Campaign Monitor vs. Mailchimp
The email platform built to run your client portfolio from one place.

Shaped by years of email marketing experience, with client accounts managed under your agency, white labeling, client billing with your own markup, and a native view across the whole portfolio, see why email-first agencies choose Campaign Monitor.

Make the switch ➔

Manage every client under your agency.

Client accounts live under your agency, so you administer billing, permissions, and access from a single environment rather than switching between separately owned accounts.

Put your own brand in front.

White-label your client-facing platform so clients see your agency and branding, not the software behind it.

Your billing, your margin.

Bill clients directly through the platform and set your own margin, rather than earning a referral commission on accounts your clients own.

Join thousands of businesses around the world who trust Campaign Monitor.

Where we help	How Campaign Monitor stacks up
Multi-client account structure	Mailchimp lets agencies manage multiple clients, but each client owns a separate account the agency requests access to. With Campaign Monitor, client accounts live under your agency, so billing, permissions, and access run through one environment.
Portfolio-level visibility	Campaign Monitor gives you a native view across every client through My Dashboard, an account-spanning activity page, and up to 15 months of client-level insights.
White labeling	White labeling is supported natively in Campaign Monitor, so clients see your agency rather than the software behind it.
Client billing and margin	Campaign Monitor lets you bill clients directly and set your own margin, with earnings tracked in the dashboard, while Mailchimp’s agency model is commission-based, earning a percentage on customers you refer or manage.
Priority clients and shared dashboards	Star up to 30 priority clients for quick access, share dashboard views with your admin or executive team, and open a summary of each client’s recent performance in a click.
Brand recognition	Many clients already know and ask for Mailchimp, which can lower the learning curve on the client’s end. Campaign Monitor is less of a household name with some client audiences.
Client account ownership	Because Mailchimp clients own their accounts, it can be easier for a client to change agencies or take an account back, whereas Campaign Monitor’s central structure is built for agencies managing accounts on the client’s behalf.

Note: The features, pricing, and details mentioned for each product are as of August 2026—details subject to change.

See what our customers love about partnering with Campaign Monitor

★★★★

Campaign Monitor has an excellent agency plan that lets you run campaigns on clients’ behalf while keeping the billing and branding under your control.

★★★★★

As an agency, we utilize the template language they provide to build very custom templates for our clients who want to run their own email marketing on our agency account but need an easy-to-use custom template. The API and transactional smart email feature offer us very advanced email marketing features you can’t find anywhere else.

★★★★★

Campaign Monitor is one of the tools we offer to our clients for sending highly-customized and personalized emails that are trackable and provide them with the reporting insights they need to make important marketing decisions. This benefits our agency by making us look like experts and garnering more email business.

Find out why agencies choose Campaign Monitor.

Try Campaign Monitor for free ➔

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