4 Measures to Increase Average Order Value to Implement on Your Shopify Store
Average Order Value (AOV) is the average amount spent by your customers on each online purchase. Increasing your ecommerce store’s AOV increases your company’s profitability.
There are several different ways to increase your AOV, including:
Providing product recommendations
Up- or cross-selling complementary products
Setting order minimums for a discount
Setting up a customer loyalty program
Selling product bundles/packages
Read on to discover how you can implement these measures step by step in your Shopify store.
1. Product recommendations and up-selling with AI Personalization and Upsell
As so many things nowadays do, it all comes down to apps, and the AI Personalization and Upsell for Shopify stores promises to:
Boost sales via related products, upsells, popular discounted products, and recently viewed products
Sell more products by increasing basket size with personalized product recommendations, and up- and cross-sales
Increase customer loyalty by displaying recommended products via newsletters and emails
Users love the way the app automatically populates recommendation and related product widgets, the excellent support and communication from the team, as well as the provided analytics.
AI Personalization and Upsell offers a 14-day trial, after which the following prices kick in:
The app also integrates with shopsystems Magento, PrestaShop, OpenCart, and WooCommerce.
2. Discounts for order minimum with Volume & Tiered Discounts
This app called Volume & Tiered Discounts offers smart quantity breaks and discounted pricing rules for products. This allows you to:
Add urgency to your messages to entice customers to buy faster
Offer percentage-based volume and quantity discounts
Offer price-based volume and quantity discounts
Create dynamic discounts for future products
Add unlimited discount levels
Users love the team’s great service and quick problem solving, the app’s general ease of use, and the value it brings by increasing stores’ AOV—in some cases, even doubling it.
Volume & Tiered Discounts also offers a 14-day trial, followed by the following pricing plans:
3. Customer loyalty program with Smile: Rewards & Loyalty
With a whopping 4.8 out of 5 stars, Smile: Rewards & Loyalty is a fan favorite with Shopify-store owners when it comes to loyalty program apps. And we totally understand why. Smile offers three programs that make customer loyalty program management simple and intuitive:
Loyalty points program
Referral program
VIP program
These programs are the tools you need to create a compelling rewards experience that drives repeat purchases and sustainable growth for your brand. With points, VIP, and referrals, you give customers a way to join, engage with, and share your brand community.
Smile: Rewards & Loyalty also integrates with Shopify POS, ReCharge, Okendo, and Priv, and offers the following pricing models:
4. Sell product bundles with Upsell Bundles – Product Bundle
Offering product bundles is a great way to increase your AOV, and Upsell Bundles is another fan favorite that offers:
Unlimited bundles
Discount by percentage, fixed amount, or set price.
Highly customizable
Apply additional discounts to bundled orders
Examples for bundles include:
“Save 20% when you bundle a pair of awesome sneakers and 2 pairs of cl kicks”
“Get $5 off when you bundle gnarly shoes with hip shoes”
“Logged in customers tagged wholesale will only see a bundle of 10 pairs of insane shoes and 5 pairs of nice shoes for $100 off”
Users especially love the intuitive and easy setup (no coding skills necessary), outstanding support, as well as the high customizability. Start with a 7-day free trial before paying the following:
Now, you could buy all of these apps separately and surely increase your AOV considerably, but why not let CM Commerce help? Supercharge your marketing with CM Commerce to increase your Average Order Value, including:
Upsell modules in your email receipts
Cross-selling with personalized follow-up emails
Re-engaging cart abandoners and generally recovering sales with pre-made, conversion-driven campaigns
Collecting feedback and reviews
Sending beautifully crafted (drip) emails with our new and improved email builder
Including discount coupons and rewards
Register for your free trial here and start increasing your AOV today.
