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Email Newsletters

Email newsletters are a type of email that informs your audience of the latest news, tips, or updates about your product or company. They are often used for a variety of purposes and they come in many different forms. Some are weekly digests of content, some are quarterly organization updates, and others promote new products, but there’s no end to what you can include in a newsletter

When deciding what to include in your newsletter, think about the goals you’re trying to hit. Including a blog round-up will establish your brand as a thought leader in your field and will keep your readers engaged. It also provides a great incentive for subscribers to forward your email to their like-minded contacts, a cost-effective way for you to increase your reach. Similarly, including links to your social accounts provides multiple ways for your subscribers to get to know your brand’s mission. You can also share industry news your subscribers will find interesting and use your newsletter as an opportunity to become a trusted resource. 

Newsletters can also be used to keep subscribers up to date with your company but remember that your subscribers join your list for content that adds immediate value to their life. So whatever company updates you decide to include should have an impact on your subscribers. The point of email newsletters are to keep subscribers connected, engaged, and informed about what’s new with your business or industry.

Example

UNICEF uses email newsletters to stay top-of-mind with donors and to update their supporters about the organization’s most urgent needs.

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