It’s been more than two decades since email first became a prominent method of communication. Yet, even to this day, it is still growing and evolving.
The digital age has brought multiple fantastic and efficient tools to the hands of marketers. These include social media, SEO, and web design. Given that marketing specialists have so many tools to use, is email marketing still a top priority?
Is email marketing still effective?
Most marketers know that their tools and methods have a certain lifespan. After a while, technology and audience behaviors simply make some things obsolete.
Is email still effective? To answer this question, we’ll first need to discuss exactly what it means for a marketing tool to be effective.
What is email marketing?
Email marketing can take many forms. For some people, it’s a way to greet, thank, and have general interactions with their subscriber base. For others, it’s the best way to make sure people find out about big deals and special events.
However, seasoned email marketers know email marketing can take any of these forms. Its main benefit is its versatility, combined with the fact email is used by so many people.
How do you measure the effectiveness of email marketing?
By 2021, around 320 billion emails will be sent every day. That’s a lot of potential; but just because these emails are sent doesn’t necessarily mean they will be effective. To determine whether or not they are effective, we need to define the goal.
For any marketer, their tools are a means to bring traffic, leads, and, ultimately, sales. The goal is ROI. Not only does email marketing provide returns, but it provides greater returns than the other common digital strategies and tools used today.
Despite some concerns that email is falling out of favor, the stats show the opposite. Email marketing is still effective, and remains one of the most financially lucrative tools a marketer can use.
Does it really matter?
Email is a tool that’s effective and incredibly easy to use, and this isn’t just because of its many capabilities. With so many people using email, leaving it out of your marketing mix is missing out on a big opportunity. Even as a supplementary tool or used as a backup, it is capable of providing big returns.
Email marketing still matters because it is one of the quickest and most reliable ways to keep in touch with subscribers. Whether you’re thanking them, trying to upsell to them, or just saying hello, email is one of the best options out there.
We know that email is still popular. Tons of people use it, for both personal and professional purposes.
Email isn’t just important because of the volume of users. It’s also extremely cost-efficient, making it a great solution for marketers who must chase returns above all.
- Email marketing will have more users in the coming years.
- Email marketing generates more ROI than other popular tools.
- Email marketing is useful even as a supplementary tool.
Today you’ve learned that email marketing is still effective, and it is poised to become more effective in the future. As it continues to grow and evolve, implementing it becomes more lucrative. Learn how recent privacy laws actually saved email marketing rather than stopping it.