Content marketing is a unique promotional strategy that focuses on issuing blogs and other posts aimed at informing customers.
That means content marketing is not the same as advertising directly to the customer. Instead, this kind of marketing is meant to educate customers in topics they’re interested in.
These topics should always relate in some way to your brand. Keep in mind that content marketing represents a more natural approach to gaining the attention of customers.
Today, it’s more important than ever to take this kind of approach to marketing and engaging with customers. Consumers want more transparency and integrity in marketing and reflect this in their purchases.
In this way, as a more natural approach, content marketing is quite different from other strategies, like outbound marketing.
Outbound marketing is much more aggressive, as it pushes the product directly. As such, outbound marketing takes no time to prime the customer for a sale, let alone a long-term conversion to your brand.
What is inbound marketing?
Inbound marketing, like content marketing, is also focused on more organic approaches to earning a customer’s attention.
As such, inbound marketing uses unpaid platforms like email and social media, in particular. In inbound marketing, the goal is to post genuinely useful information that’s of interest to potential customers.
Drawing in customers in this way may seem like a more gradual approach. However, the potential benefits are well worth the wait.
Content marketing—is it the same as inbound marketing?
Content marketing, aside from a few minor distinctions, is not all that different from inbound marketing.
When it comes down to it, it’s mostly industry jargon that separates content marketing from inbound marketing.
Content marketing is more subtle and aims at earning a customer’s interest and long-term loyalty. That’s what distinguishes these two approaches from other, more aggressive marketing strategies.
How to take advantage of content and inbound marketing
The beauty of inbound and content marketing is that your customers will come to you.
Not only do customers prefer it, but inbound marketing also costs substantially less than outbound.
Inbound marketing costs 62% less than alternatives like outbound marketing.
You can make use of inbound and content marketing with targeted and informative posts. Use content like this to reach your customers and grow more long-term conversions to your brand.
How to measure the success of both content and inbound marketing
These marketing strategies can significantly increase the number of long-term loyal customers. These customers will be genuinely interested in your brand for as long as you stay true to their values.
The difficulty is in measuring the number of long-term customers that are gained from inbound and content marketing.
One of the best ways to measure the success of these forms of marketing is to monitor the overall customer engagement.
If you notice an uptick in organic engagement, you’ll know that your marketing efforts are paying off.
Does it really matter?
Using either content and inbound marketing is essential to competing effectively in today’s global market.
These customers can be appeased through insightful use of content and inbound marketing.
When you use the best concepts of content marketing, you can engage customers with high-quality content.
Now that you know how similar content and inbound marketing are, you can start benefiting from this knowledge with Campaign Monitor at your side to guide you through it all.
The benefits of both content and inbound marketing are vast. It’s in tune with the ongoing trend of customers valuing integrity and transparency. By catering to these values, your brand will stand out in the minds of customers.
Take advantage of content and inbound marketing today with Campaign Monitor.