Engage your audience at scale.

Improve open and click rates, reduce unsubscribes, and drive customer loyalty using the power of personalization through segmentation.

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Put your data and insights to work.

Create custom data fields like location, interests, or gender to make your campaigns more relevant—plus, connect with APIs to enhance your data across platforms.

Get to know your audience individually.

Identify areas of interest, then craft content that speaks to each audience member on a personal level—driving better engagement and brand loyalty over time.

Send exactly the right email to the right recipients.

Engage and convert each of your subscribers with segmentation—get all the tools and guidance you’ll need to captivate your audience with confidence.

Enhance your audience’s engagement and maximize ROI.

AI Segment Mapper New

Turn intent signals into precise audience targeting. Just describe the subscribers you want to reach and we’ll map it for you. Or, check out ideas for segment ideas you can apply with a click.*

Prebuilt automated journeys

Send personalized, timely emails that guide each customer’s journey. We’ve built the most popular options for you—all you need to do is review, refine and turn them on.

A/B testing

Determine which variation of your message is the most compelling for each of your segments. Test different subject lines, variations of copy and CTAs, and cross-compare offers.

Engagement segments

Focus on only your most active segments to engage while separately reconnecting with inactive contacts through targeted campaigns to improve deliverability and results.*