Glossary

Mass Email Marketing

Mass email marketing is the practice of creating a single message for a large group of subscribers. This is not a common best practice in the world of modern email marketing. Today, most marketers prefer to send more personalized emails that cater to the interests of different segments within their lists of subscribers, as tailoring to the individual is proven to be more effective than bulk email. Marketers are accomplishing this at scale by using the simplicity and scale of marketing automation.

Mass email marketing is the practice of creating a single message for a large group of subscribers. This is not a common best practice in the world of modern email marketing. Today, most marketers prefer to send more personalized emails that cater to the interests of different segments within their lists of subscribers, as tailoring to the individual is proven to be more effective than bulk email. Marketers are accomplishing this at scale by using the simplicity and scale of marketing automation.

Example

Mass email marketing (also known as bulk email) means creating one message for a list of subscribers, whether it be 10 or 10,000, regardless of consideration for the interests of that diverse group.

Previous glossary term
Marketing Automation
Next glossary term
Multivariate Testing
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Request a demo