Ecommerce is booming, and it’s time for everyone to join the party. Even local businesses can (and should) have an online presence today. To help your company grow, you’ll need a strategy that goes beyond just setting up a simple website.
Read on to discover some local ecommerce marketing tips to help you drive traffic to your business.
What are the best local ecommerce marketing tips?
Getting the word out about your products or services to the people most likely to buy them is important for any company. When the business serves a local area, they’ll want to ensure they optimize their marketing strategy toward those customers.
Online ads, social media posts, and email campaigns are great for attracting new customers, and localizing these campaigns will further improve your conversion rates. It’ll help potential customers find your business, get details about your products, and allow them to make a purchase—after all, up to 18% of local searches lead to a purchase within one day.
For local companies, a circular economy is good for the community and good for the business. Sourcing locally will keep money in the economy, as well as provide additional convenience to customers. Consumer spending depends on a number of different factors, including issues concerning sustainability, comfort, and experience.
Tip 1: Help customers find you.
Localizing SEO is probably the most important tip for marketing your business to a specific area. If your business isn’t showing up when someone uses “near-me” searches, then you’re missing out on potential customers.
For ecommerce retailers or brick-and-mortar shops, local search optimization can significantly increase leads.
Some ways you can optimize your ecommerce site for local searches are:
- Have a mobile-friendly website.
- Provide detailed information in your Google My Business listing.
- Include “near-me” keywords in your site’s metadata.
- Ask customers to add reviews on your Google My Business listing.
- Get authority websites to include geographic anchor links to your site.
Tip 2: Expand your ecommerce offerings.
Customers want convenience. The more options you give them, the more likely they are to buy from your company. For local ecommerce companies, this may mean allowing someone to buy online and pick up the product at the store.
You could also allow your customers to reserve an item online and then visit the store to complete the purchase. Alternatively, you can let customers buy in store and offer a delivery service at a date and time that suits them.
By offering a variety of ecommerce fulfillment services, you can improve customer satisfaction.
Tip 3: Keep product and company information up to date.
Customers will search online to find the products they need, and it’ll upset customers if a specific product is out of stock when they visit the store after seeing it online. Keeping all your inventory information accurate is vital for building customer trust.
If you don’t list the inventory of your products online, give customers an easy way to contact the store. Some customers prefer to check for products online and then visit the store before making their purchase. Giving your customers accurate information about a product’s availability will ensure you don’t waste their time.
How do you measure the success of your local ecommerce marketing using these tips?
Localizing your marketing campaigns will lead to an increase in your conversion rates. Keeping track of the different channels that lead to a successful sale can help you refine your campaigns. Using analytics from platforms like Campaign Monitor will give you information on your performance, which you can use to refine campaigns and drive more traffic to your business.
Does it really matter?
Today’s customers expect more than a simple storefront and leaflet marketing strategy. Localized searches will become even more important in the future, and keeping customers engaged with your brand requires a modern strategy, like these local ecommerce marketing tips.
Knowing what your customers expect now and in the future will help you grow a sustainable business, and ulilizing search optimization for local ecommerce marketing can help keep your customers engaged with your company. Just be sure to keep your company information up to date and provide a variety of ecommerce fulfillment offerings.
Now that you understand how local ecommerce marketing can improve your conversion rates, you may want to read this guide on sustainable ecommerce practices.