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It’s been more than two decades since email first became a prominent method of communication. Yet, even to this day, it is still growing and evolving.

The digital age has brought multiple fantastic and efficient tools to the hands of marketers. These include social media, SEO, and web design. Given that marketing specialists have so many tools to use, is email marketing still a top priority?

Is email marketing still effective?

Most marketers know that their tools and methods have a certain lifespan. After a while, technology and audience behaviors simply make some things obsolete.

Is email still effective? To answer this question, we’ll first need to discuss exactly what it means for a marketing tool to be effective.

What is email marketing?

Email marketing can take many forms. For some people, it’s a way to greet, thank, and have general interactions with their subscriber base. For others, it’s the best way to make sure people find out about big deals and special events.

However, seasoned email marketers know email marketing can take any of these forms. Its main benefit is its versatility, combined with the fact email is used by so many people.

estimated emails sent daily to be increased more than 10 billion a year

Source: Statista

How do you measure the effectiveness of email marketing?

By 2021, around 320 billion emails will be sent every day. That’s a lot of potential; but just because these emails are sent doesn’t necessarily mean they will be effective. To determine whether or not they are effective, we need to define the goal.

For any marketer, their tools are a means to bring traffic, leads, and, ultimately, sales. The goal is ROI. Not only does email marketing provide returns, but it provides greater returns than the other common digital strategies and tools used today.

59% of marketers call email their top ROI-generating tool.

Despite some concerns that email is falling out of favor, the stats show the opposite. Email marketing is still effective, and remains one of the most financially lucrative tools a marketer can use.

Does it really matter?

While email marketing is leading the way in terms of use percentages and ROI, other tools have sizable stats in these areas as well. If a marketer or marketing department uses the other tools successfully, does it really matter if they use email?

Email is a tool that’s effective and incredibly easy to use, and this isn’t just because of its many capabilities. With so many people using email, leaving it out of your marketing mix is missing out on a big opportunity. Even as a supplementary tool or used as a backup, it is capable of providing big returns.

Email marketing still matters because it is one of the quickest and most reliable ways to keep in touch with subscribers. Whether you’re thanking them, trying to upsell to them, or just saying hello, email is one of the best options out there.

What now?

We know that email is still popular. Tons of people use it, for both personal and professional purposes.

Email isn’t just important because of the volume of users. It’s also extremely cost-efficient, making it a great solution for marketers who must chase returns above all.

  • Email marketing will have more users in the coming years.
  • Email marketing generates more ROI than other popular tools.
  • Email marketing is useful even as a supplementary tool.

Today you’ve learned that email marketing is still effective, and it is poised to become more effective in the future. As it continues to grow and evolve, implementing it becomes more lucrative. Learn how recent privacy laws actually saved email marketing rather than stopping it.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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