A lot of small businesses tell us they’d love to automate, and know they should be segmenting, but they aren’t sure how to actually do either of those. The great news is, automation and segmentation are actually pretty simple to incorporate into your email marketing program.
So sit back and bookmark this page because we’re about to give you the rundown on how you can automate and segment like a multi-million-dollar corporation.
Because every small business wants to do more, send targeted emails, and reap fantastic results all while saving time and money.
You probably know you can segment by age, location, and gender, but if you want to really deliver 1:1 personalization that will drive the results email is known for, you need to think beyond those characteristics to create smarter segments.
Consider segmenting by:
Read the guide to learn even more about segmentation.
If you’ve broken out in a cold sweat thinking about combing through your data to find this information, don’t! Your CRM and your ESP should be able to tell you this kind of information without much work.
And for the things software can’t tell you, you can always ask. Allow subscribers to self-segment in the preference center by industry and interests so you can deliver personalized and specific messages to everyone on your list.
Most of your subscribers will be glad to give you information if it means receiving better, more specific emails.
Automation is a real game changer. You only have to create an automated email series once. After that, your subscribers will automatically trigger emails in the series when they perform a certain behavior or hit a certain milestone.
You get to provide individual attention to your subscribers without actually sending individual emails.
Emails you should be automating to increase retention and keep your subscribers engaged:
Get the guide to learn the marketing automation essentials.
Set up an automated series—whether it’s your first welcome series or something else—and let us know what you learned in the process
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Keep that personal touch with your customers as your business grows. That’s the power of unforgettable email marketing.