, WhatsApp, and social ads from one centralized platform for consistent messaging.
• Win Probability & Lead Scoring: Score contacts based on behaviors and predict conversions to help sales teams prioritize their most promising leads.

Pricing starts at $15/month

Considerations before going with ActiveCampaign

ActiveCampaign’s full feature access requires a Pro or Enterprise tier, which may make it less accessible for smaller businesses. The interface can be overwhelming for basic users, especially those new to email marketing.

Read more: 15+ ActiveCampaign Alternatives That Offer Better Value

4) Constant Contact – User-friendly platform with event marketing tools

4.1/5 (6000+ reviews)

Constant Contact distinguishes itself with its exceptionally beginner-friendly interface and unique event management capabilities. The platform focuses on simplifying email marketing while providing additional tools for businesses that host events alongside their marketing efforts.

Key features

• Drag-and-Drop Editor: Build professional emails with ease using 100s of mobile-responsive templates organized by industry and purpose.
• Event Marketing Suite: Host events, sell tickets, take payments via Stripe or PayPal, and manage registrations all within one platform.
• AI Campaign Builder: Automatically assemble full campaigns from simple prompts, saving time and reducing the complexity of campaign creation.
• Social Media Management: Schedule and post content to Facebook, Instagram, and LinkedIn directly from the platform with advanced targeting options.
• BrandKit AI: Automatically pull brand assets including logos, fonts, and colors from your website to maintain consistent visual identity.

Pricing starts at $12/month

Considerations before going with Constant Contact

Constant Contact’s automation capabilities are severely restricted on lower tiers, with just 1 template on Lite and 3 on Standard. Segmentation is also limited, with only 1 custom segment on Lite and 10 on Standard. For businesses requiring advanced personalization and automation, Constant Contact’s simplified approach may prove too basic despite its user-friendly interface.

Read more: Constant Contact Alternatives That Offer Better Automation Tools

5) Brevo – Decent multi-channel capabilities 

4.5/5 (2000+ reviews)

Brevo (formerly Sendinblue) offers a compelling platform with its generous free plan and comprehensive feature set spanning email, SMS, chat, and CRM. The platform provides exceptional value for businesses seeking an affordable multi-channel solution without sacrificing essential functionality.

Key features

• Universal Inbox: Centralize communications from email, SMS, Facebook, Instagram, and live chat in one place for streamlined customer interactions.
• AI Content Generator: Write subject lines, headlines, and email content automatically with Aura AI to accelerate campaign creation and improve results.
• Customer Data Platform: Unify data across marketing, sales, and service with identity resolution, deduplication, and built-in dashboards for complete insights.
• Marketing Automation: Build visual workflows with drag-and-drop interface for welcome emails, abandoned cart recovery, and purchase-based triggers.
• Mobile Wallet Marketing: Create digital loyalty cards, coupons, and tickets for Apple Wallet and Google Pay with push notification capabilities.

Brevo has a free plan, but pricing starts at $9/month

Considerations before going with Brevo

The platform requires additional paid add-ons for features that competitors include standard, such as removing Brevo branding (Starter plan) and multi-user access (Business plan).

Some users report that the email editor, while functional, lacks the design sophistication and template variety of more established platforms.

Read next: We Compared 17 Brevo Alternatives – Here are the Top 3

6) Klaviyo – Good ecommerce-specific email marketing tool

4.6/5 (1000+ reviews)

Klaviyo positions itself as a data-first marketing automation platform built specifically for B2C ecommerce brands. The platform combines CRM, email, SMS, mobile app marketing, reviews, and analytics into one unified system designed to fuel revenue growth and customer retention.

Key features

• Unified Customer Data Platform: Combine all customer interactions across channels into comprehensive profiles for true 360-degree marketing insights.
• Predictive Analytics: Leverage CLV, churn risk, and next purchase date predictions to optimize targeting and personalization strategies.
• SMS Marketing: Deploy two-way SMS conversations, compliance tools, and automated SMS flows tied to customer behavior and preferences.
• Reviews Platform: Collect and display customer reviews with AI-generated response suggestions and detailed conversion reporting.
• Web Forms: Create customizable signup forms including popups, flyouts, embedded forms, and full-page experiences with targeting options.

Klaviyo has a free plan, but pricing starts at $45/month

Considerations before going with Klaviyo

Klaviyo’s platform is heavily optimized for e-commerce businesses, making it less suitable for service-based companies or B2B organizations.

Additionally, advanced features like reviews and data platform tools require add-on fees beyond the base subscription, further increasing the total cost of ownership.

Read more: We Tried 15+ Klaviyo Alternatives That Offer Scalable Pricing Plans

7) SendGrid – Developer-friendly email marketing platform

4/5 (300+ reviews)

SendGrid takes a developer-first approach by offering a robust email platform designed for technical teams and high-volume senders. The platform combines powerful APIs with visual marketing tools to provide reliable email delivery at scale for businesses with engineering resources.

