Glossary

Email marketing terms

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Subject Line

A subject line should be engaging and as personalized to the subscriber as possible so it is opened and read in a timely manner. Every email that is deployed needs to have a subject line that briefly identifies the topic of the email. When writing a subject line, it is important to keep the email’s goals and overall audience in mind. Take a look at this guide to come up with a winning subject line.

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Transactional Email
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