Get real-time performance insights measured against industry benchmarks and suggested tactics designed to boost your email marketing performance, plus recent results so you can take action immediately.
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Compare your performance against various industries across average open rate, click-through rate, bounce rate, and unsubscribe rate to pinpoint key areas of focus.
Choose a goal and get a set of proven tactics designed to help you reach it. See which tactics you’ve completed and how they’ve performed, plus remaining tactics you can still use to reach your highest potential.
Review recent results, tactic by tactic, so you can iterate immediately to improve your score and learn which actions produce the best outcomes.
Improve your campaigns with best practice benchmarks and personalized suggestions.
Campaign Score is a campaign-level performance indicator that tells you what’s working (and what’s not)—along with simple, personalized recommendations on how to improve.
See clear reports to make smarter decisions and get better results, comparing your campaign against industry standards with real-time data distilled into a weighted score.
Along with your weighted score, Campaign Score offers relevant, expert-produced guidance to help you refine your strategy and continuously improve with every send.
We are more than just an email marketing platform—we’re your marketing partner. Campaign Score guides your email marketing to its potential using all of the tools available to you.
America’s Car-Mart’s marketing team had limited prior marketing experience and needed an easy yet robust solution. With Campaign Monitor, anyone on the team can effortlessly send transactional reminders, promotional offers, and more, driving engagement and leads while streamlining communication at both local and national levels.
Read their storyYou've seen what Marketing Monitor can do—now let's answer the questions that matter most. These FAQs will help you understand how this powerful tool identifies your biggest opportunities, recommends proven tactics, and turns insights into tangible results. Whether you're looking to boost open rates, increase engagement, or refine your overall strategy, Marketing Monitor gives you the intelligence you need to make smarter decisions.
Marketing Monitor is Campaign Monitor’s built-in email marketing performance engine. It’s a proprietary tool that tells you what those metrics mean and what to do next, moving beyond simple data display to actionable intelligence. Instead of staring at numbers, wondering where to start, you get real-time insights and industry benchmarks that take the guesswork out of optimization.
Marketing Monitor is the difference between seeing data and understanding how to use it to drive better results with every campaign you send.
It effectively solves the data overload problem. Marketing Monitor compares your campaign performance against industry-specific benchmarks for open rates, click-through rates, and other key metrics. When something’s underperforming—like below-average open rates—it flags it visually so you can spot the issue immediately. Then, apply the included, recommended tactics to help you achieve your goal, demystifying what to do next.
This way, you’re not wasting time on low-impact tweaks. You’re focusing your energy on the single biggest opportunity for improvement, backed by data that shows exactly where you’re falling short, why it matters, and what to do next.
Yes. Marketing Monitor lets you set specific goals like “improve open rates” or “increase clicks.” Once you choose a goal, the tool generates a personalized list of proven tactics designed to get you there. It also shows which tactics you’ve already used and how they performed, so you can continuously refine your strategy based on what’s actually working.
Campaign Score is a key performance indicator that simplifies complex data into a single, understandable number. It’s a weighted campaign-level score that instantly shows what’s working and what isn’t—an actionable diagnostic tool that goes beyond a simple grade. The score tells you where to look, and the personalized recommendations tell you what to do. Together, they create a clear path from insight to action without requiring you to decode spreadsheets or guess at next steps.
These recommendations are tailored specifically to your Campaign Score, industry benchmarks and past activity. If your open rates are struggling, Marketing Monitor might suggest A/B testing subject lines or using the AI Email Booster to craft more compelling copy. If clicks are low, it could recommend strengthening your call to action or adjusting your layout. It closes the loop between insight and action. You see a problem, get a solution, and measure the impact with your next send.
Whether you’re new to email marketing or looking to brush up on the basics, here are some useful resources to help you to succeed.
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