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One of the frustrations we hear from email marketers is how challenging it can be to organize campaigns in such a way that entire teams can quickly find and work with specific emails. Whether you send a monthly newsletter or have multiple campaigns you send to unique segments each week, finding a specific email quickly can be difficult. You don’t have hours to search for past campaign examples, top performers, or seasonal sends.
That’s why we’re introducing tags, a new feature that’ll keep your email campaigns organized. You’ll be able to add multiple tags to an email campaign, categorizing them into groups such as campaign type, audience segment, or whatever criteria you need.
With tags, you’ll be able to create a bespoke organization system, empowering your team to collaborate more efficiently by saving time when you filter and search for drafted and sent campaigns. As your team and your strategy evolve, you can create and remove tags as needed.
Campaign Monitor’s new tagging feature allows us to group and categorize emails efficiently—whether by brand, niche, or email purpose. This helps us not only to better view our strategic goals against core metrics, but also look for new opportunities with greater ease.
Alex Dalland (Digital Producer), Universal Media Co
Here’s a quick video to show you the why, what, and how of Campaign Tags.
We chose tags in order to increase collaboration and decrease limitations. With folders, campaigns and emails can only be filed under one label. Tags allow you to add multiple categories to a single campaign, making it a useful collaboration tool for large teams.
For instance, you can tag a campaign by email type, as well as audience segment. You can also create tags around department or team members, empowering every team to operate quickly and efficiently without disrupting the workflow of any other team.
Tags also allow you to compare the results of a group of sent campaigns. For example, if you want to compare the results of the past 6 monthly newsletters, you can filter your sent campaigns by the send date and the tag “newsletters” and click Compare.
To get started, follow these steps:
The potential for tags is limitless. As you use tags, you can continue to refine your process until you find the perfect strategy for your team. We recommend reviewing and updating the tags of your more recent campaigns on a regular basis. This is a great way to ensure your organization system is up to date.
Here are some examples of different tag categories to get you started:
According to one customer, “This will be really useful for our post-campaign analysis, by being able to easily find each category of email.”
Tags will allow us to find themes of strategic significance, as well as potential groupings we’ve never even thought of previously.
How your team uses tags is totally up to you. This system can create a unique system and evolve as your team does. They’ll keep you organized so you can spend less time searching for emails and more time doing what you love.
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