Chatbooks sells more photo books — and that's worth talking about.
Automated journeys and promotional campaigns help put more Chatbooks into the hands of their photo-loving community.
Chatbooks creates super affordable photo books from the photos you take on your smart phone and post to social media. Chatbooks turned to Campaign Monitor to send relevant and timely email campaigns that convert new customers and then keep them coming back for more. Read more about their email marketing story on the blog.
When someone first signs up for Chatbooks, they enter a “never created a book” segment, which triggers a 3 part new customer journey. This journey is packed with information, and inspiration, making subscribers want to order their first photo book. Customers who engage with their welcome journey buy 10% more than customers who don’t engage.Build an email like this
Chatbooks automatically sends their “Hurry, Hurry, Buy Now” campaign to all subscribers who have signed up for Chatbooks, but haven’t yet made a purchase. The campaign includes an expiring discount code, giving subscribers a sense of urgency to buy.Build an email like this