Email marketing terms

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Soft Bounce

Soft bounce is a type of bounced email that is due to a less permanent delivery issue, like a file that’s too big or a full recipient inbox. Often times, delivery for soft bounces will be re-attempted by the ESP again over the course of a few days. If you have soft bounces, the best bet is to contact your ESP so they can investigate the issue further.


The email recipient was on vacation, and their inbox was full, so the email was a soft bounce.

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Bounced EmailHard Bounce
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