Key features

• RESTful Email API: Send emails programmatically with comprehensive SDKs for Python, Java, Node, and other popular programming languages.
• Dynamic Templates: Create reusable email templates with Handlebars for advanced personalization and content management at scale.
• Deliverability Infrastructure: Achieve 99.99% uptime SLA and 1.9s median delivery speed with enterprise-grade sending capabilities.
• Email Testing Tools: Validate rendering, spam scores, and link functionality before sending to ensure optimal inbox placement.
• Detailed Event Webhooks: Track email events in real-time with granular data on opens, clicks, bounces, and other engagement metrics.

SendGrid has a free plan, but pricing starts at $19.95/month

Considerations before going with SendGrid

SendGrid’s technical orientation creates a significant barrier for non-developer users who may struggle with its API-first approach and documentation. The platform’s marketing campaign interface, while improved in recent versions, still lacks the intuitive design of more marketer-friendly alternatives.

Many key features, including automation and dedicated IPs, are only available in higher-tier plans, limiting the functionality of entry-level offerings.

Read more: 15+ SendGrid Alternatives That Don’t Require Technical Expertise

8) GetResponse – Good for marketing courses and webinars

4.3/5 (700+ reviews)

GetResponse differentiates itself by offering a broader marketing platform that extends beyond email to include webinars, online courses, and content monetization. The platform provides tools for businesses looking to combine email marketing with educational content and digital product sales.

Key features

• Webinars & Online Courses: Host live events and build multi-module courses with quizzes, certificates, and membership areas for audience education.
• AI Email Generator: Draft full emails, subject lines, and previews in seconds using OpenAI-powered prompts to accelerate content creation.
• Conversion Funnels: Create complete marketing funnels with integrated pages, forms, emails, and payment processing for streamlined sales.
• Landing Page Creator: Build responsive landing pages with AI-powered generator, 200+ templates, and SEO settings for lead generation.
• Newsletter Subscriptions: Monetize content through premium newsletter offerings with integrated payment processing and subscriber management.

Pricing starts at $19/month

Considerations before going with GetResponse

While GetResponse offers many features beyond email marketing, this can make the platform feel overwhelming for users who just need simple email capabilities. Some users report that the interface, while comprehensive, isn’t as intuitive as more focused email platforms. The webinar features, while convenient, don’t offer the same depth as dedicated webinar platforms.

Read next: We Compared 17 GetResponse Alternatives – Here’s #1

9) ConvertKit (Kit) – Creator-focused email marketing platform

4.4/5 (200+ reviews)

ConvertKit (now Kit) focuses specifically on independent creators rather than ecommerce businesses. The platform is designed for content creators, writers, podcasters, and artists who prioritize audience building and monetization through digital products and subscriptions.

Key features

• Creator Network: Grow your audience organically by appearing in other creators’ sign-up flows and accessing a directory of 3,000+ vetted creators.
• Visual Automations: Build sophisticated workflows with triggers, actions, and conditional logic using an intuitive drag-and-drop interface.
• Commerce Tools: Sell digital products, paid newsletter subscriptions, and accept one-off donations (“Tips”) with minimal transaction fees.
• Single List Management: Maintain one unified list with unlimited tags and segments without paying for duplicate subscribers across segments.
• Sponsored Content Network: Access Kit’s ad marketplace where the platform handles sales, placements, and payments for newsletter monetization.

ConvertKit has a free plan, but pricing starts at $29/month

Considerations before going with ConvertKit

Kit’s creator-first approach means it lacks many features that businesses might need for comprehensive marketing.

Additionally, the platform’s analytics are more basic compared to those offered by enterprise-focused competitors, providing fewer insights for data-driven optimization.

Read more: 12+ ConvertKit Alternatives That Offer More Business Features

10) AWeber – Good for small businesses with simpler needs

4.2/5 (600+ reviews)

AWeber provides a platform focused on AI-powered content creation and small business-friendly features. One of the longest-standing email marketing services, AWeber combines simplicity with powerful AI tools to help businesses overcome content creation challenges.

Key features

• AI Writing Assistant: Generate complete emails and newsletter drafts in your brand voice to overcome writer’s block and accelerate campaign creation.
• Landing Page Builder: Create conversion-focused pages with 100+ free templates, Unsplash integration, SEO metadata, and real-time analytics.
• Web Push Notifications: Re-engage site visitors with one-click subscription to browser notifications that complement email campaigns.
• Digital Product Sales: Sell online courses, ebooks, and digital downloads with built-in payment processing and automatic delivery.
• Paid Newsletters: Create premium subscription streams with recurring billing and exclusive content delivery for monetizing audiences.

