This is it. This will be the foundation to creating every email moving forward. You may want to bookmark this page, as it will have some long-lasting knowledge that you can apply to each campaign you design in your career.
Each facet of your email composition will contribute to the success of your campaign. Putting a little extra thought into each one won’t take that much time and, when you’ve put them all together, you’ll see results greater than the sum of your email’s parts.
Did you know 35% of subscribers will open your email because of the subject line? A good subject line entices the reader to open and keep reading.
More information on subject lines here.
Preheader text is the short text that immediately follows the subject line. Think of it as an extension of your subject line: extra room to catch your subscriber’s attention and convince them to keep reading. A lot of email marketing platforms give you the ability to edit this directly.
A lot of people look to the sender name when deciding whether or not an email is spammy or malicious. So be clear that an email is being sent from your brand.
Your email’s call to action needs to be powerful. For most campaigns, getting your subscribers to follow through will be a key part of how you gauge your success—whether you want them to start shopping, return to their cart, reserve their spot at an event, or keep reading.
Learn more about creating strong CTAs that get clicked.
In today’s visual world, images are a key part of your small business’ branding. Just look at how well visual platforms perform—think YouTube and Instagram, for example—and you’ll realize that your branding matters to consumers.
Most people scan emails, while commuting or standing in line for their morning coffee. So you’ll want to ensure your copy can be easily digested at a glance, keeping the most important information front and center. Even if you have an email that requires more text such as an email course (hypothetically speaking, of course), you’ll want to include plenty of headers and paragraph breaks to ensure your copy stays organized and clear.
Keep reading to discover how to write copy that converts.
What were the biggest hurdles you faced when you created your emails and how did you overcome them? Join the conversation and help other small businesses with their struggles.
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Keep that personal touch with your customers as your business grows. That’s the power of unforgettable email marketing.