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Newsletters You Should Know: Celebrating Bon Appétit

A good newsletter is hard to beat when it comes to driving traffic to your…

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How to Create Corporate Emails Employees Want to Read

Compelling corporate emails stand at the intersection of marketing and communications best practices. Check out…

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The Email Minute 13: Preheader Text – The What, Why, and How to Use It

In this episode of The Email Minute, Shane explains preheader text.

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How to Leverage Email Marketing in Your Fundraising Strategy

Email marketing is still the most valuable tool at your disposal. Smarter email strategies can…

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The Top Email Marketing Conferences in 2019

Email marketing conferences are a great way to keep abreast of advancements in the email…

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Copywriting Vs. SEO Writing: What’s the Difference?

Copywriting and SEO writing are 2 components that help make for a successful marketing campaign….

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How to Use Last Year’s Data to Win This Year’s Email Marketing Campaign

Last year’s email marketing data is key to this year’s campaign. Find out what to…

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10 Essential Elements of an Effective Welcome Email

We break down 10 elements every effective welcome email should have in this action-packed post.

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24 of the Best Call-to-Action Examples You Can Click On

A CTA has the ability to make or break your campaign. For inspiration on what…

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Creating Your Own Images: Canva vs. Picmonkey vs. Other Options

Images provide your customers with a unique view into your brand’s tone, values, and holistic…

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The Best Types of Email for Every Type of Subscriber

Your emails need to target all your subscribers, regardless of what point in their customer…

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