Pricing starts at $15/month

Considerations before going with AWeber

While AWeber offers a straightforward experience, some users find it lacks the advanced automation capabilities of newer platforms. The analytics, while adequate, don’t provide the depth of insight available in more sophisticated marketing platforms.

Read more: AWeber Alternatives That Offer Better Automation Capabilities

11) MailerLite – Good for small businesses and beginners

4.6/5 (1000+ reviews)

MailerLite stands out with its exceptional simplicity and affordability, making it ideal for small businesses and beginners. The platform provides a clean, intuitive interface with surprisingly robust features at a price point accessible to businesses of all sizes.

Key features

• Website & Blog Builder: Create complete websites with blogs alongside email marketing, with unlimited hosting and traffic on paid plans.
• Digital Product Sales: Sell ebooks, courses, and paid newsletters with one-time or subscription payments via Stripe integration.
• Rich-Text & HTML Editors: Choose between simple formatting, drag-and-drop building, or direct HTML coding based on your technical comfort.
• Advanced Automation: Build multi-step funnels with 50+ triggers including form submissions, clicks, purchases, and date anniversaries.
• A/B Testing: Test subject lines, content variations, and send times with up to 3 variants to optimize campaign performance.

MailerLite has a free plan, but pricing starts at $10/month

Considerations before going with MailerLite

MailerLite’s advanced features like smart sending, multi-trigger automations, and the AI writing assistant are only available on the Advanced plan.

While MailerLite offers excellent value, power users may find its segmentation and automation capabilities less sophisticated than those of enterprise-focused alternatives.

Read more: MailerLite Alternatives That Offer Advanced Automation

12) Moosend – Decent visual tools

4.7/5 (700+ reviews)

Moosend delivers an intuitive email marketing and automation platform designed to help businesses of all sizes build, engage, and convert their audience with minimal effort. The platform combines ease of use with AI-driven content tools and enterprise-grade features at competitive prices.

Key features

• AI-Enhanced Content Tools: Generate email copy, subject lines, and product descriptions with Moosend AI to accelerate campaign creation.
• Visual Workflow Builder: Create automated sequences with triggers for opens, clicks, purchases, and custom events using a visual editor.
• Landing Pages & Forms: Build unlimited landing pages and subscription forms including pop-ups, inline, and floating bars for lead generation.
• Customer Lifecycle Map: Visualize and target customers based on RFM-based stages for more effective lifecycle marketing campaigns.
• SMTP Server: Send transactional emails via Moosend infrastructure with high deliverability rates and detailed performance tracking.

Pricing starts at $9/month

Considerations before going with Moosend

The platform’s template library, though functional, is more limited in variety and design sophistication compared to more established platforms. Some users also report occasional performance issues with the editor when creating complex campaigns.

Additionally, while Moosend provides decent automation capabilities, advanced users may find the workflow options less flexible than those offered by enterprise-focused alternatives.

Read more: Moosend Alternatives That Offer More Advanced Features

13) Drip – Good for behavior-driven ecommerce marketing

4.4/5 (400+ reviews)

Drip is a powerful email marketing automation platform built specifically for ecommerce brands that want to leverage customer behavior data for personalized marketing. With its focus on behavioral segmentation and real-time workflows, Drip helps online retailers drive conversions and repeat purchases.

Key features

• Dynamic, Behavioral Segments: Create audience segments that update in real-time based on purchase history, site behavior, and engagement patterns.
• Visual Workflow Builder: Design sophisticated automation sequences with drag-and-drop nodes for email, onsite messaging, and social retargeting steps.
• Onsite Messaging: Deploy popups, slide-ins, and sticky bars that capture leads and trigger customer journeys directly on your website.
• E-commerce Data Sync: Pull in orders, product views, and customer attributes from native integrations with Shopify, WooCommerce, and BigCommerce.
• Revenue Attribution Dashboard: Track email and workflow-driven sales with detailed analytics on campaign and automation performance.

Pricing starts at $39/month

Considerations before going with Drip

Drip’s single-tier pricing structure means there’s no option to access a limited feature set at a lower cost, which may be prohibitive for very small businesses or those just starting out.

While Drip excels at email and onsite messaging, it lacks native SMS capabilities, requiring integration with third-party services for text messaging campaigns. Additionally, some users report that the learning curve can be steep when first setting up complex behavioral automations.

Read more: Drip Alternatives With Better Multi-Channel Capabilities

14) HubSpot – Marketing platform with CRM integration

4.4/5 (12K+ reviews)

HubSpot offers a comprehensive marketing platform that extends far beyond email to include CRM, sales tools, customer service, and content management. For businesses looking to unify their entire customer journey under one system, HubSpot provides a powerful ecosystem of integrated tools.

