Campaign Monitor vs. ActiveCampaign
The email platform built around how your agency runs its client business.

Backed by decades of email expertise, with visibility across every client account, client billing and markup inside the platform, and onboarding that doesn’t require CRM setup, see why email-first agencies choose Campaign Monitor.

Make the switch ➔

Manage every client under your agency.

My Dashboard shows activity across all your clients in one place, so you can manage your entire client list without logging into accounts one at a time.

Your margin, built into the platform.

Bill clients directly, set your own markup, and track earnings in the dashboard, so the commercial side of your agency lives inside Campaign Monitor.

Faster to launch for email-first agencies.

Get a client’s email program live quickly, without building out lead scoring, pipelines, or complex automations first, so you spend time on campaigns instead of configuration.

Join thousands of businesses around the world who trust Campaign Monitor.

Where we help	How Campaign Monitor stacks up
Portfolio performance visibility	Both platforms give agencies an account overview, but Campaign Monitor builds around marketing performance data from across your whole portfolio, with My Dashboard, an account-spanning activity page, and up to 15 months of client-level insights. ActiveCampaign’s Partner Portal is oriented more toward account administration and billing status.
Agency billing	ActiveCampaign agencies buy accounts at a discount and handle client billing themselves, while Campaign Monitor lets you bill clients directly, set your own markup, and track earnings in the dashboard, so the commercial infrastructure lives inside the product.
Onboarding	For agencies whose primary service is email, Campaign Monitor gets clients live without needing CRM configuration, lead scoring, or pipeline setup, which makes onboarding faster and ongoing management more straightforward.
Simplified client management	Campaign Monitor provides a dashboard you can customize based on how your team works, allowing you to view and share crucial client information quickly.
White labeling	Both platforms support white labeling. With Campaign Monitor, white labeling comes as part of a package that also includes portfolio visibility, client billing, and markup.
Automation	Both platforms support behavior-based triggers and conditional journey paths, and Campaign Monitor keeps journey building straightforward for the recurring client programs agencies run.

Note: The features, pricing, and details mentioned for each product are as of August 2026—details subject to change.

See what our customers love about partnering with Campaign Monitor

★★★★

Campaign Monitor has an excellent agency plan that lets you run campaigns on clients’ behalf while keeping the billing and branding under your control.

★★★★★

As an agency, we utilize the template language they provide to build very custom templates for our clients who want to run their own email marketing on our agency account but need an easy-to-use custom template. The API and transactional smart email feature offer us very advanced email marketing features you can’t find anywhere else.

★★★★★

Campaign Monitor is one of the tools we offer to our clients for sending highly-customized and personalized emails that are trackable and provide them with the reporting insights they need to make important marketing decisions. This benefits our agency by making us look like experts and garnering more email business.

Find out why agencies choose Campaign Monitor.

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