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Your First Referral Marketing Campaign: Everything You Need to Know

Those new to the field of marketing might not be familiar with the process, but…

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Why Black People Are Top Consumers But Lack Wealth

How can we as marketers better support one of our largest consumer populations?

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A Publishers’ Blueprint for Curating Content Subscribers Will Read

2021 has been a strange year. But one effect of the COVID-19 pandemic has been…

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How to Get People in the Habit of Reading Your Emails

Are there certain marketing emails from companies that you always open, yet others that you…

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Design An Optimized Landing Page Using Mental Triggers

The goal of a landing page is to get visitors to take an action, whether…

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How Employers Abuse Minorities in White Spaces

White spaces can lead to burnout, resentment, or worse for minorities.

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Why Diversity, Inclusion, and Equity is a Key Differentiator in Your Marketing Strategy

54% of consumers don’t feel culturally represented in online advertising.

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7 Benefits of Opt-In Email Marketing

Intrusive marketing turns off consumers. Instead, focus on permission-based marketing

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Create Killer Email Marketing for Your Clients With Custom Newsletters

Branded templates are just one reason Campaign Monitor makes email marketing simple.

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How to Save Time and Drive Revenue with the Highest-Rated Salesforce Integration for Email

When you bring together a legendary ESP and CRM, magical things can happen.

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Appropriation vs. Appreciation

When should brands participate and when should they stay silent?

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