6 minute read time

In a downturn, owned marketing channels win: Why your business should bet on email

Why owned marketing channels matter during an economic downturn Economic downturns have a way of…

4 minute read time

Migrating your Audiences from Mailchimp to Campaign Monitor

Learn about migrating your audiences from Mailchimp to Campaign Monitor.

5 minute read time

Make email your highest-performing channel with an email segmentation strategy

Most businesses have an email list, but many lack an overarching email strategy. Email list…

5 minute read time

How to Streamline Segmentation for a One-Person Marketing Team

In this post, we’ll cover the basics of how you can segment email contacts into…

2 minute read time

The Black Friday + Cyber Monday Survival Guide

Download Your Playbook for a Multi-Million Dollar Weekend Proven strategies from 9 industry-leading platforms responsible…

5 minute read time

The Deliverability Download Edition #1: Post-peak pulse check

Welcome to the first edition of The Deliverability Download, where each month, our team of…

7 minute read time

How to Advocate For the Value of Email Marketing

Answers to four common questions you’ll get about email marketing value, plus stats to prove…

Images Not Displayed?!

Hard truth: Email clients don’t always render image content when a user first loads your…

2 minute read time

Psychology of Email Credibility

When compared to other advertising media, email holds unique advantages, enabling deeper levels of user…

7 minute read time

8 Types of Email Content to Send Your Audience

No more stale emails. Here are 8 types of email content to refresh your strategy….

5 minute read time

5 Tips to Overcome Email Send Anxiety

Email sending anxiety is all too common, and it may seem difficult to overcome. Check…

4 minute read time

6 Essential Tips for Crafting Compelling Subject Lines

It’s true — marketers don’t think about email open rates as much as they used…

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