As a real estate agent, people want quick, reliable information from you, so you need to be available and your marketing strategy needs to cover a variety of different bases.
What is the best marketing strategy for real estate agents?
Is there any single marketing strategy suited for every real estate agent out there?
No. However, we’ve found that there are places every real estate agent should start when building their marketing strategy.
What are some of the best marketing strategies for real estate agents?
A good marketing strategy is going to drive potential clients to your sales funnel, but, with so many people in the industry, how should your strategy differ from others?
It’s not about creating a different strategy; it’s about making it work for you.
You want to stand out from your competition, and we believe these four marketing strategies will help you do that.
Build your blog
A website is a great place to start with your marketing strategy. However, you want to provide more than just local listings.
To become an influencer in your niche, you need to be providing valuable content to your audience, and a blog is a great way to do this. Quality content is everything, so make sure it is material that is relevant to real estate, your clients, and your neighborhood.
Don’t forget; a blog doesn’t have to contain just walls of text. Make use of video content and share important social media embeds within content to help provide readers with a variety of mediums.
Develop email campaigns
Email campaigns are how you’ll start developing direct relationships with your potential clients.
These campaigns help you deliver content directly to those who want it. This can be anything from listings, popular blog posts, to information about you. Remember, you want to send relevant information to those who want it, and segmenting your email contacts list is a vital step in the process.
Source: Really Good Emails
Social media is your friend
Marketing is about going where the people are, and social media is an ideal opportunity to do that.
Facebook, Pinterest, and Instagram are all places worth checking out for a variety of different reasons in the real estate market. They allow consumers to view photos, get ideas, and ask questions, so don’t neglect them when getting your content out.
Build your brand & become part of the community
Building your brand is vital if you want to stand out in real estate. With big name companies like Zillow drawing in the masses, how do you expect to stand out?
Become a standout in your community, and you’ll see an increase in those turning to you for advice. This involves talking to the community, learning the area and those surrounding it, and becoming the “go-to” person.
So how should real estate agents go about building their brand? The website, content, and social media matter, but you want to maintain constancy across all of those mediums.
Think of each marketing channel as a branch from a tree; each branch has a different function, but they sprouted from the same tree (your brand).
Maintain brand consistency by:
- Using a similar header image across all channels
- Maintain fonts & colors across all platforms, print and digital
- Use the same tone of voice
How to measure the success of your marketing strategy
When measuring the success of your marketing strategy, it comes down to monitoring the analytics.
Analytics are the numbers that show whether your marketing efforts are working. On social media, it can be the number of likes/shares. For your email campaigns, it can be represented by the total number of click-throughs your campaign produced.
Source: Campaign Monitor
Does your marketing strategy really matter?
Your marketing strategy is vital because it’s what draws your potential client in so you can guide them to an end result: either buying or selling their home.
Essentially, you are either going to build your personal brand or pay money to lead generation services like Zillow or Trulia to help you bring in new clients. While these services can help, you still want to focus on building your personal brand so your clients can feel comfortable sending their referrals to you.
Once you’ve narrowed down the marketing strategy to what works for you, you’ll want to begin implementing it. Start by building a quality email list, and then focus on creating email campaigns that will get them the information they need. Check out our helpful blog on how to create a targeted email campaign and get started today.