Key features

• Unified CRM Platform: Connect marketing, sales, and service data in one central database for a complete view of every customer interaction.
• Marketing Automation: Create sophisticated workflows triggered by contact properties, website activity, email engagement, or custom events.
• Landing Page Builder: Design responsive landing pages with A/B testing capabilities, personalization tokens, and built-in analytics.
• Content Management System: Build and manage website content with drag-and-drop editing, SEO recommendations, and adaptive testing.
• Analytics & Reporting: Track campaign performance, conversion rates, and ROI with customizable dashboards and attribution reporting.

HubSpot has a free plan, but pricing starts at $15/month

Considerations before going with HubSpot

HubSpot’s pricing structure involves a significant jump from the limited Starter plan to the much more expensive Professional tier, creating a challenging middle ground for growing businesses. The platform’s all-in-one approach means you’re paying for a comprehensive ecosystem, which may not be necessary if you only need email marketing capabilities.

Read next: We Compared 15 Affordable HubSpot Alternatives – Here’s #1

15) Benchmark Email – Good for design-focused marketers

4.3/5 (100+ reviews)

Benchmark Email stands out with its emphasis on beautiful design and user-friendly interface. The platform makes creating visually stunning emails accessible to marketers of all skill levels, with a rich template library and intuitive editing tools.

Key features

• Drag & Drop Editor: Create professional emails with an easy-to-use visual editor featuring responsive design, photo editing, and video integration.
• Email Templates: Access hundreds of professionally designed, mobile-responsive templates organized by industry and campaign type.
• Automation Pro: Build customer journeys with visual mapping tools, behavior-based triggers, and engagement-driven branching logic.
• Survey & Polls: Create interactive content directly within emails to gather feedback and increase subscriber engagement.
• List Management: Maintain clean lists with built-in verification tools, engagement segmentation, and automated list hygiene features.

Benchmark Email has a free plan, but pricing starts at $15/month

Considerations before going with Benchmark Email

The platform’s automation capabilities, while visually appealing, lack some of the advanced conditional logic and branching options found in automation-focused alternatives. Some users also report limitations in the depth of reporting and analytics compared to data-driven platforms.

Read more: Benchmark Email Alternatives With Robust Automation Tools

16) Sendlane – Good for ecommerce brands

4.7/5 (60+ reviews)

Sendlane is a marketing automation platform built specifically for ecommerce businesses and digital marketers. With its focus on deep data integration, behavior-based automation, and multichannel messaging, Sendlane helps online retailers drive revenue through personalized customer experiences.

Key features

• Intelligent Workflows: Create sophisticated automation sequences triggered by customer behavior, purchase history, or engagement patterns.
• Deep Data Integration: Connect with popular ecommerce platforms to sync customer data, purchase history, and browsing behavior.
• Website Tracking: Monitor visitor behavior across your site to trigger targeted emails based on product views, cart additions, and more.
• Multichannel Messaging: Combine email, SMS, and on-site messaging in unified campaigns that reach customers through their preferred channels.
• Revenue Attribution: Track the direct impact of email and SMS campaigns on sales with detailed revenue reporting and ROI analysis.

Pricing starts at $100/month

Considerations before going with Sendlane

Sendlane’s ecommerce focus means it may not be the best choice for service businesses, content creators, or non-profits with different marketing needs.

While Sendlane offers powerful automation capabilities, some users report that the interface can be less intuitive than more design-focused alternatives, with a steeper learning curve for new users.

The Verdict: Which Omnisend alternative should you choose? (Our Top 3 Picks)

After thoroughly testing all these email marketing platforms, here are our top recommendations for businesses looking to move beyond Omnisend:

• Campaign Monitor – The platform’s superior design capabilities, intuitive interface, and reliable deliverability make it ideal for businesses that want professional results without unnecessary complexity. With transparent pricing that scales reasonably with list growth and 24/7 global support, Campaign Monitor provides an excellent foundation for email marketing success across industries.
• Klaviyo – For ecommerce businesses specifically, Klaviyo offers unmatched data integration and predictive analytics. While it comes at a higher price point, the platform’s unified customer data, sophisticated segmentation, and multi-channel capabilities deliver exceptional ROI for online retailers.
• MailerLite – MailerLite provides the best value for small businesses and startups with its combination of affordability and robust features. The clean, intuitive interface makes it accessible to beginners, while capabilities like website building, digital product sales, and automation offer room to grow.

The right choice ultimately depends on your specific needs, technical resources, and budget. Consider factors like your business type, growth trajectory, and marketing priorities when selecting your next email platform.

Whichever option you choose, moving to a solution that better aligns with your requirements will help you create more effective campaigns and drive better results from your email marketing efforts.