Turn intent signals into precise audience targeting to drive stronger engagement.

Segment Mapper is an AI-powered segmentation tool within Campaign Monitor that helps marketers build targeted audience segments using plain-language prompts. You describe the segment you want to reach, and the tool generates data-driven suggestions based on best practices that you can review and apply directly to your campaigns.

This tool sits within your lists and subscribers section and can also be surfaced as a suggested tactic through Marketing Monitor. The process moves from idea to applied segment in just a few clicks, making it accessible to marketers at any level of experience. Segment Mapper uses your existing audience data to generate suggestions, so the segments it produces are grounded in the real characteristics of your subscriber base rather than generic assumptions.

Segment Mapper helps improve audience targeting by speeding up and refining segment creation. Instead of manually combining multiple rules, you can simply describe the audience you want to target. The tool then identifies the right subscribers for you. You can easily create groups based on complex behaviors and attributes, such as subscribers who are highly engaged but haven’t purchased yet.

With more accurate segments, you can send more relevant content to each group. This tactic leads to stronger campaign performance. Each subscriber receives a message that’s more likely to resonate with their specific interests and history with your brand.

Segment Mapper is available on the Essentials, Premier, and Enterprise plans. The Essentials plan includes unlimited email sends and full access to AI-powered email features. Premier builds on that with advanced support, advanced pre-built engagement segments, Send Time Optimization, and additional team management tools. Enterprise offers custom pricing tailored to your volume and goals, with dedicated account management and multi-brand and multi-team account management.

The Campaign Monitor pricing page is the most reliable place to confirm current availability and find the right fit for your needs.

You should use Segment Mapper because it brings AI-powered precision, speed, clarity, and advanced data intelligence to the segment building process. Building complex segments manually can be time-consuming and may require a deep understanding of data logic. Segment Mapper simplifies this work. You can create sophisticated segments in minutes by describing your audience in plain language.

The tool can also identify valuable audience groups based on best practices, helping you uncover opportunities you might have missed. You can spend less time managing data and more time creating effective, personalized campaigns for your high-value segments.

Segment Mapper helps you determine which message variation is most effective for each segment through A/B testing. You can test different subject lines, variations of copy and CTAs, and cross-compare offers to see what resonates most with each audience.

Setting up a test involves creating a variation, selecting the size of your test group and setting the duration before sending. You can define your primary goal up front, choosing between increasing open rate, click rate, or visits to a specific URL, so your results are measured against what matters most for that campaign. The more precisely defined your segments are, the more actionable your test results become, making Segment Mapper a useful part of building a reliable A/B testing strategy.

You do not need technical experience to use Segment Mapper. The tool was built with simplicity in mind, empowering all marketers to confidently create complex segments. The interface lets you describe the audience you want in your own words, eliminating the need for complex data logic or manual rules. Simply type a description of your target group, and it handles the segment creation for you.

This intuitive, prompt-based approach lets you get started quickly and build highly accurate audience segments in just a few minutes, regardless of your technical background.